Blog Archive

In this Practice of the Month, we discover how Precision Eye Care of New Jersey, and their beloved eye doctor, Dr. Livia Derdova, developed a unique practice brand that encourages immense patient loyalty.

Are you marketing your practice on Instagram? If you are, you might want to assess your social media strategy. Instagram is morphing into TikTok and the tactics you used last year won't work this year. That's why EyeCarePro has released our fully updated Optometrists Guide to Marketing on Instagram with the latest tips to survive the transition. Download it for free today and start putting some power behind your posts.

We often ask our eye doctors why they chose optometry as their profession. While this content can go a long way on their profile page, we genuinely enjoy hearing the stories they share. Though they give us many different reasons, the one that is common amongst them is their desire to help people. See how Dr. Berry was able to help a woman that came into her office complaining of dizziness that seriously disrupted her life.

Looking to grow your sports vision practice? Read all about these time-tested marketing strategies that are designed to turn your patients into real superfans.

It’s always a great feeling to see a new patient come through your practice doors. You devote an incredible amount of marketing time and effort, both online and offline, to attract more patients so that you can expand your patient base and, with it, your bottom line. However, with all this emphasis on attracting new patients, many practices lose sight of an equally important item: maintaining existing repeat revenue by fostering patient loyalty.

A successful patient referral program is an incredibly cost-effective way to get your name out there and attract new patients. Although a well-run Google AdWords campaign or well-planned email blast can give great results, there’s no better ROI than spending just a little bit of money on business cards and pens, providing a remarkable customer experience, and letting an impressed patient spread the good word about their incredible eye care experience! So, how do you put together a patient referral program that will inspire your existing patients to refer the world to your expert care?

A successful patient referral program is an incredibly cost-effective way to get your name out there and attract new patients. Although a well-run Google AdWords campaign or well-planned email blast can give great results, there’s no better ROI than spending just a little bit of money on business cards and pens, providing a remarkable customer experience, and letting an impressed patient spread the good word about their incredible eye care experience! So, how do you put together a patient referral program that will inspire your existing patients to refer the world to your expert care?

Is anyone going to walk into your practice if you keep the lights off? And what do you think would happen if, every time a patient saw you, you simply repeated the same lines you’ve said to them a thousand times before, or simply never took into account the things they said or issues they indicated they were interested in seeing you for? It’s a safe bet your practice wouldn’t survive very long at all like that! What many optometrists and their teams don’t realize is that they are making the equivalent of these mistakes every day when it comes to their practice’s Digital Marketing and Content Strategies.

What's effective, costs next to nothing and grows your practice at a rapid pace? Two words: Community outreach. In this Practice of the Month, we explore the program Petrolia Optometry used to become a household name in their town in less than a year. Learn the ins and outs of networking with community outreach and why every optometry practice should be doing it.

How can you ensure that your Google My Business (GMB) listing is as engaging as possible? Google is constantly making it easier for potential patients to get all the information they need about your practice without ever clicking through to your website at all. Here's some tips to keep the traffic flowing to your website. Here are our 5 easy tips for connecting with local businesses!

Download the free e-book on competing with private equity practices for your eye care practice! Many optometrists are facing the decision of selling to private equity or staying in private practice. We've compiled a guide of marketing tips to keep your private practice competitive.

Starting in 2020, Google has begun awarding sites optimized for voice-assisted search with a serious boost in clicks. It's about time your practice joined in the fun. Read on to learn more about how voice search is changing SEO, and how your practice can be prepared for what comes next. Plus, download your FREE E-book covering the best strategies to optimize your content for voice search.

Batman. Superman. Iron Man. Captain America.... Your Local Eye Doctor? That’s right! You can be just as much a hero as the members of the Justice League or the Avengers. EyeCarePro is happy to help you get the word out to your community, so that they can find you and get the help they need. Start by downloading our free Back-To-School video.

Insurance companies lowered your rates again? It's time to fight back! Discover how courting uninsured patients can be the revenue solution you've been looking for.

The Art of Geotargeting: 5 Tips To Navigate The Optometry Marketing Battlefield What’s Geotargeting? Many doctors think that casting a wide net and targeting their advertising as widely as possible is the way to get more patients. Actually, it’s quite the opposite! Casting too wide a net costs extra PPC money by targeting ads to…

Building mutually beneficial relationships with others around you expands the reach of your marketing efforts, and put many more eyes on your practice, often without having to significantly increase your marketing budget. Networking can sometimes sound difficult and time consuming, but if done the right way, it can be quite easy! Here are our 5 easy tips for connecting with local businesses!

