Don't Just Stand Out Online...
Be Outstanding



Our Most Popular Webinar—aired December 10, 2020

Join Review of Optometric Business, Healthy Eyes Advantage and EyeCarePro, along with guests Dr. Lorie Lippiatt and Dr. Chris Smiley, for a jam packed webinar on how to PowerUp your practice in 2021.

We'll share proven patient acquisition strategies and lots of examples of how you can manage your online marketing to get your practice to not only stand out online, but to be outstanding online!

Topics Include

  • Rankings - content strategies that Google really likes
  • Google Reviews - a few surprising ways to leverage great reviews
  • Campaigns - how to stay front of mind with multi-channel marketing campaigns
  • Social Media strategies - if you can't beat 'em, join 'em, but on what platform?!

Fill out the form to watch the PowerUp2021 recording

EyeCarePro has helped practices generate over 720,000 appointment requests this year, so we sure know a thing or two about digital marketing! Sign up to learn from the masters!


Our Presenters


Daniel Rostenne, CEO, EyeCarePro

Daniel Rostenne has been in the optometric industry for over 25 years. With EyeCarePro in the works for the last 15 years.

EyeCarePro has become industry leaders in marketing for Eye Care. With over 2000 ODS across the US and Canada, they continuously develop the most advanced marketing strategies, customized to fit the needs of every kind of practice out there, from single-doctor community practices to multi-location urban powerhouses. From general eyecare through to the most advanced optometric and ophthalmic procedures and therapies now available.

Dr. Lorie Lippiatt, Salem EyeCare Center

Dr. Lippiatt is a graduate of The Ohio State University College of Optometry. Her extensive clinical experience includes over 31 years of patient care at The Salem Eyecare Center. Dr. Lippiatt's focus and vision has always been to provide excellent quality eyecare for the community. In 2006, Dr. Lorie Lippiatt was honored as “One of the 50 Most Influential Women in the Optical Industry”. Dr. Lippiatt serves on the Board of Directors for the Optical Women's Association.




Dr. Chris Smiley, Vision Professionals

Dr. Smiley graduated from The Ohio State University College of Optometry in 2001 with top honors in contact lens patient care. He specializes in “difficult fit” contact lenses including those patients with rare eye conditions such as keratoconus, irregular astigmatism.

Dr. Smiley’s commitment to continual optometric education and modern technologies allows him to maintain impeccable clinical skills and to practice at the forefront of the optometric profession.