&

&

 

You’ve Done the Training. You’ve Made the Investment.

And You Are The Specialist

Now Bring in Patients With ODSpecialty

Let's face it. It's become harder and harder for most ODs to depend on optical to do all the heavy lifting when it comes to generating revenue. This pressure, combined with the goal of helping more patients in truly profound ways, is why you've chosen to focus on medical services such as:

• Vision Therapy/ Neuro-Optometric Rehabilitation
• OrthoK / Myopia Control
• Scleral Lenses and Custom Contacts
• Dry Eye
• Low Vision*

  * full content package restricted to members of IALVA

So, What Does it Take To Drive Sales Besides

A Beautifully Designed, Persuasive Website?

What Exactly Is ODSpecialty?

A Comprehensive, Robust Marketing Program

icons-mm

We Leverage the Power of Video

The goal of ODSpecialty is to leverage the power of your website to boost your online presence with well-researched and authoritative content. We turn your website into an in-depth resource for each and every specialty you offer. The information is engaging and educates visitors while positioning YOU as the local expert with a wide range of interesting and informative content that provides a valuable resource to your visitors. 

Win A Free Video Shoot >
icons-mm

We Use a Specialized SEO Strategy

Everyone searches online for an eye doctor or eye exam. Meanwhile, very few people are actively searching in Google for Vision Therapy, Scleral Lenses, Dry Eye or OrthoK. Having website content indicating that you offer these services is not going to bring a lot of website visitors. These terms have not penetrated the public consciousness enough for that. And when it comes to ranking on Google, what matters are the terms people DO search for. 

Read More on Granular SEO >
icons-mm

General Patients as a Feeder

Your general patients are the best way to get specialty patients. If you offer vision therapy or myopia management, being the pediatric practice in your area is a top priority. If you have a Dry Eye practice, targeting women aged 40-60 is the priority. Your specialty marketing manager will create content and marketing campaigns to help you develop a patient base that will grow your specialty practice. 

Convert into a specialty patient >
icons-mm

A Steady Stream of Referrals

By developing strong relationships with professionals and engaging their patients on the benefits of your specialized service, you will proactively grow your patients. These professionals include general optometrists, ophthalmologists, rheumatologists, corneal specialists, guidance counselors, etcetera. You will receive a comprehensive referral strategy and marketing products.

Learn of the marketing specifics >

You Won’t Have to Explain What You Do to Us

Because We Are Eye Care Specialists Too

With ODSpecialty, you will be paired with an expert Marketing Manager, who has trained specifically on the ins and outs of marketing your specialty service/s. From visual problems occurring post-TBI to scleral lenses for keratoconus or athletes, we understand exactly what it is you do and who can possibly benefit from your expertise. This allows us to reach the widest audience of potential new patients, parents, and referring professionals possible.

We’ve been at the forefront of marketing these specialties. We learned that practices struggled to break beyond their existing patient base. Thus, we honed effective strategies to reach patients, educate the public, and create referral sources within local communities. 

Specialty-icons

ODSpecialty: Is Proven To

Get You Results (New Patients)

1. We Make you the Local Expert

We Leverage the Power of your Website

We boost your online presence with well-researched and authoritative content. We turn your website into an in-depth resource for each and every specialty you offer. The information is engaging and educates visitors while positioning YOU as the local expert with a wide range of interesting and informative content that provides a valuable resource to your visitors.

IMAGES-Layered-low-vision
IMAGES-Layered-sports

2. Expanding your Audience

Expanding Patients Travel Radius

In most urban areas, no one will travel all that far for a regular eye exam. But for specialty services, you can cast a wider net to capture a broader audience. Depending on the number and proximity of competitors, focus on surrounding cities that patients might conceivably reach you from rather than simply local neighborhoods. In our experience, someone with Keratoconus, severe dry eye or a brain injury will travel a long distance for effective treatment with a doctor they see as an expert.

So, How Much is...

A Service Like This?

