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Review of Optometric Business (ROB) and EyeCarePro presented a fabulous and exciting webinar. We reviewed some of the essential tools and strategies you need to build up your online presence, attract more website visitors, and book more new patient appointments.

Webinar Aired: June 26th, 12:30 to 1:30 EDT

Topics included:


Google reviews are powerfully persuasive. Learn how to generate more 5-star reviews and get ahead of the pack.

Strategic Content

Learn how you can strategically use website content to dominate search results and engage website visitors.


Video is easy to make and a powerful tool to attract and engage potential new patients.

Watch the Webinar Recording!

Hosted By Roger Mummert

Roger Head Shot 9.17

Roger is the content director for Review of Optometric Business, Jobson Optical Group. He brings more than 30 years experience in the optical field, having worked on Vision Monday, 20/20, Optometry Today and produced numerous Jobson optical industry reports. In addition, he has spoken and written on a host of optical topics and produced numerous videos and podcasts on the business aspects of optometric practice.


Evan Engel is a natural innovator with a degree in Business Administration and Marketing. He has worked in a number of innovative roles in community engagement, business development and marketing. Today, Evan serves as VP of Sales & Marketing at EyeCarePro, he brings a wealth of experience and has become a seasoned optometry marketer.

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<br>a seasoned optometry marketer specializing in marketing advanced optometric medical services.
Dr. Harell

Dr. Monte Harrel is the CEO and founder of Harrel Eyecare Centers. Dr. Harrel also lectures for optometric educational events around the country on topics including vision development, front surface ocular disease, and practice management. He has used these exact above strategies to triple his new patient appointments generated and attract a large volume of high-revenue patients.


Marketing Makes All the Difference.

Site - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.

Essentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.

Capture - Advanced marketing for any practice, Capture takes things up a notch by combining advanced content with beauty, branding, and SEO. Capture builds your practice into a recognizable brand to be reckoned with.

Specialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.

Metro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.

Google Ads PPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.