For one practice, normal outreach wasn't cutting it. That's when they turned to us for help. In this case study, explore how EyeCarePro's ODSpecialty service helped to increase web traffic, new patient bookings and new patient revenue after just one month!

In order to market your optometry practice successfully, you need to be able to accurately assess what your practice needs are, and create a strategy to solve them. But, how do you identify those needs?

In this Practice of the Month, we explore leveraging social proof to boost your practice growth with Jacksonville Eye Care Center.

It's that time of year again! Turn up the heat with these free, fully-integrated summer marketing campaigns. Guaranteed to add some sizzle to your website, email, Google My Business and social channels!

Build Your Practice Revenue With Pediatric Eye Care Learn about marketing for your pediatric eye care practice If you offer pediatric eye exams, then you need to let the online realm know about it! Why? Because it’s an easy win to reach a broader patient base and beat out the competition. And it’s a good…

A great email marketing strategy can prove to be an important asset for optometry practices looking for growth and increased revenue. Although it can serve as a friendly reminder for patients who need to make it back into your practice for their yearly eye exams, your patient email strategy can and should be so much more!

This Practice of the Month, we discover how Laguna Eyes Optometry of Laguna Beach, California took their digital marketing to new heights with social media.

Too many doctors these days think that their Doctor Bio is just a space to list their qualifications. Far from it! Your Doctor Bio is your greatest opportunity to stick out from the crowd and bond with your patients. Grab that opportunity by creating truly engaging bios, using our Top 5 Tips For Improving Doctor Bios!

We often ask our eye doctors why they chose optometry as their profession. While this content can go a long way on their profile page, we genuinely enjoy hearing the stories they share. Though they give us many different reasons, the one that is common amongst them is their desire to help people.

Having duplicate GoogleMyBusiness listings can KILL your online search rankings for your practice and hurt patient growth. Here's a guide for identifying and dealing with those duplicitous dupes.

The Coronavirus pandemic has changed how marketing is done, making online marketing a question of survival for many businesses.

Google reviews matter...a lot! And you should be responding to virtually all reviews, good or bad. But what about when they're truly ugly? Profane, off-topic, for someone else, or in breach of the Google TOS? That's when you have a fighting chance to get these reviews removed. Here's how.

Google vs. Yelp: Which reviews matter most. Did you know that your reviews profoundly impact whether or not prospective patients choose to book with you? They impact your online rankings on Google searches (SEO), and are probably the single most important area to improve on to grow your practice.

Is your appointment schedule looking a bit empty? EyeCarePro’s latest guide has everything you need to bring patients flooding back to your practice!

Allergy Season is here! Give your patients some major eye relief and grow your practice with these FREE fully-integrated optometry marketing campaigns.

We often ask our eye doctors why they chose optometry as their profession. While this content can go a long way on their profile page, we genuinely enjoy hearing the stories they share. Though they give us many different reasons, the one that is common amongst them is their desire to help people.

In this Practice of the Month, we learn effective specialty optometry marketing strategies from Vision Professionals' very own Dr. Chris Smiley.

Is your appointment schedule looking a bit empty? EyeCarePro’s latest guide has everything you need to bring patients flooding back to your practice!

Welcome back! In part one of our Managing Your Brand series, we discussed what a practice brand is, why it's important, and basics of how to build and maintain the brand. This week, we delve more deeply into how best to target your branding, by discussing how to segment your marketing using Patient Personas.

Find that perfect patient you eye care practice has been seeking with our Free Valentine’s Day Campaigns for your email, social media and Google My Business!

Top 10 Essentials… …For Your Practice’s Online PresenceThe vast majority of searches for a new eye doctor are made on Google. If you want more new patients, then here are things you should be doing to make sure your practice ranks front and center in your area…   I Want Help with My Practice Marketing…

We often ask our eye doctors why they chose optometry as their profession. While this content can go a long way on their profile page, we genuinely enjoy hearing the stories they share. Though they give us many different reasons, the one that is common amongst them is their desire to help people.

If you've always wanted one on one marketing advice for your optometry practice, you need to watch this video with Marc from EyeCarePro.

