Top Three Metrics:
Data is Everything
No, I’m not talking about the android. I’m talking about the essential numbers that tell you how well your practice is doing. Where are you rockin’ it? Where do you need to shore things up?
Obviously, your most important asset to reaching new patients is your website. But is it working for you the way you need it to be? We’ve put together some key metrics you want to be watching to make sure your website is putting new patients in your lane.
How many visitors are coming to your site? Where are they coming from? Are they local? Can you be sure that traffic is relevant to you? New patients aren’t going to come from three states over. Understanding your traffic is crucial.
This metric refers to how many people land on your website only to immediately leave without doing anything such as scrolling down, going to another page, etc. So, what counts as an acceptable bounce rate? This can vary based on location and whether or not you are running PPC ads, which tends to push it up. In general, a reasonable bounce rate is about 50% and 60% if you are running ads. Any higher and you need to look into what’s going on.
Of your website traffic, what percentage is actually booking appointments? If you aren’t tracking this, you have no idea how your website is performing. A 3% conversion rate is fair. 11% is amazing.
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So, How is All This Tracked?
Well, you’ve got to have Google Analytics set up correctly, and tied to your online scheduler and call tracking numbers—We’ll talk more about these last two next time around 🙂
At EyeCarePro, we make sure our marketing clients have clear data presented through transparent monthly reports. We work unceasingly to make sure the numbers are stellar, applying all of the best approaches for online presence and SEO strategies.
Did You Know?
At EyeCarePro, we make SEO optimized and beautifully designed websites on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the marketing strategy that will work best for your online presence.
Marketing Makes All the Difference.
ODSite - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
ODLite - Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
ODOptical - Have an emphasis on Optical and want to boost appointments and sell more with better capture and revenue per patient. Attract audiences with a more attractive optical-focussed site as well.
ODSpecialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
ODMetro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
ODPPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.