Tips for Facebook Success for Your Practice
Keeping your posts real—organic and spontaneous—will take you far. Now, let’s take a quick peek at how tagging and sharing increase your brand awareness and puts your practice in the back of more minds!
Online Networking. Tagging is your Friend.
Everyone is on Facebook, so use that to your advantage and connect with your community to help promote your office through tagging. Posting that picture of a patient with great new frames we just mentioned? Tag them. Celebrating a staff member milestone or achievement? Snap a picture and tag them! By sharing your posts to other people’s timelines, your post suddenly breaks through the limits of your own practice page. By tagging, your post could very well be seen by all friends of those tagged—and even friends of friends!
Pro Tip: Ask patients to post selfies of their new glasses while tagging the practice and make sure to make the post public. The idea is to use your patients to market for you.
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Some Examples For You
This practice took some great, spur-of-the-moment shots of two staff members to celebrate their coursework. Note how they tagged the two employees, meaning their friends, and friends of friends, have a decent chance of seeing this post and learning more about the practice!
Tagging easily links your post to other timelines. It’s an easy way to exponentially increase your exposure to other businesses, organizations, as well as individuals and their friends (and even friends of friends!).
Did You Know?
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