Your Optometry Marketing Guide to Instagram

Instagram can be a revered, and sometimes feared word amongst optometrists. “Are you on Instagram?” “Do you follow @eyecarepro?” “We’ve been DMing for days now!”


For some of us, these comments are a segue into an invigorating DM conversation about the latest and greatest action on the good ol’ gram, but for others, they may leave us shrinking back into the shadows for fear of sounding...ahem, uneducated.

Well, for those of you who have been hesitant to “get your ‘gram on”, this eBook is for you. We’ve been guiding optometrists in every area of their online marketing since 2005, and we think it’s about time we invited you to the magical world of Instagram. Instagram boasts more than 1 billion users, and its usage amongst US adults has gone up to 37%. Rapidly catching up to Youtube and Facebook, Instagrams demographic is not just kids, although more than half of their users are younger than 34. And while it used to have a stronger female clientele, the male/female ratio is now split almost 50/50. As these numbers continue to grow and expand, Instagram becomes more important to businesses looking to connect with their customers. We’ll walk you through what Instagram is, why it should not be feared, and why you should be using it, how to navigate the platform, how to set up your profile, and how to post. Plus, we cover best practices and top tips from successful optometrists on Instagram, and we even throw in a lame eye-related joke or two along the way!

So, download our e-Book and the Instagram app if you haven’t yet done so, and let’s begin!

Download the Optometry Marketing Guide to Instagram E-Book!