Tag Your Videos Like a Pro
We’ve already told you that video helps bring your practice to the next level. Putting videos on YouTube and then embedding on your website results in great SEO AND onsite engagement. This means more patients and more revenue.
Um...So How Do I Upload a Video to YouTube Again?
In our video guide, we mostly focused on why and how to make effective practice videos cheaply and easily. Now, we’ll explain how to upload those videos to YouTube, tag them for SEO, and then embed them on your website.
Whether you have a YouTube channel or not, the first step is to go to https://www.youtube.com and press the image to create a video or post, and then select “Upload Video”.
If this is your first post, you are then given the option to create a channel. This is a good idea. Fill in as much info about your practice as possible, including images and a description. It’s also very important to provide a link to your website along with your phone number. This provides a way for people to find you and a valuable boost to your online rankings too!
Next, simply find the video file on your computer and drag the video into the box shown, or click the big “Upload” arrow to browse your computer folders and open the file.
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A Catchy Title Is Not Like This One
Here are some tips for the title and description:
- Make the title accurate, short, and as catchy as possible
- Include the service being performed or whatever the video is about
- In the description, mention the name of the doctor, the practice, and/or more detail about the service being performed or discussed
- In the description, always ALWAYS include a link to your website and other contact info such as your phone number.
- Choose a thumbnail that puts you in a good light. If you don’t see that you like, you can follow the instructions for being approved to set custom thumbnails
Tagging is Your SEO Secret Weapon
You will likely see dozens, maybe hundreds of videos on the same topic online. Whether it’s a doctors bio or a scleral lens testimonial, someone’s done it before you. You might be wondering how your video will be found in that mess...enter tagging. As you can see in the screenshot, tags are short phrases that help search engines (read: Google) identify what the video is about. Effective tagging should go after the searches people are making to find an eye doctor, or the specific product or service your video highlights. Combining these with location terms is how your video will appear in LOCAL SEARCHES. You don’t have to be found by someone looking for an eye doctor 1 state over. You want to go after the person searching directly in your area.
Some example tags are:
- Eye doctor [neighborhood]
- optometrist [neighborhood]
- Scleral lenses [city]
- Treatment for double vision [city]
Embedding on Your Website
Now that you’ve uploaded your video, it’s time to embed on your website.
- Go to the video from your library or follow the link from the upload page
- Press “Share”
- Copy the embed code
- Now, take that embed code and paste it in an editor box or as a line of code on your website where you want the video to appear.
While it may be tempting to load up the homepage, keep in mind that videos significantly add to page load time, which hurts conversions. However, judicious use of videos on core pages will definitely boost onsite engagement. One workaround is to take a screenshot of the video. Place that where you would have placed the video and have it link to a different page where the video is placed.
Now Get Yourself Uploading!
Turn those cameras on and start pumping out videos. There’s little to lose, and lots to gain!
Want help with editing, tagging, and posting? EyeCarePro marketing customers can enjoy the benefits of video without all the effort of optimizing and posting. Give us a call or fill out the form for a FREE Video Strategy Session.
Did You Know?
At EyeCarePro, we make SEO optimized and beautifully designed websites and provide comprehensive optometry marketing strategy and implementation. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the social media strategy that will work best for your online presence.
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