Marketing & growing your specialty optometry practice
Free resources to reach new patients & grow referrals

Optometric Specialty Marketing Facebook Live Event—Originally aired July 8th, 6:30 PM ET
PLUS additional video resources
Watch Facebook Live webinar recording, presented by Neuro Optometric Rehabilitation Association (NORA) and EyeCarePro—an interactive introduction to the essentials of growing and marketing a successful neuro-optometric or vision therapy practice—or any optometric specialty for that matter!
Topics discussed include:
- A digital marketing approach to specialty practice growth
- Expanding your content to reach more patients, more often
- How to talk to MDs, OTs, and PTs, and ODs Alike: Building a successful referral network
Fill out the form to view the recording plus lots of other optometric specialty marketing resources!
This live event was presented by Charles Shidlofsky, OD, FCOVD, Secretary/, Treasurer, NORA and Zvi Pardes, of EyeCarePro.
Take me to the recording and resource page, please!
Presented By
Charles Shidlofsky, OD, FCOVD, Secretary/, Treasurer, NORA
Dr. Charles Shidlofsky, is the clinical director at Neuro-Vision Associates of North Texas, a specialty eye care clinic that serves both children and adults who have neurological vision processing problems. He is a frequent lecturer on a number of subjects, including vision testing and rehabilitation following a Traumatic Brain Injury/Acquired Brain Injury, Sports Vision, Developmental Vision, specialty contact lenses, myopia management, and medical/allied medical co-management.


Zvi Pardes, Head of Content Marketing, EyeCarePro
An avid enthusiast for all things VT/Neuro, Zvi oversees content marketing at EyeCarePro, a digital marketing agency working exclusively in eye care. Zvi played an instrumental role in developing digital resources and services for practitioners seeking focused marketing solutions for vision therapy and neuro-optometry.
