Target Higher Revenue Specialty Patients
ODSpecialty Plan
It’s hard enough servicing specialty patients…why is marketing to them so difficult? Because booking OrthoK patients requires a different strategy than booking general eye exams (don’t even get us started on Vision Therapy). ODSpecialty can help, giving your practice a modern website and specialized digital strategies to connect you with high-revenue specialty patients.
Practices with specialty focuses like:
• Medical Focused Practices
• Sports Vision Focused
• Vision Therapy/Neuro-Optometric Rehabilitation
• OrthoK/Myopia Control
• Scleral Lenses and Custom Contacts
• Dry Eye
If you’re trying to grow your base of high-revenue specialty patients, ODSpecialty is the plan for you!
ODSpecialty Core Strengths
Grow your specialty services with expertly crafted and trackable digital marketing strategies designed with your practice goals in mind!
SEO for Medical Specialties
Are you marketing to every specialty patient you service when they’re searching Google for help? Each requires a different strategy, and your dedicated Digital Marketing Strategist knows the best ways to book them all.
Specialty Content
Does your plan keep patients coming back? Get high-performing regular blogs, fully-integrated social media and optometry marketing campaigns tailored to educate and book higher-revenue specialty patients.
Specialty Marketing Expert
Need your agency to understand optometry? Our eye care marketing experts have extensive experience marketing your specific specialty services and are familiar with all the technology and equipment you use.
5-Star Reviews from Optometrists Just like You!!
Says Dr. Christopher Daldine | IlluminEyes Vision Care
Dr. Michelle McKenzie | Bolton Optometry Clinic
Optometry Marketing Powered By Industry-Leading Technology
The GetSetPro Marketing Platform is here to give you full access to your site and marketing when you most need it.
Our ODSpecialty plan comes with access to EyeCarePro’s GetSetPro expert optometry marketing platform—A dashboard of tools to help expedite editing your website, posting to social and emailing your patients. Then track your progress with real-time analytics right in the platform. Control all of your marketing services from one convenient place!
Everything Included in Your ODSpecialty Plan
In most urban areas, no one will travel all that far for a regular eye exam. But for specialty services, you can cast a wider net to capture a broader audience.
Become THE Specialty Practice of Choice in Your Area
- A specialty-focused mobile-first optometry website
- High level content pages showcasing your medical specialties
- Specialty optimized video content
- Specialty-focused Google Business Profile posts
- Advanced SEO support designed to help you rank for medical specialties
- Specialty themed social media campaigns, including Facebook and Instagram
- Specialty themed email campaigns
- Landing pages for specialty social posts and email campaigns (through GSP)
- Reputation management: Google review capture and directory listing optimization
- Data on page views, social engagement and phone calls to track your practice's progress
- A dedicated marketing expert with experience marketing your eye care specialty
* Effective March 1st 2023
Trusted and Used by these Leading Industry Partners
Get Free Optometry Marketing Resources Right in Your Inbox—Subscribe Today!
Looking for advice, free marketing materials or just want to stay on top of the ins and outs of optometric digital marketing? Keep up to date on the latest optometry marketing trends with our weekly blog!
