Make 2020 the Year of Perfect Marketing Acuity
When planning how you hope to grow your optometry clinic in 2020, there is one thing to keep in mind:
Change is constant, whether you’re an active participant in it or not.
What’s more, as the saying goes, doing the same thing over and over while expecting different results is insanity!
As 2019 draws to a close, it’s time to get into the mindset of planning your growth for 2020.
All lame puns about 20/20 aside, this is the time to really look at how you want your practice to grow in a rapidly changing environment. Whether you’re a small operation or part of a large group, there is no denying just how much is changing.
Consolidation is becoming the norm at all levels of the optical and optometric market. The presence of domineering online vendors and big-box retailers can’t be denied... Basically, everywhere you look the landscape of optometry is in flux.
So...how are you going to get ahead?
What's Your Marketing Acumen?
Take this short assessment to get started.
Website
Do you have an optometry website?
Does your website have an online scheduler
Is your schedule a real-time scheduler?
Do you have unique pictures of your practice and staff on your homepage?
SEO
Do you track your Google search rankings for terms such as “eye doctor near me” or “eye doctor in my neighborhood”?
How often do you post written content like blogs or pages to your website?
How optimized is your GoogleMyBusiness listing?
Branding
Does your practice have a well-articulated brand?
Reviews
What is the average review rating of your practice on Google?
How often do you or your staff ask for Google reviews? (whether using GetSetPro, a Patient Communication Tool, or making a verbal request)
On average, how many Google reviews do you get a month?
How often do you respond to Google reviews?
Video
How often do you shoot practice videos for use on your website, YouTube, and/or social media?
