Blog Archive
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What Are the Differences Between Daily vs. Monthly Contact Lenses?
Scleral lenses are fast becoming a staple in the eye care industry. But despite their increased popularity, patients are still hesitant to use them. In this post, we target four of the biggest myths surrounding scleral lenses. Read on to learn the truth about everything scleral lenses can offer patients. -
Are Floaters and Flashes Dangerous?
Scleral lenses are fast becoming a staple in the eye care industry. But despite their increased popularity, patients are still hesitant to use them. In this post, we target four of the biggest myths surrounding scleral lenses. Read on to learn the truth about everything scleral lenses can offer patients. -
How Contact Lenses Can be a Danger to your Eyes
Scleral lenses are fast becoming a staple in the eye care industry. But despite their increased popularity, patients are still hesitant to use them. In this post, we target four of the biggest myths surrounding scleral lenses. Read on to learn the truth about everything scleral lenses can offer patients. -
The Crazy Truth About Caffeine and How It Can Help Your Dry Eyes
Scleral lenses are fast becoming a staple in the eye care industry. But despite their increased popularity, patients are still hesitant to use them. In this post, we target four of the biggest myths surrounding scleral lenses. Read on to learn the truth about everything scleral lenses can offer patients. -
Doctors of Eye Care and the Metaverse of Madness Part 2
Dropping patients into a mystical fantasy land to treat binocular vision disorder sounds like something straight out of the Matrix. But you don't have to be "The One" to start using virtual reality technologies to upgrade how you keep patient's eye health in top shape. The metaverse is rapidly changing how the eye care industry works. From Diagnosis, to treatment to bolstering optical sales, discover how virtual and augmented realities are shaping the future of vision health. -
How The Metaverse Benefits Eye Care Part 1
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4 Myths About Scleral Lenses Debunked
Scleral lenses are fast becoming a staple in the eye care industry. But despite their increased popularity, patients are still hesitant to use them. In this post, we target four of the biggest myths surrounding scleral lenses. Read on to learn the truth about everything scleral lenses can offer patients. -
The Dangers of Blue Light in the Workplace
Technology is both a blessing and a curse. It's allowed our businesses to continue operations even during a pandemic, but it might be costing us our vision. Read on to learn all about the dangers of blue light to your eyes, and what can be done to protect yourself from the permanent damage your screens are causing. -
How to Prevent Mask Fog
Ugh. Mask fog. As if lockdowns and supply shortages weren't bad enough, glasses wearers have the added problem of navigating the world with their vision impaired in a whole new way. Ironically, the very thing that's meant to help them see better is causing everything to get hazy. In this article, we cover expert tips from the industry to stop mask fog in its tracks, so you can see better WHILE breathing easier. Want great content like this for your website? Schedule a meeting with one of our marketing experts! -
New Year, New Google Algorithm Update: How the Vicinity Update Affects Your Optometry Practice
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Practice Manager of the Year Top Hits EBook
Meet the Practice Managers of the Year! Picking the winner was a tough choice. We received over 280 nominations, each one a testament to the kindness and sacrifice practice managers exhibit every day to make eye care better for everyone. Because of that, we felt it only right to include some honorable mentions in our Practice Manager Hall of Fame Ebook. -
UIOLI Campaign Giveaway 2021
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Nominate Your Practice Manager for PM of the Year
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Broward Eye Care: An EyeCarePro Adwords Case Study
Broward Eye Care was already one of the better known practices in their area, but they were still losing patients to the competition despite their quality care and cutting-edge treatment options. That's when they turned to EyeCarePro's Adwords program. Discover how a practice can go from better to best with the help of pay per click ads. -
How to Run a Successful Optometry Holiday Event
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How to Market Your Sports Vision Equipment
Like any good sports team, high quality gear is what separates you from a fantastic showing and a total shutout. But it also has another purpose that allows it to be a secret weapon for savvy practices: Free marketing content! By showcasing your sports vision equipment, you can highlight your services, build trust with your patients and fill out that pesky content calendar all at the same time. Read on to find out why marketing your equipment is always a good call for your practice. -
Top 5 Reasons You Should Be Using Pay-Per-Click Advertising
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Practice of The Month: How Treating Staff and Patients Like Family Brings Patient Loyalty
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How to Modify Your Social Strategy for the New Instagram
Are you marketing your practice on Instagram? If you are, you might want to assess your social media strategy. Instagram is morphing into TikTok and the tactics you used last year won't work this year. That's why EyeCarePro has released our fully updated Optometrists Guide to Marketing on Instagram with the latest tips to survive the transition. Download it for free today and start putting some power behind your posts. -
Inspirational Story: Dr. Lindsay Berry
