Tips for Facebook Success for Your Practice
#1 Be Spontaneous, In-the-Moment, and Fun
Do your eyes glaze over and skip polished and sales-y marketing posts? Of course, they do! And your community of potential patients is no different. Keep your content fun and organic. Fun moments in the practice...staff milestones (eg. birthdays)… a dog wearing glasses...a patient trying on a great pair of frames—these are the kinds of content that get liked and shared. Post fun pictures or videos of the doctors or staff and @ back to their profiles (@Drjones) on the website so you can reach their circles of friends too.
In this example from Dolman Eyecare Centre, they capture the fun of the moment in office and throw in some goofy eye-related hashtag too! It’s more than just a moment, it’s their brand captured in an organic photo with minimal effort.
Let's Talk about Crafting MY Facebook Strategy
Here are a few more examples to get the creative juices flowing!
Watch our in-depth webinar:
Social Media & Your Practice
Learn about social media as a branding tool, revenue generation online, sponsoring / boosting posts or content and video / imagery, plus strategizing for your success.
Want more great tips and strategies for a great Facebook presence? Book a call with Lorren, and she'll get you where you want to go! #PracticeGrowth
Until then, here's some fantastic campaign content on us to get you started!
And don't forget to check out Facebook Tip #2: Online Networking and Tagging.
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