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WEBINAR • WEBINAR • WEBINAR • WEBINAR • WEBINAR • WEBINAR
Review of Optometric Business (ROB) and EyeCarePro presented a fabulous webinar. We covered everything you need to know about
Using social media to build up your online presence, attract more website visitors, and book more new patient appointments.
Webinar Aired September 12th
Topics included:
- Social media as a branding tool
- Revenue generation
- Should I be sponsoring/boosting posts or content?
- Video and imagery
- Strategizing for success
Watch the Webinar Recording!
Hosted By Roger Mummert
Roger is the content director for Review of Optometric Business, Jobson Optical Group. He brings more than 30 years experience in the optical field, having worked on Vision Monday, 20/20, Optometry Today and produced numerous Jobson optical industry reports. In addition, he has spoken and written on a host of optical topics and produced numerous videos and podcasts on the business aspects of optometric practice.
Presenters
Evan Engel, VP of Sales, EyeCarePro
Evan is a natural innovator with a degree in Business Administration and Marketing. He has worked in a number of innovative roles in community engagement, business development and marketing. Today, Evan serves as VP of Sales & Marketing at EyeCarePro, he brings a wealth of experience and has become a seasoned optometry marketer.
Dr. Nicholas Belill, OD, Belill Eye Care
Dr. Belill earned his Doctor of Optometry degree from Michigan College of Optometry at Ferris State University. He has been in practice since 2004 and was named by a national optometry publication as one of the top 300 innovators and thought leaders in the field of optometry. Dr. Belill’s specialties include Diabetes Eye Care and Patient Education, early detection of macular degeneration and glaucoma, ocular nutrition, scleral contact lens fitting for keratoconus, youth sports eye injury prevention, dry eyes, and corneal reshaping therapy (orthokeratology).
Marketing Makes All the Difference.
Site - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
Essentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
Capture - Advanced marketing for any practice, Capture takes things up a notch by combining advanced content with beauty, branding, and SEO. Capture builds your practice into a recognizable brand to be reckoned with.
Specialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
Metro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
Google Ads PPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.