Your survey results are here! Take a look at how hundreds of optometrists scored on EyeCarePro's marketing survey.

From Optical practices featuring the latest in designer eyewear, to specialty Dry Eye practices, the key to success in 2021 will be making sure all of your marketing efforts line up to create a consistent and strong practice brand .This means synchronizing everything from onsite content and SEO to staff inside the practice, so that they all reflect the same branding effort.

Virtual Frame Try-On Apps allow your patients to try different eyeglass frames on your website, bringing them closer to making the decision to purchase frames, but is it worth the investment for your optometry practice?

EyeCarePro solely focuses on optometry marketing, it's what we live and breathe. In order to continue providing you with great and informative content, please take a few minutes to complete our optometry marketing survey. 

Google Reviews are a crucial component of any business’s marketing strategy, and your practice is no different, but, it’s not always easy to get reviews, even if your patients love you (and of course they do!). So we’ve given you some templates that will make asking for those reviews easier.

Millennials are a huge target audience for your optometry practice's marketing strategy. Learn how to market to them effectively so you can improve your bottom line.

It's that time of year again! 2020 is coming to a close and lots of your patients have unused flex spend and insurance benefits they could be using at your practice. Get the word out with this FREE use-it-or-lose-it campaign. Post to social media, blast emails and update your website.

Google announced a significant, AI-driven update to Google Analytics. What does this mean for your practice? How will these changes affect the way optometry is marketed?

Whether you’re hesitant to get started, have been dragging your feet, or are eager to take your Gram to the next level, our Optometrist’s Guide to Marketing on Instagram E-Book is geared for you! The E-Book will guide you from the very basics of setting up your account to best practices using Reels! Download it today and get your gram going!

How do you reach new patients for scleral lenses? Vision therapy? Myopia management? It all comes down to the type of online presence you build for your practice website and social channels through content. And, as always, video is king.

Baby boomers and older Generation X-ers can be a vital part of growing your practice. We're talking high-end optical purchases and a wider range of high-revenue optometric services. But are you marketing to this crucial demographic effectively? Here's how — and why— to market to the 50+ patient.

How do you as a practice owner or manager nurture a productive and positive practice culture? How do you hire and retain excellent staff members for years to come?

It’s been a wild ride for optometry practices this year. Now, more than ever, practices who want to grow and thrive need to double down on the core basics of practice growth. And we’re here to help! Watch the video and make the changes needed for your practice to grow and recover strong, with a powerful online presence, great reviews, and a focused growth trajectory.

We've recently blogged about marketing campaign strategy, and then about the magic ingredients that make it all come together. Now, see great marketing campaigns in action with our Practice of the Month, Dunlap Vision, as they turn Facebook into their campaign home.

Fall is here again and so are the seasonal allergies which afflict so many of your patients. Your practice can help, but do your patients know that?! Use this FREE campaign to get the word out and book those eye allergy appointments.

Once you have your strategy down, you can start putting your campaigns together, focused on the right audience at the right time. But what makes a great campaign? Here are the ingredients for the secret sauce of great optometry marketing.

Marketing campaigns for an optometry practice are a lifeline for communicating what matters to your practice: from optical sales and events to back2school messaging, to getting the word out about myopia management or developmental optometry. But how to go about it? Here's what and how to plan for an effective campaign strategy, part ONE of our full series on effective campaigns for your eye care practice.

No-shows are more than a frustrating waste of time, its a loss of revenue. Join us as we explore the causes and best solutions for your optometry practice to overcome those pesky AWOLs.

There's a tradeoff between money and time. All too often, ODstend to undervalue their own time when compared to costs...and it's killing their ability to market and grow their optometry practices.

Google reviews matter...a lot! Equally important is how to respond to them, especially if they're negative. The importance of your reputation management is hard to understate—it's key to growing your practice! Here's a great guide on how and why to respond in an effective and HIPAA compliant manner, with a free download of example responses.

A thriving practice depends on delivering a great patient experience—the kind that keeps patients coming back, purchasing optical, and recommending you to their friends. Join us for a panel webinar with three amazing ODs, who represent a broad variety of practice types from the US and Canada, united by the fact that their many patients rave about them!

Back2school time, COVID style. Get the word out to patients and your community: eye exams are as important as ever! Use this FREE social media, email, and website campaign to get those appointments booked.

