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The Art of the Trunk Show
EyeCarePro and Jobson's ROB, hosted an insightful webinar with a special guest from ClearVision Optical.
Webinar aired December 17
Topics covered included:
- Choosing your vendor
- Planning with your rep
- Creative approaches to planning and promoting your trunk show
- Building off one trunk show for another
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The Art of the Trunk Show
Hosted By Roger Mummert
Roger is the content director for Review of Optometric Business, Jobson Optical Group. He brings more than 30 years experience in the optical field, having worked on Vision Monday, 20/20, Optometry Today and produced numerous Jobson optical industry reports. In addition, he has spoken and written on a host of optical topics and produced numerous videos and podcasts on the business aspects of optometric practice.
Zvi Pardes, Head of Content Marketing, EyeCarePro
Zvi Pardes is an optometry marketing expert and Head of Content at EyeCarePro. Zvi's driving mission is to give practices the tools and strategies they need to achieve their growth goals and continuously scale-up. When not crafting content or working with practices, Zvi likes to garden, read, and spend time with his family.
Chris Verolla, ClearVision Optical
Chris Verolla is the Sales & Marketing Events Associate for ClearVision Optical, an eyewear distributor headquartered in Hauppauge, New York. In his role, Chris coordinates ClearVision’s presence at industry trade shows, regional events and trunk shows hosted at independent eyecare offices across the United States. From initial planning and management through day-of operations, Chris oversees all facets of events planning for ClearVision in his position today.
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