WEBINAR • WEBINAR • WEBINAR • WEBINAR • WEBINAR • WEBINAR
Five Ways to Build a Staff Culture of Excellence
October 20th, 2020 @ 4:00 PM ET
How do you as a practice owner or manager nurture a productive and positive practice culture? How do you hire and retain excellent staff members for years to come?
Join us for an in-depth webinar on building and maintaining a workplace and staff culture that results in a more resilient and profitable practice. Hosted by Zvi Pardes of EyeCarePro and presented by Matt Geller of CovalentCareers.
Based on experience with over 5000 practices, Matt will be discussing staff retention and hiring tips. Matt will explain what today's optometrists are looking for in a job and how employers can create a productive and positive company culture and retain staff members for years to come.
Sign up for the Staffing Excellence webinar!
Zvi Pardes, EyeCarePro
Zvi Pardes is an optometry marketing expert and Head of Content at EyeCarePro. Zvi's driving mission is to give practices the tools and strategies they need to achieve their growth goals and continuously scale-up. When not crafting content or working with practices, Zvi likes to garden, read, and spend time with his family.
Dr. Brett Kestenbaum, CovalentCareers
Dr. Brett Kestenbaum is the Co-founder and Chief Operating Officer at CovalentCareers. Trained as a physical therapist, Brett is also an entrepreneur with a passion for helping facilitate happiness in the workplace. Brett has an extensive background in marketing, business development, and data-driven decision making.
Marketing Makes All the Difference.
ODSite - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
ODEssentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
ODCapture - Advanced marketing for any practice, ODCapture takes things up a notch by combining advanced content with beauty, branding, and SEO. ODCapture builds your practice into a recognizable brand to be reckoned with.
ODSpecialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
ODMetro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
ODPPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.