We often ask our eye doctors why they chose optometry as their profession. While this content can go a long way on their profile page, we genuinely enjoy hearing the stories they share. Though they give us many different reasons, the one that is common amongst them is their desire to help people. See how Dr. Berry was able to help a woman that came into her office complaining of dizziness that seriously disrupted her life. -
How to Score New Patients for Your Sports Vision Practice
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Patient Loyalty: How and Why
It’s always a great feeling to see a new patient come through your practice doors. You devote an incredible amount of marketing time and effort, both online and offline, to attract more patients so that you can expand your patient base and, with it, your bottom line. However, with all this emphasis on attracting new patients, many practices lose sight of an equally important item: maintaining existing repeat revenue by fostering patient loyalty. -
Optimizing Optometry for Mobile Search
A successful patient referral program is an incredibly cost-effective way to get your name out there and attract new patients. Although a well-run Google AdWords campaign or well-planned email blast can give great results, there’s no better ROI than spending just a little bit of money on business cards and pens, providing a remarkable customer experience, and letting an impressed patient spread the good word about their incredible eye care experience! So, how do you put together a patient referral program that will inspire your existing patients to refer the world to your expert care? -
Patient Referrals and Word-Of-Mouth
A successful patient referral program is an incredibly cost-effective way to get your name out there and attract new patients. Although a well-run Google AdWords campaign or well-planned email blast can give great results, there’s no better ROI than spending just a little bit of money on business cards and pens, providing a remarkable customer experience, and letting an impressed patient spread the good word about their incredible eye care experience! So, how do you put together a patient referral program that will inspire your existing patients to refer the world to your expert care? -
Content Calendar 101
Is anyone going to walk into your practice if you keep the lights off? And what do you think would happen if, every time a patient saw you, you simply repeated the same lines you’ve said to them a thousand times before, or simply never took into account the things they said or issues they indicated they were interested in seeing you for? It’s a safe bet your practice wouldn’t survive very long at all like that! What many optometrists and their teams don’t realize is that they are making the equivalent of these mistakes every day when it comes to their practice’s Digital Marketing and Content Strategies. -
Petrolia Optometry is the Gold Standard for Community Outreach Marketing
What's effective, costs next to nothing and grows your practice at a rapid pace? Two words: Community outreach. In this Practice of the Month, we explore the program Petrolia Optometry used to become a household name in their town in less than a year. Learn the ins and outs of networking with community outreach and why every optometry practice should be doing it. -
If You Can’t Beat ‘Em, Join ‘Em: What Can I Do With Google My Business?
How can you ensure that your Google My Business (GMB) listing is as engaging as possible? Google is constantly making it easier for potential patients to get all the information they need about your practice without ever clicking through to your website at all. Here's some tips to keep the traffic flowing to your website. Here are our 5 easy tips for connecting with local businesses! -
Private Equity in Eye Care: How to Compete
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How to Optimize Your Content for Voice Search
Starting in 2020, Google has begun awarding sites optimized for voice-assisted search with a serious boost in clicks. It's about time your practice joined in the fun. Read on to learn more about how voice search is changing SEO, and how your practice can be prepared for what comes next. Plus, download your FREE E-book covering the best strategies to optimize your content for voice search. -
Optometry Marketing: Being A Back-To-School Hero
Batman. Superman. Iron Man. Captain America.... Your Local Eye Doctor? That’s right! You can be just as much a hero as the members of the Justice League or the Avengers. EyeCarePro is happy to help you get the word out to your community, so that they can find you and get the help they need. Start by downloading our free Back-To-School video. -
Why Uninsured Patients are Good for Optometry – EyeCarePro
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The Art of Geotargeting: 5 Tips To Navigate The Optometry Marketing Battlefield
The Art of Geotargeting: 5 Tips To Navigate The Optometry Marketing Battlefield Timing and Targeting? Geo-conquest? Evaluate and Refocus? If these sound like battle terms to you, you’re not alone. Local SEO and PPC Marketing are as much a battleground today as they’ve ever been! So, how do you stake your claim and declare your… -
5 Networking Tips For Your Eye Care Practice
Building mutually beneficial relationships with others around you expands the reach of your marketing efforts, and put many more eyes on your practice, often without having to significantly increase your marketing budget. Networking can sometimes sound difficult and time consuming, but if done the right way, it can be quite easy! Here are our 5 easy tips for connecting with local businesses! -
Vision Professionals: An ODSpecialty Case Study
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Defining your practice marketing needs
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Practice of the Month: Jacksonville Eye Care Center
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Summer Campaign Giveaway
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Beyond the Comprehensive Exam: Pediatric Page
