WEBINAR • WEBINAR • WEBINAR • WEBINAR • WEBINAR • WEBINAR
How (and Why) To Grow Your
Practice With Video
Learning is visual. People remember about 10-15% of what they read, vs. 80% of what they view on video. That’s why video is such a powerful tool to make your website more engaging, particularly when you want to draw attention to the services or factors which make your practice the best choice for your desired patients.
Aired November 20th, 2019
Fill out the form to watch the recording!
When properly leveraged, video significantly helps more potential new patients find you in the first place. So, here's a webinar we presented to SDCOS members—now opened to practices everywhere!— on how to easily make and use in-house videos to grow your practice!
Topics covered include:
- How to Get Started with Video
- Where to post
- Choosing topics
- Leveraging your video effectively
Fill out the form to watch, learn, and grow!
Evan Engel, VP of Sales, EyeCarePro
Evan is a natural innovator with a degree in Business Administration and Marketing. He has worked in a number of innovative roles in community engagement, business development and marketing. Today, Evan serves as VP of Sales & Marketing at EyeCarePro, he brings a wealth of experience and has become a seasoned optometry marketer.
Dr. Eric M. White, Complete Family Vision Care Optometry
Eric White, O.D. is the owner of Complete Family Vision Care Optometry in San Diego, California. He is a clinical Investigator for several contact lens companies having participated on over 420 clinical studies. Dr. White is a consultant to many advisory boards and numerous professional optometric organizations. He has published several articles on contact lenses and given numerous talks on contact lenses, eye safety, computer vision syndrome and practice management. Dr. White was awarded the 2012 Transitions National Eyecare Practice of the Year, the 2014 Vision Monday Innovator of the Year, the 2015 Transitions Ambassador of the Year and the 2017 San Diego County Optometrist of the Year.
What our Optometry Clients Say
2 months ago
"We have worked with EyeCarePro for more than 5 years now. Each year we have worked with them we have increased 30% new patients. Their expertise in web design, marketing and search engine optiomization has been instrumental to the success of our 25 year old optometric practice. Everyone has been wonderful to work with. Evan has been fantastic, over and above expectations. Highly recommended (can I give more than 5 stars?)!"
Marketing Makes All the Difference.
Site - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
Essentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
Capture - Advanced marketing for any practice, Capture takes things up a notch by combining advanced content with beauty, branding, and SEO. Capture builds your practice into a recognizable brand to be reckoned with.
Specialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
Metro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
Google Ads PPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.