    Eight Key Tips For a Stronger Practice Recovery We’re inspired by the positive, can-do attitude that eye care professionals have displayed during these times We’re all trying to help each other adjust as fast as we can. At EyeCarePro, we want you to worry less and help more patients. So, we thought to…

Vision care plans plus COVID-19 restrictions put unprecedented pressures on optometry clinics in both sides of the border. We explore what's facing optometrists, and showcase what some ODs have decided to do about it.

In this riveting tale of Dry Eye innovation, we explore how one of our clients created a unique solution to a common problem. It’s full of grit, drama, and ocular disease-busting awesomeness.

In this riveting tale of Dry Eye innovation, we explore how one of our clients created a unique solution to a common problem. It’s full of grit, drama, and ocular disease-busting awesomeness.

Join NORA and EyeCarePro for a FB Live event —the essentials of marketing & growing a specialty optometry practice with online content and referral-building. Learn how to leverage great content and expand your referral network for a growing specialty practice.

Decades of neglect by OHIP, combined with the colossal pressures of COVDI-19 have led to a critical crisis in Ontario, one which threatens the ability of optometry to survive in that province. The OAO has begun a work action and petition. Here's a messaging campaign to explain the situation to patients and direct them towards change with the powers that be.

. . 5 Essential Insurance Reports that will help you increase revenue Navigating insurance and billing can be a colossal challenge.   Yet the financial viability of your practice might very well depend on how well you can analyze your billing and insurance reporting. It’s essential to identify inefficiencies in order to fine-tune your billing…

. . Three Ways to Build a More Diverse Eye Care Practice EyeCarePro is a business serving eye care practices operating in diverse communities. With all the pain and tragedy coming into sharp focus, we felt it was time to clearly say that we stand for racial equality and justice, both for our Optometrists and…

Educate and guide patients in your practice about current procedures and protocols for preventing the spread of COVID-19. From masks to the new dispensary, to disinfection protocols and social distancing.

Your practice recovery depends on a few things that go beyond simply having a website: top-notch SEO and communication campaigns, and a prominent online presence. Get Started with one month of FREE Google Ads.

Join Vision Therapy Canada and EyeCarePro for yet another fantastic clinical webinar for CE-credit. "Identifying and Treating Vestibular Migraine" AND “Rhythm and Timing: The Neuroscience of Time and Space"

Practices face a serious revenue crunch. Blue light optical sales, whether online or in-person can go a long way to boost revenue, badly needed in the era of lockdown and social distancing. Here's a free video you can use to educate your patients on the value and importance of blue light protection.

Shortly before COVID-19 shut down eye care practices across North America, we presented a webinar hosted by our friends over at CovalentCareers Optometry. The title? Going Beyond the Blog: Using Organic Content to Grow Your Optometry Practice.

Your New ReOpening Landing Page! Did You Know? At EyeCarePro, we make SEO optimized and beautifully designed homepages and location pages on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the location optimization strategy that will work…

During these uncertain and tense times, communication is key. Reassure and engage your patients with this free coronavirus campaign! Essential vs. non-essential care, ways to keep the kids busy, blue light, and more! ...Engaging your community now will help you to be a dominant practice when the dust settles!

Your New Telehealth Landing Page! Did You Know? At EyeCarePro, we make SEO optimized and beautifully designed homepages and location pages on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the location optimization strategy that will work…

Optometrists Network Helping you help more patients! The site is an SEO ranking powerhouse for; Pediatric eyecare Vision therapy Dry eyes Eye conditions Scleral contact lenses Myopia management Neuro-optometry Sports vision and more. To make an inquiry, use the form below. Yes, I would like information on the Optometrist Network The Optometrists Network: Your SEO…

During these uncertain and tense times, communication is key. Reassure and engage your patients with this free coronavirus campaign! Essential vs. non-essential care, ways to keep the kids busy, blue light, and more! ...Engaging your community now will help you to be a dominant practice when the dust settles!

During these uncertain and tense times, communication is key. Reassure and engage your patients with this free coronavirus campaign! Then, strategize to be the dominant practice when the dust settles.

