Top 5 Tips For Improving Your Doctor Bios

Pop quiz! Of all the pages on your website, besides your homepage, which is statistically the highest viewed? Time’s up! Would you believe it’s the Doctors Bio page? It’s true! This is why it’s absolutely essential that this page is in tip-top shape!

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Your Bio is More Than Your CV

Too many doctors these days think that their Doctor Bio is just a space to list their qualifications. Far from it! Your Doctor Bio is your greatest opportunity to stick out from the crowd and bond with your patients. Grab that opportunity by creating truly engaging bios, using our Top 5 Tips For Improving Doctor Bios!

Tip 1: Doctor Photos Are Absolutely Essential

First things first, every single doctor needs to have a picture to accompany their bio. This sounds simple, but one would be surprised at how often this gets overlooked! According to research done by the medical network Doximity, doctor bios that include a photo are at least double as likely to be viewed! That means that if your bios don’t have pictures of you, you’re already losing a full half of potential views!

Dr, Seewell Bio

Download our FREE Doctor's bio template and update your bio today!

INSIDER TIP:

  • Make sure that your photo is good quality, and isn’t blurry or pixelated when posted on the site. This is often overlooked, and can reflect poorly on your professionalism and that of your optometry practice. If possible, professional headshots are the best option, since they will use higher quality equipment and provide sharp, professional images for your site.
  • Try using interesting backgrounds from outside and around the office. Including some greenery or interesting in-office equipment in the background can produce pictures that are more engaging for potential patients than a plain white background.

Tip 2: Don’t Just Stick To Business. You’re More Than an Eye Doctor!

For many patients looking for an eye doctor, it’s not going to be your Doctor of Optometry Degree and years of residency training that brings them into your office. It’s going to be the personal touches. Are you good with kids? Maybe you have a few of your own? Have you done any volunteer work in your community? Are you involved in your local church or other religious or community organization? Do you have a pet? All of these kinds of questions may very well be the little details that help you and your practice stick out in the minds of your patients. 

Every optometrist has their Doctor of Optometry. That doesn’t make one optometrist different from the other. But not every optometrist volunteers weekly to teach Sunday School, roots for the Yankees religiously, and has a cute pomeranian named pookie! For those patients who care about Church, baseball and cute puppies in their personal lives, guess which optometrist they’ll be choosing!

Doctor with her Dog

Tip 3: Ask Interesting Questions, Get Interesting Answers

Another way to get your doctor bios to stand out is to ask old questions in a new way! Don’t just answer questions like, “why did you become an eye doctor,” but instead ask something like, “tell me about the moment you decided to become an eye doctor.” Instead of asking, “what’s your favorite part about being an optometrist,”  ask, “tell me about one of the most interesting or meaningful patient stories you’ve experienced.” You get the idea!

People are storytelling creatures, and see themselves in others’ experiences well told. You’ll stick out in more peoples’ minds by telling your practice’s personal stories, instead of sticking to the traditional, dry questions and answers that everyone else is doing! 

Tip 4: Include Reviews and Patient Ratings

Potential patients can look all day at what doctors say about themselves, but it’s what other patients like them say that really helps people get a genuine feel for who you are, and if they’d like to trust you with their eyes. 

Including real patient feedback and reviews is a great way to show visitors to your bio page that you’re not just full of hot air, and that there are real people out there with positive experiences to relate about you and your practice. Be sure to include the text of the testimonial (in full, if it’s not too long), any star or other rating system that comes with it, and the name of the person giving the testimonial. The rating system gives a fast, easily digestible visual of exactly how great your practice is. And the written testimonial, with name, gives the more curious among prospective patients a bit more to chew on, and a bit more detail to help your practice stick out.

Reviews

Tip 5: Invest The Time to Create Well Made Bio Videos

If a picture says 1,000 words, then a video says even that much more! Over the course of last year a whopping 96%(!) of consumers significantly increased their viewing of video content. This year, your average patient will spend up to 100 minutes per day watching online videos, and a full ⅓ of ALL their online activity will be engagement with video content! What that means for you is that if you or someone you know has the skills to put together an engaging, professional looking video for your doctor bio page, you’ll be able to capture potential patients in a way that has their eyes firmly focused on you! Looking for a great example of a video bio? Check out this video from Dr. Kelli McCartney of Summerville Pediatric Eyecare.

At EyeCarePro we’ve helped thousands of eye doctors build and optimize beautiful optometry websites, including doctor bio pages that look highly professional and engaging. If you’d like help with this or anything else for your eye care marketing, take a look at our Optometry Growth Plans, or contact us at 866-886-4442 today!

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