You’ve Done the Training. You’ve Made the Investment.
And You Are The Specialist
Let's face it. It's become harder and harder for most ODs to depend on optical to do all the heavy lifting when it comes to generating revenue. This pressure, combined with the goal of helping more patients in truly profound ways, is why you've chosen to focus on medical services such as:
• Vision Therapy/ Neuro-Optometric Rehabilitation
• OrthoK / Myopia Control
• Scleral Lenses and Custom Contacts
• Dry Eye
• Low Vision*
So, What Does it Take To Drive Sales Besides
A Beautifully Designed, Persuasive Website?
What Exactly Is ODSpecialty?
A Comprehensive, Robust Marketing Program
We Leverage the Power of Video
The goal of ODSpecialty is to leverage the power of your website to boost your online presence with well-researched and authoritative content. We turn your website into an in-depth resource for each and every specialty you offer. The information is engaging and educates visitors while positioning YOU as the local expert with a wide range of interesting and informative content that provides a valuable resource to your visitors.
We Use a Specialized SEO Strategy
Everyone searches online for an eye doctor or eye exam. Meanwhile, very few people are actively searching in Google for Vision Therapy, Scleral Lenses, Dry Eye or OrthoK. Having website content indicating that you offer these services is not going to bring a lot of website visitors. These terms have not penetrated the public consciousness enough for that. And when it comes to ranking on Google, what matters are the terms people DO search for.
General Patients as a Feeder
Your general patients are the best way to get specialty patients. If you offer vision therapy or myopia management, being the pediatric practice in your area is a top priority. If you have a Dry Eye practice, targeting women aged 40-60 is the priority. Your specialty marketing manager will create content and marketing campaigns to help you develop a patient base that will grow your specialty practice.
A Steady Stream of Referrals
By developing strong relationships with professionals and engaging their patients on the benefits of your specialized service, you will proactively grow your patients. These professionals include general optometrists, ophthalmologists, rheumatologists, corneal specialists, guidance counselors, etcetera. You will receive a comprehensive referral strategy and marketing products.
You Won’t Have to Explain What You Do to Us
Because We Are Eye Care Specialists Too
With ODSpecialty, you will be paired with an expert Marketing Manager, who has trained specifically on the ins and outs of marketing your specialty service/s. From visual problems occurring post-TBI to scleral lenses for keratoconus or athletes, we understand exactly what it is you do and who can possibly benefit from your expertise. This allows us to reach the widest audience of potential new patients, parents, and referring professionals possible.
We’ve been at the forefront of marketing these specialties. We learned that practices struggled to break beyond their existing patient base. Thus, we honed effective strategies to reach patients, educate the public, and create referral sources within local communities.
ODSpecialty: Is Proven To
Get You Results (New Patients)
1. We Make you the Local Expert
We Leverage the Power of your Website
We boost your online presence with well-researched and authoritative content. We turn your website into an in-depth resource for each and every specialty you offer. The information is engaging and educates visitors while positioning YOU as the local expert with a wide range of interesting and informative content that provides a valuable resource to your visitors.
2. Expanding your Audience
Expanding Patients Travel Radius
In most urban areas, no one will travel all that far for a regular eye exam. But for specialty services, you can cast a wider net to capture a broader audience. Depending on the number and proximity of competitors, focus on surrounding cities that patients might conceivably reach you from rather than simply local neighborhoods. In our experience, someone with Keratoconus, severe dry eye or a brain injury will travel a long distance for effective treatment with a doctor they see as an expert.
So, How Much is...
A Service Like This?
Priced at $750/month (and $50/additional locations) ODSpecialty is a supercharged marketing package with a very clear measurable goal, sustained new patient specialty appointments.
On average our specialty client is getting anywhere from 25-30 new patients a month. That makes this expenditure a walk in the park, a piece of cake, nearly non-existent.
And if you feel like your optical also needs just as much focus, then try our combo package.
. WEBINAR • WEBINAR • WEBINAR • WEBINAR • WEBINAR • WEBINAR Welcome Optometrists Network, Join the EyeCarePro Family We are thrilled to welcome you to the EyeCarePro family. In lieu of a party, we’re hosting a webinar so you can meet Evan, our…
SOCIAL MEDIA AND YOUR PRACTICE Enjoy the Webinar Recording Have any questions? Want more information? Schedule a demonstration with an optometry marketing expert. Marketing Makes All the Difference. ODSite – Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn’t eliminate the…
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