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Get the reminder out!
Eye exams are essential!
Here's what's included in your
multi-touch integrated marketing campaign:
- Several different Social media posts (images + copy)
- An email campaign (images + html copy)
- Website graphics
- Reception desk or community board print poster
Are you a marketing customer already? Ask your Marketing Manager to set you up with this campaign!
DOWNLOAD ALL CAMPAIGN ASSETS IN ONE GO:
To the left are all the assets, however, if you'd rather just one or two of them look below. Quickly and easily access all of the campaign formats, including images, copy and posters.
↓Scroll down for instructions and/or individual downloads↓
Back-to-school social media graphics
FACEBOOK POST#1:
Post the first image on your Facebook page, along with copy and a link to your appointments page.
FACEBOOK POST#2:
Post the second image on your Facebook page, in a few days along with the 2 other posts also included with the accompanying copy.
FACEBOOK POST#3:
Keep posting these graphics to your Facebook page once every week and see what resonates with your various audiences.
FACEBOOK POST#4:
Last post, for the last week leading up to the school year. However, saying that if there was a post that got more shares or likes, you may want to post that again.
FACEBOOK POST COPY:
Add your own copy or the copy we have written with each of the above Facebook posts so people understand the importance of eye health. Make sure to also direct them to your appointments page.
FACEBOOK COVER:
Update your Facebook cover with this image for the duration of your save eyecare campaign.
Multiple Touch Points
WEB SLIDE:
Include this image on your website's slideshow to raise awareness on the save eyecare campaign.
8.5 x 11" POSTER/FLYER
Display this letter-sized poster on your practice door, reception, or community board to raise awareness.
EMAIL:
Send your patients an email. Link the button in the html copy to your "schedule an appointment" page to make it easy for your audiences to book an appointment.
POP-UP/INSTAGRAM:
Either post this as a pop-up on your homepage (and link it to "Schedule an Appointment" or pop it on your Instagram feed to encourage action.
Seems overwhelming?
Let us do it for you!
In addition to setting up your back-to-school campaign,
We have a full suite of marketing services! They include:
- Ongoing search-engine-optimization so your practice is seen first and foremost
- Personalized social media campaigns
- Ongoing consulting
- Help to meet your growth aspirations
Did You Know?
At EyeCarePro, we make SEO optimized and beautifully designed homepages and location pages on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the location optimization strategy that will work best for your online presence.
Awarded the Gold
Marketing Makes All the Difference.
Site - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
Essentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
Capture - Advanced marketing for any practice, Capture takes things up a notch by combining advanced content with beauty, branding, and SEO. Capture builds your practice into a recognizable brand to be reckoned with.
Specialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
Metro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
Google Ads PPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.
