You’ve Done the Training. You’ve Made the Investment.
And You Are The Specialist
Let's face it. It's become harder and harder for most ODs to depend on optical sales to do all the heavy lifting when it comes to generating revenue. This pressure, combined with the goal of helping more patients in truly profound ways, is why you've chosen to focus on medical services such as:
• Vision Therapy/Neuro-Optometric Rehabilitation
• OrthoK/Myopia Control
• Scleral Lenses and Custom Contacts
• Dry Eye
• Low Vision*
So, What Does it Take To Drive Sales Besides
A Beautifully Designed, Persuasive Website?
What Exactly Is ODSpecialty?
A Comprehensive, Robust Marketing Program
Take A BIG Step Beyond with...
Powerful Referral-Building for Profound Growth
Great website content brings in new patients. Referrals bring in more.
A strong referral network brings in far more specialty patients, with more regularity. When you sign up with ODSpecialty, you get more than website content. We want to help you effectively connect with local medical and non-medical professionals so you can establish your expertise withing a wider inter-disciplinary approach to the best patient care.
That means you need the tools and strategies to reach those professionals, engage them about your area of expertise, and keep your practice in the back of mind as the best place to send their patients for the best possible outcome. ODSpecialty includes referral materials that are rigorously researched and written, customized to your practice brand and medical focuses. This includes:
- and the strategy to reach out, follow up, and succeed!
Reaching the right professionals
High school coaches
Minor league coaches
Neuro Visual Rehabilitation
Lyme disease specialists
Specialty Contact Lenses
(Scleral and Ortho K)
Pediatricians (Myopia management)
(only available to members of the IALVS)
Low vision organizations
Elderly care centers and organizations
You Won’t Have to Explain What You Do to Us
Because We Are Eye Care Specialists Too
With ODSpecialty, you will be paired with an expert Marketing Manager, who has trained specifically on the ins and outs of marketing your specialty service/s. From visual problems occurring post-TBI to scleral lenses for keratoconus or athletes, we understand exactly what it is you do and who can possibly benefit from your expertise. This allows us to reach the widest audience of potential new patients, parents, and referring professionals possible.
ODSpecialty: Is Proven To
Get You Results (New Patients)
We Make you the Local Expert
We Leverage the Power of your Website
We boost your online presence with well-researched and authoritative content. We turn your website into an in-depth resource for each and every specialty you offer. The information is engaging and educates visitors while positioning YOU as the local expert with a wide range of interesting and informative content that provides a valuable resource to your visitors.
Expanding your Audience
Expanding Patients Travel Radius
In most urban areas, no one will travel all that far for a regular eye exam. But for specialty services, you can cast a wider net to capture a broader audience. Depending on the number and proximity of competitors, focus on surrounding cities that patients might conceivably reach you from rather than simply local neighborhoods. In our experience, someone with Keratoconus, severe dry eye or a brain injury will travel a long distance for effective treatment with a doctor they see as an expert.
So, How Much is...
A Service Like This?
Priced at $750/month (and $50/additional locations) ODSpecialty is a supercharged marketing package with a very clear measurable goal, sustained new patient specialty appointments.
On average our specialty client is getting anywhere from 25-30 new patients a month. That makes this expenditure a walk in the park, a piece of cake, nearly non-existent.
And if you feel like your optical also needs just as much focus, then try our combo package.