When all the elements of an effective practice website come together, the results are... inspiring. It means your practice shows up for the searches you want, and once visitors are on your page, they’re impressed by what they see and learn about you. And all that equals appointments and growth.
Meet Eyeworks, otherwise known as the Chu Eye Institute. This combination of MD/OD practice is a family-owned practice whose website continues to develop into an impressive engine of all-around eye care.
So what do they do right? A lot! Let’s take a peek at their homepage, testimonials, and doctors' pages. And, of course, it's ADA compliant too—all things we’ve covered in the video series we’ve been sending out over the past few weeks.
An Engaging, Intuitive, and Personalized Homepage
Eyeworks has filled its homepage with high-quality imagery which exactly matches their brand in a relatable and welcoming way. It’s a rigorous, professional, yet family-driven practice that sees patients of all kinds, from LASIK to comprehensive care, from scleral lens fittings to corneal cross-linking.
The navigation is intuitive and it’s easy to understand from the pictures and the descriptions exactly who this practice is, where they are, and how to book an appointment. And those are key elements to a successful homepage.
This row on the homepage draws people to a simple survey which visitors fill out to see if “LASIK Is Right”. The end result is 7+ LASIK leads per month. This approach can be replicated for any optometric service as well.
Testimonials (and Video Too!)
No homepage, or optometry/ophthalmology website in general, is complete without solid testimonials, ideally including video—which does amazing things for your online presence in general! And Eyeworks doesn’t disappoint. The homepage, and website generally, are replete with video testimonials for a wide variety of services, including this nice video-text pairing right on their homepage, with a really interesting video of two twins and a bit of LASIK impromptu experiment.
Great Doctor Bios
This site lays out all the doctors in an attractive way, with more information appearing when you hover over a given doctor’s image. When you do click on the doctor’s personal bio, we see a great bio page combining nice imagery, awards, and, of course, testimonials to quickly build trust and confidence.
Want A High-Performance Website and Online Presence?
We can help with that! Whether you’re a single doctor practice or a multi-doctor hybrid, the principles of a powerful eye care website are the same, customized to your brand, your services, and your marketing needs.
See What They Are Saying!
Interested in Taking Your Practice to the Next Level?
At EyeCarePro, our marketing clients receive a monthly in-depth consultation with a dedicated marketer who provides strategic guidance and implementation for maximum growth. Care to give it a try?
Marketing Makes All the Difference.
ODSite - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
ODEssentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
ODCapture - Advanced marketing for any practice, ODCapture takes things up a notch by combining advanced content with beauty, branding, and SEO. ODCapture builds your practice into a recognizable brand to be reckoned with.
ODSpecialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
ODMetro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
ODPPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.