Tips for Facebook Success for Your Practice
#3 and #4
Tip #3: Video for the Win!
We’ve had lots to say on the power of video! After all, who doesn’t like video? Take that and run with it on Facebook to grow your practice. With the right topics, and of course the right tagging habits, you’ll be able to reach a wide audience using precisely the topics you want to focus on.
Video topics can include:
- Medical specialties or topics
- Patient testimonials
- Patient success stories
- Addressing popular questions or myths
- Staff or patients reviewing or trying on glasses or contacts
The most powerful tool for video in Facebook is Live Videos. It makes an alert on other pages that a live video is happening and it has the best potential for building views.
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Here's a Great Example:
Using nothing more than a cellphone and tripod, this practice made a pretty successful Facebook Live video. It managed to give the doctor and his personality more exposure while publicizing an issue near and dear to the doctor’s heart—MGD and Dry Eye treatment. You can’t see it in the screenshot but there were lots of comments generated by this Live broadcast.
Tip #4: Delegate and Mix-it-Up
Of course, you’re busy! It’s hard to constantly be coming up with the kind of content that works on Facebook...So make it a group effort. We suggest designating someone on a rotating basis to be responsible for regular posting. Make sure to engage as many staff as possible so you get lots of different ideas and perspectives: doctors, opticians, receptionists, you name it! The goal is to make 2-3 posts/week with a local flavor. The person posting or coming up with content would be responsible for taking good photos, videos, and coming up with the text that can be the basis for each post. Topics
When creating posts, be sure to mix it up between practice photos, eyewear, eye health, and anything that is locally relevant. Just don’t forget to get patient consent before splashing their pic across the web.
In this wildly successful post, the practice made use of a willing staff member to feature the latest designer frames. The post was brilliantly structured to prompt responses, which gets picked up on people’s feeds. Note the use of tagging the staff member, as well as relevant #hashtags for maximum exposure.
So far, we’ve covered the kinds posts you want to be crafting, tagging, and now video and delegation. What’s missing? Tip 5... how to conquer Facebook and build followers!
Want to talk over what works in more detail? Talk to one of our in-house Facebook and optometry marketing experts. Don’t worry, we don't bite, not even a little bit!
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