Build Your Practice Revenue With Pediatric Eye Care Learn about marketing for your pediatric eye care practice If you offer pediatric eye exams, then you need to let the online realm know about it! Why? Because it’s an easy win to reach a broader patient base and beat out the competition. And it’s a good… -
Unger Eye Care and Excellent Email Marketing
A great email marketing strategy can prove to be an important asset for optometry practices looking for growth and increased revenue. Although it can serve as a friendly reminder for patients who need to make it back into your practice for their yearly eye exams, your patient email strategy can and should be so much more! -
Grow Your Practice with Our Live Scheduler
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5 Tips to Improve Your Doctor Bio
Too many doctors these days think that their Doctor Bio is just a space to list their qualifications. Far from it! Your Doctor Bio is your greatest opportunity to stick out from the crowd and bond with your patients. Grab that opportunity by creating truly engaging bios, using our Top 5 Tips For Improving Doctor Bios! -
Inspirational Story: Dr. White
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Dumping GMB Dupes: One Is the Loneliest Number…
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Top 6 Tips To Get Started With Your Optometry Marketing
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Ugly Google Reviews: What to Do When it Happens to You
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Google vs. Yelp: First Impressions are Everything
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The Death of Small Talk
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Spring Allergy Campaign Giveaway
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Inspirational Story: Dr. Schuldiner
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Practice of the Month: Vision Professionals
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What to do When Recalls are Low
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Managing Your Brand: Attracting Your Ideal Patient With Personas and Segmented Marketing
Welcome back! In part one of our Managing Your Brand series, we discussed what a practice brand is, why it's important, and basics of how to build and maintain the brand. This week, we delve more deeply into how best to target your branding, by discussing how to segment your marketing using Patient Personas. -
Valentine’s Day Campaign Download
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Top 10 Essentials for Your Practice’s Online Presence in 2021
Top 10 Essentials… …For Your Practice’s Online PresenceThe vast majority of searches for a new eye doctor are made on Google. If you want more new patients, then here are things you should be doing to make sure your practice ranks front and center in your area… I Want Help with My Practice Marketing… -
Improving A Little Girl’s Life Through Healthy Vision
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Meet Your Marketing Manager
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Marketing Survey Results
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Managing Your Brand: Evaluating and Building Your Practice Brand
From Optical practices featuring the latest in designer eyewear, to specialty Dry Eye practices, the key to success in 2021 will be making sure all of your marketing efforts line up to create a consistent and strong practice brand .This means synchronizing everything from onsite content and SEO to staff inside the practice, so that they all reflect the same branding effort. -
Virtual Frame Try-On Apps For Your Website
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Complete the Marketing Survey – Let’s get ready for 2021
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Templates to get more of the Reviews you need
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Marketing to Millennials
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Free UIOLI Campaign
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Google Analytics 4 and Your Practice
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Optometrists Guide to Marketing on Instagram
Whether you’re hesitant to get started, have been dragging your feet, or are eager to take your Gram to the next level, our Optometrist’s Guide to Marketing on Instagram E-Book is geared for you! The E-Book will guide you from the very basics of setting up your account to best practices using Reels! Download it today and get your gram going! -
Beyond the Comprehensive Exam: The Scleral Approach
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Five Tips to Market to the 50+ Patient
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Five Guaranteed Ways to Improve Hiring, Build Strong Culture and Retain Staff for Years
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The Building-Blocks of Practice Growth in 2021
It’s been a wild ride for optometry practices this year. Now, more than ever, practices who want to grow and thrive need to double down on the core basics of practice growth. And we’re here to help! Watch the video and make the changes needed for your practice to grow and recover strong, with a powerful online presence, great reviews, and a focused growth trajectory. -
Practice of the Month: Dunlap Vision Does Campaigns Right
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Free Fall Allergies Campaign
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The Essential Elements of a Great Campaign
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What’s Your Marketing Focus?
Marketing campaigns for an optometry practice are a lifeline for communicating what matters to your practice: from optical sales and events to back2school messaging, to getting the word out about myopia management or developmental optometry. But how to go about it? Here's what and how to plan for an effective campaign strategy, part ONE of our full series on effective campaigns for your eye care practice. -
5 Ways to Tackle No-Shows
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How much is an OD’s time worth anyway?