. . The Coronavirus and your Practice Covid-19 is coming. Since breaking out despite China’s monumental efforts at containment, the pattern of spread has put the writing squarely on the walls of dispensaries, lanes, and waiting rooms: it’s now a matter of when and not if.  There’s enough to worry about. Practice growth shouldn’t be…

. . Share the Love, Grow Your Practice Brand Download Your Free Campaigns No longer the exclusive realm of romantic overtures, today, Valentine’s Day is all about letting people we care about know that we appreciate having them in our lives. Share the Love and Grow Your Practice Brand with these FREE Valentine’s Day Campaigns.…

. . Share the Love, Grow Your Practice Brand Download Your Free Campaigns No longer the exclusive realm of romantic overtures, today, Valentine’s Day is all about letting people we care about know that we appreciate having them in our lives. Share the Love and Grow Your Practice Brand with these FREE Valentine’s Day Campaigns.…

. . Optometry SEO ShakeUp 2020 As we enter an exciting new decade, it’s important to build and maintain marketing momentum. If you haven’t had a chance yet, run through our 2020 Marketing Acuity Exam. You’ll be able to see how you’re doing with your marketing, plus be directed to a customized selection of free…

. . Free Winter Dry Eye Campaign As we enter an exciting new decade, it’s important to build and maintain marketing momentum. If you haven’t had a chance yet, run through our 2020 Marketing Acuity Exam. You’ll be able to see how you’re doing with your marketing, plus be directed to a customized selection of…

Own your Recovery with Perfect Marketing Acuity When planning your practice recovery, there is one thing to keep in mind: Change is constant, whether you’re an active participant in it or not. What’s more, as the saying goes, doing the same thing over and over while expecting different results is insanity! All puns about 20/20…

. . Free Campaign Download: Use it Or Lose It 2019 Download Your Free Campaign These are the crucial last months before most of your patients who have unspent benefits face seeing those benefits dissipate. And wouldn’t that be a shame? There’s no better way to use these benefits than at your practice, in your…

. . . .   Amazing Staff at this Practice of the Month Talk to an Optometry Marketing Expert Over the past few weeks, we’ve been talking about how having engaged staff can make all the difference. Staff are the keys to presenting your practice brand and ensuring a great patient experience. Equally important, they…

. . . .   You Need Your Staff to Help You Boost Capture & Optical Revenues We’ve already had a fair bit to say about boosting capture by how you communicate lens recommendations from the lane, followed by the “handoff” to optical. It lends medical authority to the idea that lenses are indeed a…

. . . .   Your Staff Is Your Practice’s Social Media Team People spend a huge amount of time on social media. And it’s important to remember that it’s largely to relax and interact virtually. Sales-y material that’s clearly “marketing” on social media is not really that effective. Let’s Strategize to Grow My Practice…

When it comes to your practice’s online presence and your bottom line, make sure that you have one accurate, verified, GMB listing per practice location. This is essential. And that’s just the start. If you really want to turbo-charge your GMB for top performance, make sure you keep those Google reviews coming in, post regularly, and put as much information on there as possible. Learn more here.

. . . .   The Path to More Google Reviews We’ve discussed many times in the past how essential Google reviews are to your practice, and the way in which they make your online billboard work in your favor. I’d Like Help Growing My Practice, Please. Google reviews are the first, and usually the…

. . Everyone’s a Marketer, Even Optometrists! Yes, there are absolutely marketing specialists, who strategically and tactically promote and engage consumers, clients, and patients in a given industry. But that’s the exception to the rule. Here is the truth: Every single person in any business is a marketer. Whether it’s answering the phones, making sure…

Promoting Your Trunk Show or EventIt’s Easier Than You Think After taking the time to brainstorm your trunk show’s goals and audience, and figuring out your theme and decor, you’ll also want to make sure not only that your patients are in the know, but also that you are attracting new audiences with something interesting and…

Fall Fashions, Fall Frames, Free Campaign! The equation is simple. You want to let patients know that you’ve got the latest fall lineup of frames…and we’ve got the perfect social media campaign for it. A match made in heaven, right? What’s more, we want to give it to you. Free of charge. How’s that for…

Why Darea One-Day Sale? The traditional wisdom of a one-day markdown is that it’s a good way to boost a slow month or clear unwanted or stale inventory. And all that could apply to your practice. The downside, according to retail marketing wisdom, is that you hurt regular sales revenues ahead of the sale, you…

Beyond the Comprehensive: Practice of the Month! Scroll Below to Watch the Video It’s no secret. We’ve been basically hitting you over the head with this message these past few weeks: Meaningful Content Matters. We covered pediatric eye exams, emergency eye care, diabetes, and even threw in some scleral lenses for good measure.  The gist?…

