Home  |  The Power to Build Your Practice

Tips for Facebook Success for Your Practice
#3 and #4


Tip #3: Video for the Win!

We’ve had lots to say on the power of video! After all, who doesn’t like video? Take that and run with it on Facebook to grow your practice. With the right topics, and of course the right tagging habits, you’ll be able to reach a wide audience using precisely the topics you want to focus on.

Video topics can include:

  • Medical specialties or topics
  • Patient testimonials
  • Patient success stories
  • Addressing popular questions or myths
  • Staff or patients reviewing or trying on glasses or contacts

The most powerful tool for video in Facebook is Live Videos. It makes an alert on other pages that a live video is happening and it has the best potential for building views.

Let's Talk about Crafting MY Facebook Strategy

See What They're Saying About Us!

Review 1
Screen Shot 2019-03-25 at 23.08.26

Here's a Great Example:

Using nothing more than a cellphone and tripod, this practice made a pretty successful Facebook Live video. It managed to give the doctor and his personality more exposure while publicizing an issue near and dear to the doctor’s heart—MGD and Dry Eye treatment. You can’t see it in the screenshot but there were lots of comments generated by this Live broadcast.

Tip #4: Delegate and Mix-it-Up

Of course, you’re busy! It’s hard to constantly be coming up with the kind of content that works on Facebook...So make it a group effort. We suggest designating someone on a rotating basis to be responsible for regular posting. Make sure to engage as many staff as possible so you get lots of different ideas and perspectives: doctors, opticians, receptionists, you name it! The goal is to make 2-3 posts/week with a local flavor. The person posting or coming up with content would be responsible for taking good photos, videos, and coming up with the text that can be the basis for each post. Topics

When creating posts, be sure to mix it up between practice photos, eyewear, eye health, and anything that is locally relevant. Just don’t forget to get patient consent before splashing their pic across the web. 

In this wildly successful post, the practice made use of a willing staff member to feature the latest designer frames. The post was brilliantly structured to prompt responses, which gets picked up on people’s feeds. Note the use of tagging the staff member, as well as relevant #hashtags for maximum exposure.

Screen Shot 2019-03-24 at 22.08.53

So far, we’ve covered the kinds posts you want to be crafting, tagging, and now video and delegation. What’s missing? Tip 5... how to conquer Facebook and build followers!

Want to talk over what works in more detail? Talk to one of our in-house Facebook and optometry marketing experts. Don’t worry, we don't bite, not even a little bit!


Check Out Facebook Tip #5 Here!

eyecarepro logo with markeing professional headshots

Did You Know?

At EyeCarePro, we make SEO optimized and beautifully designed websites on a daily basis. Interested in learning more? Fill out the form and schedule a call with us.

Or Call Today 201-591-4350

Marketing Makes All the Difference.

Site - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.

Essentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.

Capture - Advanced marketing for any practice, Capture takes things up a notch by combining advanced content with beauty, branding, and SEO. Capture builds your practice into a recognizable brand to be reckoned with.

Specialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.

Metro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.

Google Ads PPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.