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Responding to Google Reviews: The Good, the Bad, & the Ugly
Google reviews matter...a lot! Equally important is how to respond to them, especially if they're negative. The importance of your reputation management is hard to understate—it's key to growing your practice! Here's a great guide on how and why to respond in an effective and HIPAA compliant manner, with a free download of example responses. -
Delivering the Best Patient Experience
A thriving practice depends on delivering a great patient experience—the kind that keeps patients coming back, purchasing optical, and recommending you to their friends. Join us for a panel webinar with three amazing ODs, who represent a broad variety of practice types from the US and Canada, united by the fact that their many patients rave about them! -
Free Back-to-School Campaign During COVID
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8 Key Tips For Practice Recovery
Eight Key Tips For a Stronger Practice Recovery We’re inspired by the positive, can-do attitude that eye care professionals have displayed during these times We’re all trying to help each other adjust as fast as we can. At EyeCarePro, we want you to worry less and help more patients. So, we thought to… -
A Crisis Is Brewing
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No Dry Eyes At The End Of This Tale-Part 2
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No Dry Eyes At The End Of This Tale
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Growing your specialty practice: Content and Referral-Building
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Saving Optometry in Ontario
Decades of neglect by OHIP, combined with the colossal pressures of COVDI-19 have led to a critical crisis in Ontario, one which threatens the ability of optometry to survive in that province. The OAO has begun a work action and petition. Here's a messaging campaign to explain the situation to patients and direct them towards change with the powers that be. -
5 Essential Insurance Reports
. . 5 Essential Insurance Reports that will help you increase revenue Navigating insurance and billing can be a colossal challenge. Yet the financial viability of your practice might very well depend on how well you can analyze your billing and insurance reporting. It’s essential to identify inefficiencies in order to fine-tune your billing… -
3 Ways to Build a More Diverse Practice
. . Three Ways to Build a More Diverse Eye Care Practice EyeCarePro is a business serving eye care practices operating in diverse communities. With all the pain and tragedy coming into sharp focus, we felt it was time to clearly say that we stand for racial equality and justice, both for our Optometrists and… -
Printable Internal COVID-19 Resources
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It Takes More than a Website
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Vestibular Migraines & Rhythm and Time
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COVID-19 Means Talking About Blue Light
Practices face a serious revenue crunch. Blue light optical sales, whether online or in-person can go a long way to boost revenue, badly needed in the era of lockdown and social distancing. Here's a free video you can use to educate your patients on the value and importance of blue light protection. -
Reopen Strong with Great Content—Watch the Webinar
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COVID Reopening Landing Page
Your New ReOpening Landing Page! Did You Know? At EyeCarePro, we make SEO optimized and beautifully designed homepages and location pages on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the location optimization strategy that will work… -
Ready-Set-ReOpen
During these uncertain and tense times, communication is key. Reassure and engage your patients with this free coronavirus campaign! Essential vs. non-essential care, ways to keep the kids busy, blue light, and more! ...Engaging your community now will help you to be a dominant practice when the dust settles! -
Telehealth LP by EyeCarePro
Your New Telehealth Landing Page! Did You Know? At EyeCarePro, we make SEO optimized and beautifully designed homepages and location pages on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the location optimization strategy that will work… -
Optometrists Network by EyeCarePro
Optometrists Network Helping you help more patients! The site is an SEO ranking powerhouse for; Pediatric eyecare Vision therapy Dry eyes Eye conditions Scleral contact lenses Myopia management Neuro-optometry Sports vision and more. To make an inquiry, use the form below. Yes, I would like information on the Optometrist Network The Optometrists Network: Your SEO… -
New and Improved COVID-19 Campaign
During these uncertain and tense times, communication is key. Reassure and engage your patients with this free coronavirus campaign! Essential vs. non-essential care, ways to keep the kids busy, blue light, and more! ...Engaging your community now will help you to be a dominant practice when the dust settles! -
CoronaVirus Download
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The Coronavirus and your Practice
. . The Coronavirus and your Practice Covid-19 is coming. Since breaking out despite China’s monumental efforts at containment, the pattern of spread has put the writing squarely on the walls of dispensaries, lanes, and waiting rooms: it’s now a matter of when and not if. There’s enough to worry about. Practice growth shouldn’t be… -
Valentine’s Day Download
. . Share the Love, Grow Your Practice Brand Download Your Free Campaigns No longer the exclusive realm of romantic overtures, today, Valentine’s Day is all about letting people we care about know that we appreciate having them in our lives. Share the Love and Grow Your Practice Brand with these FREE Valentine’s Day Campaigns.… -