Build Your Practice Revenue with Diabetic Eye Care Content Scroll Below to Watch the Video In this video series, Beyond the Comprehensive Exam, we previously discussed eye emergencies and pediatric eye care . Now, we’re diving into another important growth direction you can take with the right content: Diabetic Eye Care. It’s time to get…

Build Your Practice Revenue with Eye Emergency Content Scroll Down to Watch the Video On Eye Emergency Content It’s true. Emergency eye care accounts for a large volume of searches by potential patients, yet most practices have next to no content about it on their website. So, let’s dive into a content strategy that’s bound…

Keeping Your Eye Care Practice HIPAA Compliant on Social Media   Having an effective social media strategy is essential to growing your eyecare practice. You want to promote your brand, share your optometric expertise, and, of course, patient testimonials. However, it’s equally important to understand social media HIPAA compliance requirements in order to ensure that you’re…

The Practice of the Month When all the elements of an effective practice website come together, the results are… inspiring. It means your practice shows up for the searches you want, and once visitors are on your page, they’re impressed by what they see and learn about you. And all that equals appointments and growth.…

4 Ways You May Be Sabotaging Second Pair Sales Sales in your optical dispensary are an important part of your practice’s revenue. We’ve already discussed the doctor handoff and using sunglasses as a loss leader. Now our friends over at VisionWeb have some great suggestions on making second pair sales, a big challenge for most…

Make the Most of Your Bio Page Who are you? That’s an essential question that a lot of visitors to your website are looking to answer. Sure, they know you’re an eye doctor, and they’ve probably seen what services you provide. But what kind of person are you? How’s your bedside manner? Can you be…

Is Your Website ADA Compliant? We’ve recently hosted videos about what goes into a great optometry homepage, and also how testimonials matter. Now, let’s delve into the somewhat obscure-pun intended!-world of ADA compliance, and how to make sure your website is accessible and readable-even  for individuals with severe vision problems. There are plenty of simple…

The Secret Sauce: Patient Testimonials Building trust with real patient stories and opinions is a crucial part of your online presence. Watch the video as Evan delves into the testimonial types you need to scale up your practice with a powerful optometry website. See What They’re Saying! Learn more about Google Reviews here! I Want…

What Makes A Great Optometry Homepage? As part of our new series on having a powerful and effective optometry website, we jump into your homepage. There’s a lot riding on your homepage. It has to signal to Google that your website is the best local option for searches pertaining to eye care…but it still has…

It’s SummertimeLet’s Talk Sunglasses Sunglasses can seem like a fairytale. It would be great to sell more of them but it seems to be a constant struggle to sell. Most people just don’t intend to buy at the practice, especially those who don’t require corrective lenses. If that pretty much sums up how you feel,…

Back to School Time is Here Back-to-school season is nearly here and it’s a crucial time to generate a whole lot of  summer appointments. The key is to reach parents and remind them that now is the time to address any vision problems that might affect their child’s chances for success at school. Part of…

The Perfect Promotion: A Case Study in Patient Appreciation Day There are lots of ways you can go about promoting an event at your practice. From direct mail to digital ad campaigns on social media to plain old flyers and signage. Each method comes with its strengths, weaknesses, and associated costs. Whatever you do, though,…

Tips for ODs: How to Handle No-Shows and Late Patients Your optometry practice can be incredibly organized and run like a well-oiled machine. But a late patient or a no-show can throw off your entire schedule and ruin your well-laid plans. Late patients can cause a build-up of wait time for other patients and may…

Sell MoreSunglasses When it comes to maximizing those key performance indicators for your practice, we’ve been pretty insistent that what you do in the lane and what happens in the dispensary need to be in harmonious sync. Whether you want to sell more blue light protection or more children’s frames, the more you discuss optical as…

Do Direct Mailing Campaigns Work? Many practices have been sending out mailers for years. And the focus varies. Sometimes it’s for appointment reminders or to promote trunk shows and sales. However, when pushed on the return, practices all too often lack the data to make a strong case. Let’s do a cost-benefit analysis and see…

Much Ado About Contacts Contact lens sales are tough! It’s a struggle to compete and many practices find that they don’t sell as much as they want to, in the quantities that they would like. But, of course, there is a certain convenience to getting contact lenses through your practice. And there are a few…

