Unique DIY Tips For More Organic Web Traffic
Paid methods of getting web traffic like Facebook Ads and Google Ads work wonders, but they can also get expensive over time. If your practice is craving a new way to get patients to your site without breaking the bank, you’re in luck. Organic clickthroughs are still the dominant source of web traffic, and we know just how to get them.
Your Website: The Only Place Where Traffic Jams are a Good Thing
You’ve probably heard from just about everyone (us included) that higher search rankings are the key to growing your practice. That’s because the top spots on a google search results page pull in far more traffic to your site than the rankings further down the page. The more visitors your site has, the more people will see your content. The more people that see your content, the more they will book appointments with you. Before you know it, your waiting rooms are full of people who found you online via a simple search for local eye doctors.
Thanks to Google, anyone can become a cyberspace superstar if they know what they’re doing. In fact, there are plenty of things your practice can do by itself that will have your website packed with more traffic than a California freeway during evening rush hour.
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#1 Promoting Content: Share the Love
One of the easiest free methods to get exposure for your practice brand is through social media. But maybe not in the way you expect. Bear with us for a moment, because this is going to sound absolutely insane: One of the best ways to get more clicks on your content, is to promote content that isn’t yours.
Here’s how it works. A fast way to grow your audience is to rub elbows with other people in your digital community with an existing audience that has similar interests to yours. Of course, you can’t just ask them to hand over their audience. You have to build up some good will. Sharing a post from them once or twice a week puts you on their radar. Offer an insightful comment on some of their content here and there and boom, you just made a new digital friend.
One of Us!
Engaging with their community shows you’re interested in the issues their audience cares about. Soon you’ll be a regular on their feeds, and some of their audience might get interested in what you have to offer. Even more likely, the business you’ve been boosting could begin to reciprocate by sharing your posts too! It’s not uncommon for local businesses to form mutually beneficial cyber partnerships in a world where visibility means everything. But even if that doesn’t happen, all you’ve done is share helpful resources with your patients. You’ve lost nothing, but gained a whole lot of good will.
But Whose Content Should I Promote? Choose Your Friends Wisely!
Hold on! Before you start sharing and retweeting, you need to put some thought into whose content will appear on your page. Ideally, you want to target another business that is industry adjacent to yours – like an ophthalmologist who specializes in a type of surgery your patients need, but you can’t provide. This ensures you don’t accidentally promote a direct competitor. You certainly wouldn’t want that! Not only does sharing outside posts draw in larger audiences to your existing content, it also diversifies the type of content you put out to keep things fresh.
#2 Page Speed: Floor It, Google!
Usually, the rules of the road call for obeying speed limits. But on the internet superhighway, if you aren’t trying to break the sound barrier, you’re getting left in the dust. Starting in December of 2020, Google made some major changes to its core search algorithm. This one was a doozy. Google has begun to rank your pages based on how fast they load using something called Core Web Vitals. Whether you know it or not, your website has been entered in a race where the fastest page speeds win. The grand prize for first place is more web traffic than you know what to do with.
You’re going to want to get familiar with this site here. It’s a tool from Google that allows you to gauge your page speed. Take a look at the report to see what’s slowing you down.
Bringing Your Pages Up to Speed
Google has a lot of great tips for tackling problems with your page speed. However, it might be helpful to go over some of the more common solutions.
Images are a big problem. A very simple way to deal with them is compression. Compression won’t drop the image quality by a whole lot, and can significantly reduce the size of data required to generate the image. You can do this by using online tools that compress images before you upload them. Another option to consider is to “Lazy Load” your images. This technique involves telling your webpage to only fully load images as a user scrolls down the page, rather than having all images load in at once.
You’ll also want to deal with pesky third-party apps that are weighing your page down. If you’re using programs like Sumo, you might need to take another look. A lot of apps and plugins will provide instructions on how to optimize for better SEO, but some might not. If an app is doing poorly and there isn’t a fix, it might be time to search for alternatives. EyeCarePro offers many plugins that are already optimized and far more efficient than what most people use. For example, there’s our GetSetSchedule app that helps you grow and manage your appointment calendar.
#3 Your Friendly Neighborhood Eye Doctor
Are you sharing the road with other eye care practices in your area? If your local search lanes are starting to get a bit congested, it might be time to create some detours straight to the top. A great way to grow your web traffic is to make a name for yourself in your local community. There are lots of ways to do this. You can partner with local schools or libraries to educate students and parents about eye health. If you see a used eyeglasses donation drive going on, donate a few pairs and make sure everybody knows about it. Or better yet, start a used eyeglasses drive yourself. You can even hold a Patient Appreciation Day event.
This method might take a lot more time and resources, but it’s well worth the effort. Your practice will become an integral part of the local scene. That’s the kind of exposure that no amount of competitive advertising will ever be able to take away. Aside from the obvious perk of more recommendations, there are other benefits that directly impact your online presence.
Backlinks From Your Own Backyard: Become A Local Legend
Since its inception in 1998, Google has considered outside links to your site important for search rankings. However, building an impressive backlink profile is much harder than it was during the wild west days of the internet’s infancy. The authority of the site linking to your site matters.
So it’s no surprise that backlinks from local news sources carry a ton of weight. Local weeklies are always hunting for a story, and they love to feature local businesses. Just check out this awesome article the Bryan Times wrote about one of our clients.
As a bonus, most people receive, and read, the print editions of these papers to keep up with the goings on in their neck of the woods. So, if you’re doing everything in your power to make your community a better place, call a tabloid up and invite them to come see you in action. If a paper writes a story about your practice, it’s quite easy to ask them for a backlink when they go to post it online. This kind of exposure can send your web traffic to new heights, and it makes for a great addition to your website’s “About” section too.
Call in the Cavalry!
The above strategies are excellent for increasing your web traffic, but they’re also time consuming. If you’re finding you just don’t have the bandwidth to devote to boosting your website, that’s okay! That’s why we’re here. We have years of experience creating, hosting and optimizing websites to get the maximum amount of clicks out of your patients. Our dedicated social team will take the time to grow your audience so you can give your all to running your practice. We’ll even help you plan, organize and advertise community events. If that isn’t enough, our Pay Per Click advertising experts will come up with a plan to shoot your search rank to the top in no time.
Call us at 201.591.4350 and let's get your page the views it deserves today.
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Whether you’re a single doctor generalist or a multi-location specialist, digital marketing is the single most effective means to grow your practice, with the biggest ROI bar none. And regardless of where you are on your growth journey or aspirations, we have the right marketing plan and strategy for you. We use the latest technologies, strategies, and techniques to make your practice front and center on the patient searches that matter to you.