Want to Do Eye Care Social Media Right?
It Starts with a Brand
Have you consciously thought about your practice brand? A brand, not a Logo, it’s SO much more than a Logo! Over the next few weeks, we’re going to be sharing a ton of valuable information on how to effectively use social media to grow your practice. But to do social media well, you’ve got to have a brand strategy. That’s because branding helps you fine-tune your messaging and marketing in a focused, powerful way. So let’s start there!
Your brand communicates your identity to your audience, so it always has to be personal. It’s the opposite of generic. It’s what people think of when they think about you. It’s about leaving an imprint and making your practice memorable. As we get underway in 2019, you need a brand identity that people associate with your practice. A strong brand tells your community something about your practice’s vibe, attitude, and approach. Lots of practices may spend a lot of time focusing on what they do, but not who they are. That’s where an intentional branding strategy comes in.
Download a FREE Guide: Optometric Practice Branding
A Mix of Personality and Goals
Think about who you are and the identity you want to project into the world. This is not a decision made in a vacuum. The personalities of the doctors and staff in your clinic will play a role in how you define who you are. So will things like dress code, focus, decor, the way you set up your lanes and intakes, the way staff answer the phone...everything comes down to questions like:
- What do people think about when they think about your practice? What words, feelings, color, or ideas come to mind?
- What would you like patients to think about you?
- Are you a family practice? An optical boutique? A medical powerhouse?
- What are your practice ambitions for growth and do you have a plan to implement that?
These are the questions you need to consider as you consciously craft your practice brand.
How Do I Get Started?
Our favorite advice is to look for metaphors and descriptors that “feel right” when you think about these questions. This will help you and your staff to better personify the brand. Strategize on the answers. This kind of soul-searching will only serve to help your practice develop a clear and effective brand strategy, essential for growth.
At EyeCarePro, we know that articulating and crafting a brand identity is not easy. That’s why we’ve put together a FREE downloadable Brand Audit and Implementation guide. Just fill out the form to get started.
Did You Know?
At EyeCarePro, we make SEO optimized and beautifully designed websites on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the marketing strategy that will work best for your online presence.
Marketing Makes All the Difference.
ODSite - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
ODLite - Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
ODOptical - Have an emphasis on Optical and want to boost appointments and sell more with better capture and revenue per patient. Attract audiences with a more attractive optical-focussed site as well.
ODSpecialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
ODMetro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
ODPPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.