Stage 4: Focus
Reach More High-Revenue Patients
Your established practice has spent countless hours helping general eye patients. But only offering general exams affects your ROI—and leaves you vulnerable to competition within local big-box stores and independent practices. Your goal of servicing higher-revenue optometric specialty or optical patients will help. How will you reach them and earn their trust?
What Are Your Goals?
Do you want patients who need high-end frames or optometric specialty patients that suffer from Dry Eye, Myopia or Vision Therapy? Each requires a different strategy to book. Our eye care experts have proven strategies to target every type of patient and drive them to your site—and practice.
Don’t Settle for Less
If you’re not targeting your ideal optometric specialty patients or locals with higher-end optical desires, you won’t meet your goal of booking them. If you are targeting them without a plan that speaks to their needs, you won’t motivate them to work with you, exposing you to the local competition.
How EyeCarePro Can Help
Focus has solutions to meet your goals of booking the high-revenue patients and future-proofing your practice against the competition. We’ll uniquely brand your practice to motivate optometric specialty patients to book an appointment, or drive sales from patients looking for a yearly supply of contacts or luxury frames. Once your Digital Marketing Strategist hears your goals, they’ll make a plan to help you:
Target every local with specialized SEO, Google reviews and available specialized Google ads when they’re searching for help (or some nice frames). Capture the rest with specialty campaigns featuring landing pages, social media & emails.
Do you make a personal connection with site visitors? Emotion sells, and your site’s branding, photography, content for your services & unique web design is the best way to tell your story and stand apart from competitors.
Your services are specialized, and your digital marketing strategies should be too. Get fresh video content posted to your YouTube channel every month to entice an even bigger audience and show the value you bring.
Our solutions aren’t just about growth—we want your practice to run smoothly. Our GetSetPro app allows you, or your Digital Marketing Strategist, to post campaigns, track your performance, email and text patients & and manage your sites & Google reviews.
What They Say
EyeCarePro are the leading eye care marketing experts in the field. But don’t just take our word for it, have a look at some of our client success stories.
Aldridge Eye Institute
Our website was "ok," but when we started working with EyeCarePro and discussing what we wanted out of our website it became GREAT! The EyeCarePro team took the time to review our current website, make suggestions for updates and walked us through the plan! The changes increased our patient pre-completion/submission of paperwork instantly! We love how responsive they are. After speaking with a Customer Success Specialist, you receive a ticket number with a complete follow-up until you are satisfied. I believe EyeCarePro would benefit any practice looking to improve their website!
Mill Creek Family Eye Center
Our eye care pro website has helped our practice to reach thousands of patients in our area. The support staff is always responsive if we have any changes we need to make or problems to fix. Our new website is much more customizable, professional and user friendly. I would recommend an EyeCarePro website to anyone who is looking to have a sharp website with little maintenance on their part.
158% web traffic growth
220% new patient bookings online
491% web traffic growth
600% average monthly bookings online
74% more monthly web traffic with Adwords
94% more new patient bookings online
30% in growing their Optical revenue
50% increase in web traffic