Control Your Data:
Call Tracking and
We recently wrote about the crucial data you need to be tracking on your website.
One of the crucial metrics you want to be watching is your website conversion rate—the percentage of website traffic converting into new patient appointments.
Equally important is to track patient retention, which is important for the lifecycle and long-range financial success of your practice as recurring revenue.
The only way to effectively do all this is to make sure you are tracking appointments. This happens in two ways: call tracking numbers and online appointment request or scheduling forms.
Why Use Call Tracking?
Wouldn’t you like to know how people find you? A call tracking number is a phone number that you set up which forwards to your actual practice line or operates in its place. Using digital software, you can track whenever the number is used, meaning you know when someone is calling you from your website specifically. This matters because it’s important to understand where people are finding you online, and how many are finding you there over time.
But Won’t This Confuse Patients?
We hear this all the time! The answer is a resounding NO! Who memorizes phone numbers anymore? Virtually no one.
The importance of call tracking cannot be understated, which is why we provide it to all our marketing clients as a matter of course. Why? Because call tracking is the only way to calculate your website conversion rate in a way which accounts for phone calls not made by a direct mobile click-to-call.
An added benefit of call-tracking is that it also allows you to record calls, which can help you identify problems with the way calls are handled in-house, as well as make certain that your data is accurate.
Talk with an Optometry Marketing Expert
Online Appointment Request Forms and Schedulers
Does your optometry website have an appointment form? If not, it absolutely should! People look for an eye doctor regardless of office hours. Not having an appointment form means lost opportunities for scheduling patients while the practice is closed, or when staff are busy, or simply for those who dislike calling. The easier you make it for people to schedule appointments on your website, the more patients will do so.
An internal or well-designed scheduler is also essential for your data! Why? Because it allows you to track appointments booked on your website. At EyeCarePro, our barometer of growth is measured in new patient appointments. We easily track on our internal appointment request forms with the simple field where you select New or Returning.
Traffic isn’t Everything: How are you Performing?
If you aren’t tracking calls and appointments, you really have no idea if your website is delivering on its potential. In the world of online marketing no data is a dead end. It’s only when you are informed and engaged with your own practice website that you can identify problems and improve. Data means you know where you are and where you need to go for more patients and more revenue!
Are you interested in how you can be tracking—and more importantly growing!—your new patient appointments online? EyeCarePro is an industry leader in online marketing and SEO for optometry clients big and small. Want to learn more? Schedule a call with an optometry marketing expert today.
Did You Know?
At EyeCarePro, we make SEO optimized and beautifully designed websites on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the marketing strategy that will work best for your online presence.
Marketing Makes All the Difference.
ODSite - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
ODLite - Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
ODOptical - Have an emphasis on Optical and want to boost appointments and sell more with better capture and revenue per patient. Attract audiences with a more attractive optical-focussed site as well.
ODSpecialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
ODMetro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
ODPPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.