You've Done the Training. You've Made the Investment.
And You Are The Eye Care Specialist
Let's face it. It's become harder and harder for most ODs to depend on optical sales to do all the heavy lifting when it comes to generating revenue. This pressure, combined with the goal of helping more patients in truly profound ways, is why you've chosen to focus on medical services such as:
• Medical Focused Practices or
• Sports Vision Focused
• Vision Therapy/Neuro-Optometric Rehabilitation
• OrthoK/Myopia Control
• Scleral Lenses and Custom Contacts
• Dry Eye
• Low Vision*
Drive new optometric specialty patient appointments with...
An engaging & informative specialty website
What Exactly Is ODSpecialty?
A Robust & Content-Driven Marketing Program
ODSpecialty is Proven To
Get You Results (New Patients)
We Make you the Local Expert
We Leverage the Power of your Website
We boost your online presence with well-researched and authoritative content. We turn your website into an in-depth resource for each and every specialty you offer. The information is engaging and educates visitors while positioning YOU as the local expert with a wide range of interesting and informative content that provides a valuable resource to your visitors.
You don't have to explain anything! We are...
Subject-Matter Experts in Optometric Specialties
With ODSpecialty, you will be paired with an expert Marketing Manager, who has trained specifically on the ins and outs of marketing your specialty service/s. From visual problems occurring post-TBI to scleral lenses for keratoconus or athletes, we understand exactly what it is you do and who can possibly benefit from your expertise. This allows us to reach the widest audience of potential new patients, parents, and referring professionals possible.
Expanding your Audience
Expanding Patients' Travel Radius
In most urban areas, no one will travel all that far for a regular eye exam. But for specialty services, you can cast a wider net to capture a broader audience. Depending on the number and proximity of competitors, focus on surrounding cities that patients might conceivably reach you from rather than simply local neighborhoods. In our experience, someone with Keratoconus, severe dry eye or a brain injury will travel a long distance for effective treatment with a doctor they see as an expert.
Take a BIG Step Beyond with...
Referral-Building Guidance From Eye Care Marketing Experts
Building your practice with referrals
A strong referral network brings in more specialty patients. Our specialty marketing experts will guide you to create effective strategies for connecting with local medical and non-medical professionals alike, so you can establish your expertise within a wider interdisciplinary approach to the best patient care.
Reaching the right professionals
Vision Therapy
Teachers
School nurses
Pediatricians
School districts
PTA
ODs
Developmental psychologists
Sports Vision
High school coaches
Minor league coaches
College coaches
Junior leagues
Sports camps
Neuro Visual Rehabilitation
Neurologists
Physical therapists
Occupational therapists
Otolaryngologists
Lyme disease specialists
Law enforcement
Dry Eye
ODs
Rheumatologists
Gynecologists
Specialty Contact Lenses (scleral/ortho-k)
Corneal specialists
Rheumatologists
Ophthalmologists
Pediatricians (Myopia management)
School nurses
Athletic programs
Allergists
ODs
Low Vision
(only available to members of the IALVS)
Retinal specialists
Low vision organizations
ODs
Ophthalmologists
Neurologists
Elderly care centers and organizations
So How Much is...
A Service Like This?
Priced at $750/month (and $50/additional locations) ODSpecialty is a supercharged marketing package with a very clear measurable goal, sustained new patient specialty appointments.
On average our specialty client is getting anywhere from 25-30 new patients a month. That makes this expenditure a walk in the park, a piece of cake, nearly non-existent.
And if you feel like your optical also needs just as much focus, then try our combo package.
