Aired Thursday, November 14th

Planning for Success—Optometry Marketing Campaigns

Another fantastic webinar co-hosted by EyeCarePro and Jobson’s Review of Optometric Business focused on the essential elements of successfully planning and executing great optometry marketing campaigns.

Topics we covered:

  • Planning the perfect event, promotion, or messaging blitz
  • Choosing your target audience
  • Successfully Promoting your Message
  • Leveraging one successful campaign to plan for more

Watch the Webinar Recording!

Hosted By Roger Mummert

Roger Head Shot 9.17

Roger is the content director for Review of Optometric Business, Jobson Optical Group. He brings more than 30 years experience in the optical field, having worked on Vision Monday, 20/20, Optometry Today and produced numerous Jobson optical industry reports. In addition, he has spoken and written on a host of optical topics and produced numerous videos and podcasts on the business aspects of optometric practice.


Zvi Pardes, Head of Content Marketing, EyeCarePro

Zvi Pardes is an optometry marketing expert and Head of Content at EyeCarePro. Zvi's driving mission is to give practices the tools and strategies they need to achieve their growth goals and continuously scale-up. When not crafting content or working with practices, Zvi likes to garden, read, and spend time with his family.

Zvi Photo

Dr. Diana Canto-Sims, OD, Buena Vista Optical

After Graduating Optometry School Diana and her husband, Todd, opened Buena Vista Optical in 2005. Demystifying “eyeball doctors,” reducing the cultural stigma around eyeglasses, and educating parents and children on the importance of vision in learning, Buena Vista and Diana have won awards for their work and contribution to the community.

Next, wanting to serve her patients better, Diana turned her attention to the eyeglasses themselves. “Finding eyeglasses that fit my patients—and myself!—was always a challenge." Diana began designing eyewear for her demographic who is mainly LatinX with frames to fit wider faces & higher cheekbones incorporating them in beautiful colors that complement their gorgeous skin tones.


Marketing Makes All the Difference.

Site - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.

Essentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.

Capture - Advanced marketing for any practice, Capture takes things up a notch by combining advanced content with beauty, branding, and SEO. Capture builds your practice into a recognizable brand to be reckoned with.

Specialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.

Metro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.

Google Ads PPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.