So why did you become an optometrist? Are you hemming hawing, or do the words flow like you’re Charles Dickens? Once you have the words and the ideas together, how do you express that important brand identity? Learn more about making practice video, it’s easier than you think. Check it out. Video is one great…

Children’s Eyewear: Pediatric Practices See More Children Sounds like a no-brainer, right? But there’s more to it than you might think. Having a great lineup of children’s frames and a fantastic optical staff is simply no longer enough if you’re serious about ramping up your capture rate and optical revenues. Assuming that you want to…

Does Instagram Matter for My Practice? We get asked this question a lot and the answer isn’t so straightforward. This picture sharing platform, owned by Facebook, is hugely popular. And it can be an effective tool for interacting with communities who are very into fashion, design, and anything else that is essentially visual. Does that…

What does a great practice branding video look like? Find Out With Dr. Kelli McCartney of Summerville Pediatric Eyecare Want to learn more about making a practice video? It’s easier than you may think! Video takes your practice marketing to the next level! See What Our Eye Doctors Are Saying! Want more help with your…

Promoting Your Trunk Show or EventIt’s Easier Than You Think After taking the time to brainstorm your trunk show goals and audience, and figuring out your theme and decor, you’ll also want to make sure not only that your patients are in the know, but also that you are attracting new audiences with something interesting…

Going the Extra Mile For a Successful Event or Trunk Show We already wrote about the Three Essentials for Planning a Successful Trunk Show or Event. Now, we want to dive right into the things that make an event attractive, fun, memorable, and ultimately, successful even after it’s finished. Beyond the revenues earned from a single…

The Three Essentials of a Successful Trunk Show Some practices run trunk shows fairly often and others have them only once in a while. Or never. And after working with practices to plan and promote literally hundreds of these events, we’ve learned one essential truth: planning is everything! So, without further ado, here are our…

Make Blue Light Part of Your Eye Exam Obviously, you want to ensure the best patient outcomes, and you want to make sure your practice is profitable. What may come as a surprise to you is that these two aren’t exclusive. You aren’t choosing between “being a great OD” vs. “being a salesperson”. The two…

Your Online Presence Gets Noticed Back in January, a Netflix director reached out to one of our clients, Dr. Eric White. Turns out, they were making a documentary about Stevie Wonder, who works a lot with helping people cope with blindness. As it happens, a woman struggling with her ongoing vision loss wrote a letter…

Should I Be Focusing on My Insurance Page? You bet! Across the 1700 plus optometry websites we manage, the insurance page usually ranks as one of the top three pages viewed on the website. Before looking at any other pages, there is a significant volume of visitors that want to know exactly what insurances you…

Is PayPal an OD’s Pal? The convenience of PayPal is undeniable. For a small fee the service makes the swapping of cash for goods and services easy and safe.  Optometrists may want to have a payment gateway on their website for many reasons, these include: Payment for medical/optometric care received Selling frames or contact lenses…

FREE Facebook Campaigns are Nice We’ve been talking lots about how to make Facebook work for you. Spur-of-the-moment, fun, and creative posts combined with some tagging will start generating the buzz you want. And drawing attention to your fantastic optical lineup is one of the ways that buzz is going to work for you. Top Five…

Facebook Practice of the Month Learn from the Best: Facebook Success Story We’ve talked about branding, and the best ways to conquer Facebook. Now it’s time to learn from one of the best. Join Alex, a Senior Marketing Manager at EyeCarePro as he walks you through one of his clients—who just happens to be a…

Tips for Facebook Success for Your Practice #5 Facebook Tip #5: Engage, Engage, Engage Hopefully, you’ve begun making the effort to post the kind of content that performs on Facebook. You’re tagging staff and patients, and making powerful use of video. Now it’s time to conquer Facebook and build followers. And you do this by…

Home  |  The Power to Build Your Practice Tips for Facebook Success for Your Practice #3 and #4 Tip #3: Video for the Win! We’ve had lots to say on the power of video! After all, who doesn’t like video? Take that and run with it on Facebook to grow your practice. With the right…

Tips for Facebook Success for Your Practice #2 Keeping your posts real—organic and spontaneous—will take you far. Now, let’s take a quick peek at how tagging and sharing increase your brand awareness and puts your practice in the back of more minds! Online Networking. Tagging is your Friend. Everyone is on Facebook, so use that…

