Should I Be Focusing on My Insurance Page?


You bet! Across the 1700 plus optometry websites we manage, the insurance page usually ranks as one of the top three pages viewed on the website. Before looking at any other pages, there is a significant volume of visitors that want to know exactly what insurances you accept before any other consideration.

And they’re paying attention too. Visitors spend an average of 1.6 minutes on your insurance page. This is a lot for any page which is neither the homepage nor a specialty mini-site, especially given how simple the page usually is. A well-crafted page will also direct patients to reach out to figure out their options even if they don’t see exactly what they are looking for, e.g. CareCredit, budget frames, etc.

Not listing your insurances removes you from consideration and many potential patients will look elsewhere.

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How Can I Get the Most Out Of My Insurance Page?


Content! Given what we said above about the visits your insurance page is getting, it’s a safe bet that people search for an eye doctor who carries their insurer right on Google. Sure, people also search through their provider's website, but there is no reason not to try and be front and center on a local search on Google too.

As always, content counts for a lot when it comes to search rankings. Make sure that you have a bit to say about the top insurers in your area such as VSP, one of the largest vision plans in the US. Throw in some local terms for that crucial keyword density the Google algorithm likes to see. E.g. “Seashore Optical is proud to accept VSP insurance to patients in the [city] area”.


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Did You Know?

At EyeCarePro, we make sure that your insurance page is working for you effectively. Our Team is a wizard when it comes to strategizing how to maximize the value of each and every page on your website. If you’ve got questions about your insurance page, homepage, or any other page you can think of, schedule a call via the form.

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Marketing Makes All the Difference.

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