Blog Archive

  • Promoting Your Trunk Show

    By: Zvi Pardes | Wednesday September 25, 2019
    Promoting Your Trunk Show or EventIt’s Easier Than You Think After taking the time to brainstorm your trunk show’s goals and audience, and figuring out your theme and decor, you’ll also want to make sure not only that your patients are in the know, but also that you are attracting new audiences with something interesting and…
  • Fall Giveaway

    By: Zvi Pardes | Wednesday September 25, 2019
    Fall Fashions, Fall Frames, Free Campaign! The equation is simple. You want to let patients know that you’ve got the latest fall lineup of frames…and we’ve got the perfect social media campaign for it. A match made in heaven, right? What’s more, we want to give it to you. Free of charge. How’s that for…
  • One Day Sales Blitz

    By: Zvi Pardes | Monday September 23, 2019
    Why Darea One-Day Sale? The traditional wisdom of a one-day markdown is that it’s a good way to boost a slow month or clear unwanted or stale inventory. And all that could apply to your practice. The downside, according to retail marketing wisdom, is that you hurt regular sales revenues ahead of the sale, you…
  • Beyond the Comprehensive Exam: Practice of the Month

    By: Zvi Pardes | Tuesday September 10, 2019
    Beyond the Comprehensive: Practice of the Month! Scroll Below to Watch the Video It’s no secret. We’ve been basically hitting you over the head with this message these past few weeks: Meaningful Content Matters. We covered pediatric eye exams, emergency eye care, diabetes, and even threw in some scleral lenses for good measure.  The gist?…
  • Beyond the Comprehensive Exam: The Scleral Approach

    By: Zvi Pardes | Thursday September 5, 2019
    Beyond Eye Exams: Scleral Lenses Content Scroll Below to Watch the Video In this video series, Beyond the Comprehensive Exam, we previously discussed eye emergencies, pediatric eye care and diabetic exams. Now, let’s dive into a much broader and developed content strategy. The example is scleral lenses, but this approach can be taken for any…
  • Beyond the Comprehensive Exam: Diabetic Eye Care

    By: Zvi Pardes | Thursday August 29, 2019
    Build Your Practice Revenue with Diabetic Eye Care Content Scroll Below to Watch the Video In this video series, Beyond the Comprehensive Exam, we previously discussed eye emergencies and pediatric eye care . Now, we’re diving into another important growth direction you can take with the right content: Diabetic Eye Care. It’s time to get…
  • Beyond the Comprehensive Exam: Pediatric Page

    By: Zvi Pardes | Thursday August 22, 2019
    Build Your Practice Revenue: Pediatric Eye Care Content Scroll down to watch the video! If you offer pediatric eye exams, then you need to let the online realm know about it! Why? Because it’s an easy win to reach a broader patient base and beat out the competition. And it’s a good bet in terms…
  • Beyond the Comprehensive Exam: Eye Emergencies

    By: Zvi Pardes | Tuesday August 20, 2019
    Build Your Practice Revenue with Eye Emergency Content Scroll Down to Watch the Video! It’s true. Emergency eye care accounts for a large volume of searches by potential patients, yet most practices have next to no content about it on their website. So, let’s dive into a content strategy that’s bound to drive more new…
  • Is Your Website Ready to Perform: Practice of the Month

    By: Zvi Pardes | Tuesday August 13, 2019
    The Practice of the Month When all the elements of an effective practice website come together, the results are… inspiring. It means your practice shows up for the searches you want, and once visitors are on your page, they’re impressed by what they see and learn about you. And all that equals appointments and growth.…
  • Is Your Website Ready to Perform? Doctor’s Page

    By: Zvi Pardes | Thursday August 1, 2019
    Make the Most of Your Bio Page Who are you? That’s an essential question that a lot of visitors to your website are looking to answer. Sure, they know you’re an eye doctor, and they’ve probably seen what services you provide. But what kind of person are you? How’s your bedside manner? Can you be…
  • Is Your Website Ready to Perform? ADA Compliance