Valentine’s Day Download
. . Share the Love, Grow Your Practice Brand Download Your Free Campaigns No longer the exclusive realm of romantic overtures, today, Valentine’s Day is all about letting people we care about know that we appreciate having them in our lives. Share the Love and Grow Your Practice Brand with these FREE Valentine’s Day Campaigns.… -
Google ShakeUp 2020
. . Optometry SEO ShakeUp 2020 As we enter an exciting new decade, it’s important to build and maintain marketing momentum. If you haven’t had a chance yet, run through our 2020 Marketing Acuity Exam. You’ll be able to see how you’re doing with your marketing, plus be directed to a customized selection of free… -
Winter Dry Eye Download
. . Free Winter Dry Eye Campaign As we enter an exciting new decade, it’s important to build and maintain marketing momentum. If you haven’t had a chance yet, run through our 2020 Marketing Acuity Exam. You’ll be able to see how you’re doing with your marketing, plus be directed to a customized selection of… -
Make 2020 the Year of Perfect Marketing Acuity
Own your Recovery with Perfect Marketing Acuity When planning your practice recovery, there is one thing to keep in mind: Change is constant, whether you’re an active participant in it or not. What’s more, as the saying goes, doing the same thing over and over while expecting different results is insanity! All puns about 20/20… -
UIOLI Download 2019
. . Free Campaign Download: Use it Or Lose It 2019 Download Your Free Campaign These are the crucial last months before most of your patients who have unspent benefits face seeing those benefits dissipate. And wouldn’t that be a shame? There’s no better way to use these benefits than at your practice, in your… -
Staff as Marketers: Practice of the Month
. . . . Amazing Staff at this Practice of the Month Talk to an Optometry Marketing Expert Over the past few weeks, we’ve been talking about how having engaged staff can make all the difference. Staff are the keys to presenting your practice brand and ensuring a great patient experience. Equally important, they… -
Staff as Marketers: Optical Sales
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Staff as Marketers: Social Media
. . . . Your Staff Is Your Practice’s Social Media Team People spend a huge amount of time on social media. And it’s important to remember that it’s largely to relax and interact virtually. Sales-y material that’s clearly “marketing” on social media is not really that effective. Let’s Strategize to Grow My Practice… -
Dealing with Duplicitous Dupes GMB
When it comes to your practice’s online presence and your bottom line, make sure that you have one accurate, verified, GMB listing per practice location. This is essential. And that’s just the start. If you really want to turbo-charge your GMB for top performance, make sure you keep those Google reviews coming in, post regularly, and put as much information on there as possible. Learn more here. -
Staff as Marketers: Reviews
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Staff as Marketers: Patient Interactions
. . Everyone’s a Marketer, Even Optometrists! Yes, there are absolutely marketing specialists, who strategically and tactically promote and engage consumers, clients, and patients in a given industry. But that’s the exception to the rule. Here is the truth: Every single person in any business is a marketer. Whether it’s answering the phones, making sure… -
Promoting Your Trunk Show
Promoting Your Trunk Show or EventIt’s Easier Than You Think After taking the time to brainstorm your trunk show’s goals and audience, and figuring out your theme and decor, you’ll also want to make sure not only that your patients are in the know, but also that you are attracting new audiences with something interesting and… -
Fall Giveaway
Fall Fashions, Fall Frames, Free Campaign! The equation is simple. You want to let patients know that you’ve got the latest fall lineup of frames…and we’ve got the perfect social media campaign for it. A match made in heaven, right? What’s more, we want to give it to you. Free of charge. How’s that for… -
One Day Sales Blitz
Why Darea One-Day Sale? The traditional wisdom of a one-day markdown is that it’s a good way to boost a slow month or clear unwanted or stale inventory. And all that could apply to your practice. The downside, according to retail marketing wisdom, is that you hurt regular sales revenues ahead of the sale, you… -
Beyond the Comprehensive Exam: Practice of the Month
Beyond the Comprehensive: Practice of the Month! Scroll Below to Watch the Video It’s no secret. We’ve been basically hitting you over the head with this message these past few weeks: Meaningful Content Matters. We covered pediatric eye exams, emergency eye care, diabetes, and even threw in some scleral lenses for good measure. The gist?… -
Beyond the Comprehensive Exam: Diabetic Eye Care
Build Your Practice Revenue with Diabetic Eye Care Content Scroll Below to Watch the Video In this video series, Beyond the Comprehensive Exam, we previously discussed eye emergencies and pediatric eye care . Now, we’re diving into another important growth direction you can take with the right content: Diabetic Eye Care. It’s time to get… -
Beyond the Comprehensive Exam: Eye Emergencies
Build Your Practice Revenue with Eye Emergency Content Scroll Down to Watch the Video On Eye Emergency Content It’s true. Emergency eye care accounts for a large volume of searches by potential patients, yet most practices have next to no content about it on their website. So, let’s dive into a content strategy that’s bound… -
Social Media HIPAA Style