Priced at $750/month (and $50/additional locations) ODSpecialty is a supercharged marketing package with a very clear measurable goal, sustained new patient specialty appointments.

On average our specialty client is getting anywhere from 25-30 new patients a month. That makes this expenditure a walk in the park, a piece of cake, nearly non-existent.

And if you feel like your optical also needs just as much focus, then try our combo package.

Optometrist Network Webinar

By Esty Dresdner | September 17, 2019

. WEBINAR   •   WEBINAR   •   WEBINAR   •   WEBINAR   •   WEBINAR   •   WEBINAR     Welcome Optometrists Network, Join the EyeCarePro Family We are thrilled to welcome you to the EyeCarePro family. In lieu of a party, we’re hosting a webinar so you can meet Evan, our…

EyeCarePro and ROB Watch the Social Media Webinar

By Esty Dresdner | September 17, 2019

SOCIAL MEDIA AND YOUR PRACTICE   Enjoy the Webinar Recording Have any questions? Want more information? Schedule a demonstration with an optometry marketing expert. Marketing Makes All the Difference. ODSite – Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn’t eliminate the…

VTC Video

By Esty Dresdner | September 13, 2019

How Your Videos Will Make Your Specialty Practice Grow Why video? It’s synergistically awesome for your website, your online presence, and your practice on multiple levels. If you aren’t currently making practice videos, it’s something you need to be doing this year. Here are some great reasons why: Google loves video People love to watch…

AAOMC Referral Building

By Esty Dresdner | September 13, 2019

Get Your Guide to Referral Building Your website content matters. If you want to grow your practice, effective and engaging website content including video on the benefits of scleral lenses or ortho-k is an important step. This approach allows you to show up over a wide geographical radius as an answer to people’s searches when…

Beyond the Comprehensive Exam: Practice of the Month

By Esty Dresdner | September 10, 2019

Beyond the Comprehensive: Practice of the Month! Scroll Below to Watch the Video It’s no secret. We’ve been basically hitting you over the head with this message these past few weeks: Meaningful Content Matters. We covered pediatric eye exams, emergency eye care, diabetes, and even threw in some scleral lenses for good measure.  The gist?…

Beyond the Comprehensive Exam: The Scleral Approach

By Zvi Pardes | September 5, 2019

Scroll Below to Watch the Video In this video series, Beyond the Comprehensive Exam, we previously discussed eye emergencies, pediatric eye care and diabetic exams. Now, let’s dive into a much broader and developed content strategy. The example is scleral lenses, but this approach can be taken for any optometric service you offer to rank…

Beyond the Comprehensive Exam: Diabetic Eye Care

By Esty Dresdner | August 29, 2019

Scroll Below to Watch the Video In this video series, Beyond the Comprehensive Exam, we previously discussed eye emergencies and pediatric eye care . Now, we’re diving into another important growth direction you can take with the right content: Diabetic Eye Care. It’s time to get yourself established as a diabetic eye care expert and…

NORA Facebook Tips

By Esty Dresdner | August 22, 2019

Tips for Facebook Success for Your Practice Volume 1 Issue 9 September 9, 2019 Tip #1: Be Spontaneous, In-the-Moment, and Fun Do your eyes glaze over and skip polished and sales-y marketing posts? Of course, they do! And your community of potential patients is no different. Keep your content fun and organic. Fun moments in…

Beyond the Comprehensive Exam: Pediatric Page

By Esty Dresdner | August 22, 2019

If you offer pediatric eye exams, then you need to let the online realm know about it! Why? Because it’s an easy win to reach a broader patient base and beat out the competition. And it’s a good bet in terms of revenue from routine eye exams and optical sales, and especially if you offer…

Beyond the Comprehensive Exam: Eye Emergencies

By Zvi Pardes | August 20, 2019

Build Your Practice Revenue with Eye Emergency Content Scroll Down to Watch the Video! It’s true. Emergency eye care accounts for a large volume of searches by potential patients, yet most practices have next to no content about it on their website. So, let’s dive into a content strategy that’s bound to drive more new…