Want Great Rankings on Google?
You Need Top-Notch SEO!
How can your practice show up at the top of Google searches?
Search Engine Optimization, or SEO, is the practice of optimizing your site so that Google sees it as a valuable page to show to people for specific searches. Effective SEO can seem like a daunting undertaking. It’s technically demanding, time-consuming, and multi-faceted. But it’s worth your time and money!
Download Your FREE Guide to On-Site SEO for Eye Care
Better SEO Makes Better Google Searches...
The reason is simple: the better your SEO, the more likely you are to rank more prominently for relevant Google searches. The more prominently your website ranks, the more patients are calling your practice and filling up your lanes. If you really want to get ahead this year, then you need to be doing at least some basic on-site SEO at a bare minimum. If you aren’t doing anything for your SEO, you are very likely to be missing out. The more effort you put in, on the other hand, the better your results.
Google My Business & SEO Go Hand in Hand
A lot of what we’ve been discussing recently such as your GMB and Google reviews are important elements of what’s called, off-site or off-page SEO. This means that they are important parts of the overall online visibility of your website, but don’t directly involve the website itself.
On-site or on-page SEO
These are structural and architectural elements of your website which help to get your practice website ranking more powerfully for relevant searches that real potential new patients are making.
Investing resources into Search Engine Optimization will go a long way to have your site rank more prominently in Google searches for terms such as “eye doctor”, “optometrist”, and pretty much any other term you can think of that’s directly relevant to your practice. While this may seem technical and abstract, the end result is more patients in your practice and more revenue coming in. Seems worth the work, right?
Mastering SEO is not an easy task!
When it comes to on-site SEO, there’s a lot to master. That’s why we’ve put together this introductory beginner’s guide, which you can use to directly and positively improve your practice’s online presence. Just fill in the form and download.
Want to take your practice’s SEO to the next level? Schedule a call with us. An optometry marketing expert will be happy to discuss your next steps in growing your practice.
Want to take your practice’s SEO to the next level?
Schedule a call with us. An optometry marketing expert will be happy to discuss your next steps in growing your practice.
Marketing Makes All the Difference.
Site - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
Essentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
Capture - Advanced marketing for any practice, Capture takes things up a notch by combining advanced content with beauty, branding, and SEO. Capture builds your practice into a recognizable brand to be reckoned with.
Specialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
Metro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
Google Ads PPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.