Keeping Your Eye Care Practice HIPAA Compliant on Social Media Having an effective social media strategy is essential to growing your eyecare practice. You want to promote your brand, share your optometric expertise, and, of course, patient testimonials. However, it’s equally important to understand social media HIPAA compliance requirements in order to ensure that you’re… -
Is Your Website Ready to Perform: Practice of the Month
The Practice of the Month When all the elements of an effective practice website come together, the results are… inspiring. It means your practice shows up for the searches you want, and once visitors are on your page, they’re impressed by what they see and learn about you. And all that equals appointments and growth.… -
4 Ways You May Be Sabotaging Second Pair Sales
4 Ways You May Be Sabotaging Second Pair Sales Sales in your optical dispensary are an important part of your practice’s revenue. We’ve already discussed the doctor handoff and using sunglasses as a loss leader. Now our friends over at VisionWeb have some great suggestions on making second pair sales, a big challenge for most… -
Is Your Website Ready to Perform? Doctor’s Page
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Is Your Website Ready to Perform? ADA Compliance
Is Your Website ADA Compliant? We’ve recently hosted videos about what goes into a great optometry homepage, and also how testimonials matter. Now, let’s delve into the somewhat obscure-pun intended!-world of ADA compliance, and how to make sure your website is accessible and readable-even for individuals with severe vision problems. There are plenty of simple… -
Is Your Website Ready to Perform? Testimonials
The Secret Sauce: Patient Testimonials Building trust with real patient stories and opinions is a crucial part of your online presence. Watch the video as Evan delves into the testimonial types you need to scale up your practice with a powerful optometry website. See What They’re Saying! Learn more about Google Reviews here! I Want… -
Is Your Website Ready to Perform? The Homepage
What Makes A Great Optometry Homepage? As part of our new series on having a powerful and effective optometry website, we jump into your homepage. There’s a lot riding on your homepage. It has to signal to Google that your website is the best local option for searches pertaining to eye care…but it still has… -
Sunglasses as a Loss Leader
It’s SummertimeLet’s Talk Sunglasses Sunglasses can seem like a fairytale. It would be great to sell more of them but it seems to be a constant struggle to sell. Most people just don’t intend to buy at the practice, especially those who don’t require corrective lenses. If that pretty much sums up how you feel,… -
Back To School
Back to School Time is Here Back-to-school season is nearly here and it’s a crucial time to generate a whole lot of summer appointments. The key is to reach parents and remind them that now is the time to address any vision problems that might affect their child’s chances for success at school. Part of… -
Case Study in Patient Appreciation Day
The Perfect Promotion: A Case Study in Patient Appreciation Day There are lots of ways you can go about promoting an event at your practice. From direct mail to digital ad campaigns on social media to plain old flyers and signage. Each method comes with its strengths, weaknesses, and associated costs. Whatever you do, though,… -
How to Handle No Shows and Late Patients
Tips for ODs: How to Handle No-Shows and Late Patients Your optometry practice can be incredibly organized and run like a well-oiled machine. But a late patient or a no-show can throw off your entire schedule and ruin your well-laid plans. Late patients can cause a build-up of wait time for other patients and may… -
Sell More Sunglasses
Sell MoreSunglasses When it comes to maximizing those key performance indicators for your practice, we’ve been pretty insistent that what you do in the lane and what happens in the dispensary need to be in harmonious sync. Whether you want to sell more blue light protection or more children’s frames, the more you discuss optical as… -
Direct Mail Campaigns
Do Direct Mailing Campaigns Work? Many practices have been sending out mailers for years. And the focus varies. Sometimes it’s for appointment reminders or to promote trunk shows and sales. However, when pushed on the return, practices all too often lack the data to make a strong case. Let’s do a cost-benefit analysis and see… -
Much Ado About Contacts
Much Ado About Contacts Contact lens sales are tough! It’s a struggle to compete and many practices find that they don’t sell as much as they want to, in the quantities that they would like. But, of course, there is a certain convenience to getting contact lenses through your practice. And there are a few… -
Why Did You Become An OD
So why did you become an optometrist? Are you hemming hawing, or do the words flow like you’re Charles Dickens? Once you have the words and the ideas together, how do you express that important brand identity? Learn more about making practice video, it’s easier than you think. Check it out. Video is one great… -
Children’s Frames
Children’s Eyewear: Pediatric Practices See More Children Sounds like a no-brainer, right? But there’s more to it than you might think. Having a great lineup of children’s frames and a fantastic optical staff is simply no longer enough if you’re serious about ramping up your capture rate and optical revenues. Assuming that you want to… -
Scoop on Instagram
Does Instagram Matter for My Practice? We get asked this question a lot and the answer isn’t so straightforward. This picture sharing platform, owned by Facebook, is hugely popular. And it can be an effective tool for interacting with communities who are very into fashion, design, and anything else that is essentially visual. Does that… -
What Does a Practice Branding Video Look Like?
