Tips for Facebook Success for Your Practice
#1 Be Spontaneous, In-the-Moment, and Fun
Do your eyes glaze over and skip polished and sales-y marketing posts? Of course, they do! And your community of potential patients is no different. Keep your content fun and organic. Fun moments in the practice...staff milestones (eg. birthdays)… a dog wearing glasses...a patient trying on a great pair of frames—these are the kinds of content that get liked and shared. Post fun pictures or videos of the doctors or staff and @ back to their profiles (@Drjones) on the website so you can reach their circles of friends too.
In this example from Dolman Eyecare Centre, they capture the fun of the moment in office and throw in some goofy eye-related hashtag too! It’s more than just a moment, it’s their brand captured in an organic photo with minimal effort.
Let's Talk about Crafting MY Facebook Strategy
Here are a few more examples to get the creative juices flowing!
Watch our in-depth webinar:
Social Media & Your Practice
Learn about social media as a branding tool, revenue generation online, sponsoring / boosting posts or content and video / imagery, plus strategizing for your success.
Want more great tips and strategies for a great Facebook presence? Book a call with Lorren, and she'll get you where you want to go! #PracticeGrowth
Until then, here's some fantastic campaign content on us to get you started!
And don't forget to check out Facebook Tip #2: Online Networking and Tagging.
Did You Know?
At EyeCarePro, we make SEO optimized and beautifully designed websites on a daily basis. Interested in learning more? Fill out the form and schedule a call with us.
Marketing Makes All the Difference.
Site - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
Essentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
Capture - Advanced marketing for any practice, Capture takes things up a notch by combining advanced content with beauty, branding, and SEO. Capture builds your practice into a recognizable brand to be reckoned with.
Specialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
Metro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
Google Ads PPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.