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COVID-19 Means Talking About BlueLight

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Let’s face facts. Patients, especially children, are sitting in front of electronic device screens now more than ever before. Remote work, schooling, and the desperate juggle of parenting during lockdown means that absolutely everyone is spending endless hours exposed to HEV light.

Grab your blue light educational video here!

Maximizing Revenues is Imperative

Meanwhile, many practices remain closed to anything but telehealth consults or urgent care. ODs are scrambling to maximize revenues from sales online. And as practices open up in the “new normal”, staggered appointments means fewer patients per day...meaning you have got to make sure you maximize optical revenues as much as possible. Read what we've said in the past about optical revenue and blue light here.

Here’s what you should be doing:

  • Raise Awareness! Tell patients about blue light—on social media, during video consults, and in your lane.
    Sell plano blue light protection through your website
  • When consulting remotely, discuss the importance of blue light, especially if you’re renewing a prescription or replacing glasses

We’ve Got a Campaign for That

A medical discussion about optical from your lane goes a LONG way to boost your optical capture rate. And you should include blue light in that discussion. We’ve written about this before, and provided a fantastic FREE campaign to go along with it.

Grab your blue light educational video here!

And video Speaks Louder than….Anything!

We've got a fantastic video about blue light protection that you can use to engage patients on social media and on your website. Fill out the form for a link and embed code to use on Facebook, Instagram, and your website.

You can also access tons of marketing assets for bluelight from our friends over at BluTech.

Marketing Pro Tip

Use video on social media to drive traffic to your website! Post a link to learn more about blue light protection.

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Some Great Offers from ClearVision Optical

Even better, our partners over at ClearVision optical are offering significant discounts on BluTech lenses, with direct shipping to your customers. 

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Did You Know?

At EyeCarePro, we make SEO optimized and beautifully designed homepages and location pages on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the location optimization strategy that will work best for your online presence. Call Today 201-591-4350

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Marketing Makes All the Difference.

ODSite - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.

ODEssentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.

ODCapture - Advanced marketing for any practice, ODCapture takes things up a notch by combining advanced content with beauty, branding, and SEO. ODCapture builds your practice into a recognizable brand to be reckoned with.

ODSpecialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.

ODMetro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.

ODPPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.