What does a great practice branding video look like? Find Out With Dr. Kelli McCartney of Summerville Pediatric Eyecare Want to learn more about making a practice video? It’s easier than you may think! Video takes your practice marketing to the next level! See What Our Eye Doctors Are Saying! Want more help with your… -
Promoting Your Trunk Show
Promoting Your Trunk Show or EventIt’s Easier Than You Think After taking the time to brainstorm your trunk show goals and audience, and figuring out your theme and decor, you’ll also want to make sure not only that your patients are in the know, but also that you are attracting new audiences with something interesting… -
Making Your Trunk Show Memorable
Going the Extra Mile For a Successful Event or Trunk Show We already wrote about the Three Essentials for Planning a Successful Trunk Show or Event. Now, we want to dive right into the things that make an event attractive, fun, memorable, and ultimately, successful even after it’s finished. Beyond the revenues earned from a single… -
Three Essentials for Planning a Trunk Show
The Three Essentials of a Successful Trunk Show Some practices run trunk shows fairly often and others have them only once in a while. Or never. And after working with practices to plan and promote literally hundreds of these events, we’ve learned one essential truth: planning is everything! So, without further ado, here are our… -
Blue Light Protection
Make Blue Light Part of Your Eye Exam Obviously, you want to ensure the best patient outcomes, and you want to make sure your practice is profitable. What may come as a surprise to you is that these two aren’t exclusive. You aren’t choosing between “being a great OD” vs. “being a salesperson”. The two… -
Stevie Wonder
Your Online Presence Gets Noticed Back in January, a Netflix director reached out to one of our clients, Dr. Eric White. Turns out, they were making a documentary about Stevie Wonder, who works a lot with helping people cope with blindness. As it happens, a woman struggling with her ongoing vision loss wrote a letter… -
Insurance Page
Should I Be Focusing on My Insurance Page? You bet! Across the 1700 plus optometry websites we manage, the insurance page usually ranks as one of the top three pages viewed on the website. Before looking at any other pages, there is a significant volume of visitors that want to know exactly what insurances you… -
Gateways: Is PayPal an OD’s Pal?
Is PayPal an OD’s Pal? The convenience of PayPal is undeniable. For a small fee the service makes the swapping of cash for goods and services easy and safe. Optometrists may want to have a payment gateway on their website for many reasons, these include: Payment for medical/optometric care received Selling frames or contact lenses… -
Designer of the Month Free FB Campaign
FREE Facebook Campaigns are Nice We’ve been talking lots about how to make Facebook work for you. Spur-of-the-moment, fun, and creative posts combined with some tagging will start generating the buzz you want. And drawing attention to your fantastic optical lineup is one of the ways that buzz is going to work for you. Top Five… -
Facebook Practice of the Month
Facebook Practice of the Month Learn from the Best: Facebook Success Story We’ve talked about branding, and the best ways to conquer Facebook. Now it’s time to learn from one of the best. Join Alex, a Senior Marketing Manager at EyeCarePro as he walks you through one of his clients—who just happens to be a… -
Facebook Tip 5
Tips for Facebook Success for Your Practice #5 Facebook Tip #5: Engage, Engage, Engage Hopefully, you’ve begun making the effort to post the kind of content that performs on Facebook. You’re tagging staff and patients, and making powerful use of video. Now it’s time to conquer Facebook and build followers. And you do this by… -
Facebook Tip 3 and 4
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Facebook Tip 2
Tips for Facebook Success for Your Practice #2 Keeping your posts real—organic and spontaneous—will take you far. Now, let’s take a quick peek at how tagging and sharing increase your brand awareness and puts your practice in the back of more minds! Online Networking. Tagging is your Friend. Everyone is on Facebook, so use that… -
Facebook Tip 1
Tips for Facebook Success for Your Practice #1 Be Spontaneous, In-the-Moment, and Fun Do your eyes glaze over and skip polished and sales-y marketing posts? Of course, they do! And your community of potential patients is no different. Keep your content fun and organic. Fun moments in the practice…staff milestones (eg. birthdays)… a dog wearing… -
3 Steps to Practice Branding
