Imagine turning every potential Google search into a booked appointment for your practice. Without Google Reserve, you could be missing out on a significant percentage of new patients.
Every time a prospective patient searches for an eye doctor in their area, they get a list of local results. Most of these results do not offer the convenience of booking directly from the search results page — this is a golden opportunity for your practice. Here’s how:
If you don’t have Google Reserve active, a prospective (or current) patient will need to click into, and navigate to your website to book their appointment.
With Google Reserve, on the other hand, your practice has the option to stand out with a "Book Online" button placed directly on your Google Business Profile (GBP). This eliminates drop-off, making appointment scheduling effortless and increasing your chances of securing new patients.
Enquire about Google Reserve
The Impact of Google Reserve on Your Practice
Increased Bookings: Studies show that implementing Google Reserve can lead to a 20-30% increase in appointments, with 70% of these being first-time patients. Imagine the growth potential for your practice! ¹
Higher Revenue: Practices utilizing Google Reserve report an average incremental revenue of over $15,000 per practice within just 60 days of implementation. ²
Improved Patient Experience: With fewer steps in the booking process, patients are more likely to complete an appointment, leading to higher conversion rates and better patient retention.
Not to mention, 72% of patients report that a provider’s online reputation factors heavily into their decision to choose one practice over the others. ³ Putting a convenient option to book within a few centimeters of your reviews and star rating just makes sense!
Does Google Reserve Improve Local Search Rankings?
While Google Reserve itself isn’t a direct ranking factor, having an optimized Google Business Profile (GBP) with active booking capabilities enhances prominence, which is a key factor in local search rankings.
Google prioritizes:
- Relevance: How well your practice matches what users are searching for.
- Proximity: The physical distance between your practice and the searcher.
- Prominence: Your online reputation, patient reviews, and engagement.
By integrating Google Reserve, you’re not only making bookings easier but also enhancing your visibility in local search results, bringing in more patients from Google Maps and Search.
How it Works:
Once you have the Google Reserve integration set up with EyeCarePro, you’ll see the results almost immediately.
- Patients search for eye care services in your area on Google Maps or your Google Business Profile.
- Your profile, and your convenient "Book Now" button, is right there on the results page for immediate scheduling.
- They book their appointment right then and there — no need for phone calls or extra clicks to your website.
Why Choose Google Reserve and EyeCarePro?
- Reach More Patients: Connect with the 90% of potential patients who search for practices like yours — but never actually make it to your website.
- On-the-go Bookings: Your patients can book appointments directly from Google Search and Maps, giving them a faster, easier experience with your practice.
- Improve Your Local Visibility: Stay front and center in local searches, converting more searches into actual appointments.
- Hassle-Free Integration: As a certified Google Partner, EyeCarePro handles the entire setup, ensuring that you can start booking patients effortlessly.
Start Booking More Patients Today
Access to Google Reserve is limited, but EyeCarePro makes it easy for optometry practices to leverage this powerful tool. Don’t miss out on new patients. Contact us today and discover how Google Reserve can enhance your patient acquisition and practice management.
References:
- https://powerpractice.com/power-hour/marketing-technology/
- https://www.henryscheinone.com/products/practice-growth-suite/
- https://www.techtarget.com/patientengagement/news/366584933/72-of-Patients-View-Online-Reviews-When-Selecting-a-New-Provider#:~:text=Positive%20online%20reviews%20will%20attract,or%20more%20reviews%20as%20trustworthy.