You're welcome to this download, but we have a new and improved coronavirus campaign for you.
Your Free COVID-19 Campaign—Just Fill In The Form Below
We recently posted about what to expect with the imminent arrival of Covid-19, and some basic precautions you can take. You can read that post here. And while it’s only been a few days since then...well, everything changed. Again.
So now it’s time to buckle in and communicate with your patients like a marketing pro! Keep the following rules in mind and you’re going to rise to the occasion.
Download your Covid-19 communication campaign
1. Leverage Downtime to Invest in the Longterm
This pandemic will pass, and there’s light at the end of this tunnel...or any other preferred cliche! The point is this: you might now have an opportunity that most practices rarely have: time. So use it to come out ahead when we get past this hump.
- Become a social media maven to broaden your reach and messaging within the community (no contagion risk!)
- Develop your brand
- Focus on your video strategy
- Build your referral network
- Plan the most dazzling optical events
Actualize your growth aspirations by putting in the legwork now. It’ll take your mind off the present with real positive results for your future.
Monday, March 23, 11:30 AM EDT
Download your Covid-19 communication campaign
2. Reassure, Reassure, Reassure
Yes—make sure that your patients know that it’s safe to see their eye doctor. You are taking the necessary precautions and it’s crucial to communicate that. As a medical clinic, you are part of the voice of fact over rumour and people need to know they can come to you as needed.
3. Dynamically Update
Things are changing...fast! Staff and doctors may be sick or have to isolate themselves. Hours may change at a moment’s notice, along with cancellations. You might need to pace appointments to maintain maximal separation—whatever changes are happening, you need to update your patients in realtime.
Did You Know?
At EyeCarePro, we make SEO optimized and beautifully designed homepages and location pages on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the location optimization strategy that will work best for your online presence.
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Marketing Makes All the Difference.
Site - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
Essentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
Capture - Advanced marketing for any practice, Capture takes things up a notch by combining advanced content with beauty, branding, and SEO. Capture builds your practice into a recognizable brand to be reckoned with.
Specialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
Metro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
Google Ads PPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.