Top 4 Essentials...
The absolutely most effective way of generating more new patient appointments is to reach those prospective patients where it counts most—online. A powerful online presence is the key…
Assuming you already have a great website - a must-have for years by now—here’s a breakdown of the 4 most important things you should be doing to increase your reach and exposure to those most likely to book an appointment with you. Grab their attention, impress them, and lead to choose you. Here’s how…
A Single, Verified, and Optimized GMB Listing Connected with Your Practice Website
There is so much to say about this one. With a verified and accurate GoogleMyBusiness listing linked to your website, your practice can be front-in-center when potential new patients search on Google for an eye doctor. It’s the online listing that matters most.
Google Reviews
Google reviews matter. A lot! if you don’t have lots of recent, positive reviews and a great average rating, you’re going nowhere fast. First impressions are everything and Google reviews are the online reviews that count for more.
Video
Practice videos are golden. They are a fantastic way to personalize your site and introduce potential new patients to who you are and what your practice offers and stands for. And there are SEO benefits worth considering. When posted on Youtube (especially with tagging such as “eye doctor [city]”), videos will show up in Google searches and are another way for people to find you. What’s more, video substantially increases website engagement, which increases the likelihood of a visitor staying on your site and booking an appointment. Recent data strongly suggest that this engagement makes Google more likely to give your website a higher search ranking. Last, but not least, video is great for effective social media and it’s way more likely to get views, shares, and likes than static content.
Top-Notch SEO
If you aren’t doing decent SEO, you are very likely to be missing out. A lot! A bit of basic Search Engine Optimization will go a long way have your site rank more prominently on Google searches for terms such as “eye doctor”, “optometrist”, and pretty much any other term you can think of that’s directly relevant to your practice. When it comes to SEO, there’s a lot to master. Don’t worry though, there are plenty of resources out there and we will be providing tips and tools specific to eye care. The basics of good SEO include proper use of alt-tags, headings, and internal website structuring and linking. But this is just the beginning. Content is what will make your website get you noticed.
Do You Have What You Need?
At EyeCarePro, we want you to have the tools and knowledge to get the most out of your website in order to grow your practice. Keep a look out for upcoming informational pieces like this one.
Or Call Today 201-591-4350 and see how we can help supercharge your practice.
Marketing Makes All the Difference.
ODSite - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
ODEssentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
ODCapture - Advanced marketing for any practice, ODCapture takes things up a notch by combining advanced content with beauty, branding, and SEO. ODCapture builds your practice into a recognizable brand to be reckoned with.
ODSpecialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
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