EyeCarePro’s Very Simple Guide to Practice Branding By now you know that without a brand it’s hard to show you’re different than any other eye doctor around. You might be thinking, “how the heck do I get started? Well, let’s get our thinking caps on… What Does your Practice Look Like? Ask yourself: What do… -
A Strategic Guide to Practice Branding
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NORA Content
Volume 1 Issue 2April 8, 2019 Neuro-Opto…What? You’ve invested time and energy in becoming a specialist in neuro-optometric rehabilitation. Now you’re wondering, “How the heck do I reach new patients?” The Golden Rule of Searches: People search for what they know about and what they want. It should come as a no-brainer that most people… -
Control Your Data
Control Your Data: Call Tracking and Online Scheduling We recently wrote about the crucial data you need to be tracking on your website. One of the crucial metrics you want to be watching is your website conversion rate—the percentage of website traffic converting into new patient appointments. Equally important is to track patient retention, which… -
Top Three Metrics Your Practice Needs
Top Three Metrics: Data is Everything No, I’m not talking about the android. I’m talking about the essential numbers that tell you how well your practice is doing. Where are you rockin’ it? Where do you need to shore things up? Obviously, your most important asset to reaching new patients is your website. But is… -
Is ODLite Right for you?
Imagine if your Practice had a Powerful Online Presence… Think about it. Your practice might be fine if you rely on word of mouth and patient recall to stay afloat. Maybe. But we know that dependable, sustainable practice growth is measured in new patient appointments. The best way to reach and attract those patients is… -
Mobile Optimization
Mobile Optimization Matters! As our series on the Top Ten Essentials You Need for a Powerful Online Presence, we’ve recently had a lot to say about the importance of speedy sites, especially for mobile. With over 50% of optometry website visits coming from mobile devices, it’s essential to examine how your website looks and feels… -
Page Speed
A Slow Website Might be Hurting your Practice Have a slow website? We hate to be the bearer of bad news but your slow website is hurting your practice. Why? Well…People are impatient. And that impatience directly affects how much time (not much) they are willing to wait. Think Mobile A big part of our… -
Uploading to Youtube
Tag Your Marketing Videos Like a Pro We’ve already told you that video helps bring your practice to the next level. Putting videos on YouTube and then embedding on your website results in great SEO AND onsite engagement. This means more patients and more revenue. So How Do I Upload a Video to YouTube Again?… -
Google+ is Going
Google+ is Shutting Down… What Does That Mean for My Practice? Google+ for consumers is going the way of the dinosaurs for the broader public. You might be wondering what impact this will have on your practice’s social media presence, particularly if you posted there frequently in the hopes of reaching a wider audience. Why?… -
Location, Location, Location
Location, Location, Location…Er…Pages That Is As we mentioned in ourTop 10 Essentials for your Practice’s Online Presence in 2019, location pages are an important part of the SEO mix of your website. In search of eye care providers When potential patients are searching the web for a local eye care provider, Google’s goal is to… -
The Low Hanging Fruit
Conquer with Content! Following up on the Top 10 Essentials for your Practice’s Online Presence in 2019, we want to say a bit more about how to use content to grow your practice. We recently published our Beginner’s Guide to On-Site SEO for Eye Care. Repeating what we said there, authoritative and well-written content will establish… -
Dominate Patient Search Results with Top-Notch SEO for Eye Doctors
Want Great Rankings on Google? You Need Top-Notch SEO! How can your practice show up at the top of Google searches? Search Engine Optimization, or SEO, is the practice of optimizing your site so that Google sees it as a valuable page to show to people for specific searches. Effective SEO can seem like a… -
Video Takes Your Practice To The Next Level
Video Takes Your Practice Marketing To The Next Level It’s Never Been Easier To Create Marketing Videos! Making video is easy! At EyeCarePro we know that it’s a strong component of a successful and growing practice, which is why we’ve put together a short Guide to Making Practice Videos. Just fill out the form to… -
Your GMB is Your Practice Billboard Online
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Google Beacon and Your Practice