Tips for Facebook Success for Your Practice #1 Be Spontaneous, In-the-Moment, and Fun Do your eyes glaze over and skip polished and sales-y marketing posts? Of course, they do! And your community of potential patients is no different. Keep your content fun and organic. Fun moments in the practice…staff milestones (eg. birthdays)… a dog wearing…

EyeCarePro’s Very Simple Guide to Practice Branding By now you know that without a brand it’s hard to show you’re different than any other eye doctor around. You might be thinking, “how the heck do I get started? Well, let’s get our thinking caps on… What Does your Practice Look Like? Ask yourself: What do…

Want Great Social Media For Your Eye Clinic? It Starts with a Brand Branding is More Than a Logo Have you consciously thought about your practice brand? A brand, not a Logo. It’s SO much more than a Logo! Over the next few weeks, we’re going to be sharing a ton of valuable information on…

Volume 1 Issue 2April 8, 2019 Neuro-Opto…What? You’ve invested time and energy in becoming a specialist in neuro-optometric rehabilitation. Now you’re wondering, “How the heck do I reach new patients?” The Golden Rule of Searches: People search for what they know about and what they want. It should come as a no-brainer that most people…

Control Your Data: Call Tracking and Online Scheduling We recently wrote about the crucial data you need to be tracking on your website.  One of the crucial metrics you want to be watching is your website conversion rate—the percentage of website traffic converting into new patient appointments. Equally important is to track patient retention, which…

Top Three Metrics: Data is Everything No, I’m not talking about the android. I’m talking about the essential numbers that tell you how well your practice is doing. Where are you rockin’ it? Where do you need to shore things up? Obviously, your most important asset to reaching new patients is your website. But is…

Imagine if your Practice had a Powerful Online Presence… Think about it. Your practice might be fine if you rely on word of mouth and patient recall to stay afloat. Maybe. But we know that dependable, sustainable practice growth is measured in new patient appointments. The best way to reach and attract those patients is…

Mobile Optimization Matters! As our series on the Top Ten Essentials You Need for a Powerful Online Presence, we’ve recently had a lot to say about the importance of speedy sites, especially for mobile. With over 50% of optometry website visits coming from mobile devices, it’s essential to examine how your website looks and feels…

A Slow Website Might be Hurting your Practice Have a slow website? We hate to be the bearer of bad news but your slow website is hurting your practice. Why? Well…People are impatient. And that impatience directly affects how much time (not much) they are willing to wait. Think Mobile A big part of our…

Tag Your Marketing Videos Like a Pro We’ve already told you that video helps bring your practice to the next level. Putting videos on YouTube and then embedding on your website results in great SEO AND onsite engagement. This means more patients and more revenue. So How Do I Upload a Video to YouTube Again?…

Google+ is Shutting Down… What Does That Mean for My Practice? Google+ for consumers is going the way of the dinosaurs for the broader public. You might be wondering what impact this will have on your practice’s social media presence, particularly if you posted there frequently in the hopes of reaching a wider audience. Why?…

Location, Location, Location…Er…Pages That Is As we mentioned in ourTop 10 Essentials for your Practice’s Online Presence in 2019, location pages are an important part of the SEO mix of your website. In search of eye care providers When potential patients are searching the web for a local eye care provider, Google’s goal is to…

Conquer with Content! Following up on the Top 10 Essentials for your Practice’s Online Presence in 2019, we want to say a bit more about how to use content to grow your practice. We recently published our Beginner’s Guide to On-Site SEO for Eye Care. Repeating what we said there, authoritative and well-written content will establish…

Want Great Rankings on Google? You Need Top-Notch SEO! How can your practice show up at the top of Google searches? Search Engine Optimization, or SEO, is the practice of optimizing your site so that Google sees it as a valuable page to show to people for specific searches. Effective SEO can seem like a…

Video Takes Your Practice Marketing To The Next Level It’s Never Been Easier To Create Marketing Videos! Making video is easy! At EyeCarePro we know that it’s a strong component of a successful and growing practice, which is why we’ve put together a short Guide to Making Practice Videos. Just fill out the form to…

Your practice's GoogleMyBusiness listing is your online billboard and absolutely critical to your Google search rankings. Make sure it's working for your practice and attracting new patients with these optimization strategies.

Imagine letting passersby know you're having a flash sale? Or a special offer when patients pass by your Salt display. Google Beacon and the Internet of Things will add new avenues to explore in optometry marketing. Learn more and download our Guide to Google Beacon and Optometry.