Facebook Tip #5: Engage, Engage, Engage
Hopefully, you’ve begun making the effort to post the kind of content that performs on Facebook. You’re tagging staff and patients, and making powerful use of video.
Now it’s time to conquer Facebook and build followers. And you do this by making it as easy as possible for those who have interacted with your posts to learn more about you and follow your page.
How do you do that? Full disclosure: this probably counts as several tips, but who’s counting anyway?
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Don’t assume people will take the time to go to your practice FB page and get your contact details. Provide contact info right on your post, especially video or anything you are boosting.
At a minimum, this means your phone number, and/or a link to your website.
Pro Tip: Use bit.ly to create a shortened url link that’s trackable. That way, you can see exactly how many visits to your website the post has generated.
This sports vision specialty practice posted about court vision with a personalized bit.ly link. Data is Everything!
If your post is generating engagement, don’t relax! Make sure you’re always inviting people who have liked or shared your posts. Ask your friends if you can invite them, too. Not only does this grow your own followers—always a good thing!—it also shows up on their friends’ feeds and stands as a tacit recommendation of your practice! Have your friends invite their friends too, and ask your staff to do the same.
Invite all the folks who’ve recently engaged with your content to like your practice page. It’s a great way to leverage past success for greater results.
We hope you’ve enjoyed these Facebook tips we’ve been showcasing. With diligence and a bit of creative thinking, there is no reason that your Facebook page won’t work for your practice.
To get you started, here are some free seasonal campaigns you can use. They're ready to go – All you have to do is post!
Interested in having someone else help you out with the thinking and planning? Talk to Evan, our in-house Facebook and optometry marketing expert. Evan’s been known to drastically improve lots of practices. Don’t believe us? Just check out the EyeCarePro Google reviews!
...While you're at it, check out the Facebook Practice of the Month, too!
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