    By: Zvi Pardes | Monday July 29, 2019
    Is Your WebsiteADA Compliant? We’ve recently hosted videos about what goes into a great optometry homepage, and also how testimonials matter. Now, let’s delve into the somewhat obscure—pun intended!—world of ADA compliance, and how to make sure your website is accessible and readable—even  for individuals with severe vision problems. There are plenty of simple apps…
  • Is Your Website Ready to Perform? Testimonials

    By: Zvi Pardes | Wednesday July 24, 2019
    The Secret Sauce: Patient Testimonials Building trust with real patient stories and opinions is a crucial part of your online presence. Watch the video as Evan delves into the testimonial types you need to scale up your practice with a powerful optometry website. See What They’re Saying! Learn more about Google Reviews here! I Want…
  • Is Your Website Ready to Perform? The Homepage

    By: Zvi Pardes | Tuesday July 23, 2019
    What Makes A Great Optometry Homepage? As part of our new series on having a powerful and effective optometry website, we jump into your homepage. There’s a lot riding on your homepage. It has to signal to Google that your website is the best local option for searches pertaining to eye care…but it still has…
  • Sunglasses as a Loss Leader

    By: Zvi Pardes | Wednesday July 17, 2019
    It’s SummertimeLet’s Talk Sunglasses Sunglasses can seem like a fairytale. It would be great to sell more of them but it seems to be a constant struggle to sell. Most people just don’t intend to buy at the practice, especially those who don’t require corrective lenses. If that pretty much sums up how you feel,…
  • Back To School

    By: Zvi Pardes | Monday July 8, 2019
    Back to School Time is Here Back-to-school season is nearly here and it’s a crucial time to generate a whole lot of  summer appointments. The key is to reach parents and remind them that now is the time to address any vision problems that might affect their child’s chances for success at school. Part of…
  • Case Study in Patient Appreciation Day

    By: Zvi Pardes | Wednesday July 3, 2019
    The Perfect Promotion: A Case Study in Patient Appreciation Day There are lots of ways you can go about promoting an event at your practice. From direct mail to digital ad campaigns on social media to plain old flyers and signage. Each method comes with its strengths, weaknesses, and associated costs. Whatever you do, though,…
  • How to Handle No Shows and Late Patients

    By: Zvi Pardes | Friday June 21, 2019
    Tips for ODs: How to Handle No-Shows and Late Patients Your optometry practice can be incredibly organized and run like a well-oiled machine. But a late patient or a no-show can throw off your entire schedule and ruin your well-laid plans. Late patients can cause a build-up of wait time for other patients and may…
  • Sell More Sunglasses

    By: Zvi Pardes | Thursday June 6, 2019
    Sell MoreSunglasses When it comes to maximizing those key performance indicators for your practice, we’ve been pretty insistent that what you do in the lane and what happens in the dispensary need to be in harmonious sync. Whether you want to sell more blue light protection or more children’s frames, the more you discuss optical as…
  • Direct Mail Campaigns

    By: Zvi Pardes | Thursday May 30, 2019
    Do Direct Mailing Campaigns Work? Many practices have been sending out mailers for years. And the focus varies. Sometimes it’s for appointment reminders or to promote trunk shows and sales. However, when pushed on the return, practices all too often lack the data to make a strong case. Let’s do a cost-benefit analysis and see…
  • Much Ado About Contacts

    By: Zvi Pardes | Wednesday May 29, 2019
    Much Ado About Contacts Contact lens sales are tough! It’s a struggle to compete and many practices find that they don’t sell as much as they want to, in the quantities that they would like. But, of course, there is a certain convenience to getting contact lenses through your practice. And there are a few…
  • Children’s Frames

    By: Zvi Pardes | Tuesday May 21, 2019
    Children’s Eyewear: Pediatric Practices See More Children Sounds like a no-brainer, right? But there’s more to it than you might think. Having a great lineup of children’s frames and a fantastic optical staff is simply no longer enough if you’re serious about ramping up your capture rate and optical revenues. Assuming that you want to…
  • Scoop on Instagram

    By: Zvi Pardes | Tuesday May 21, 2019
    Does Instagram Matter for My Practice? We get asked this question a lot and the answer isn’t so straightforward. This picture sharing platform, owned by Facebook, is hugely popular. And it can be an effective tool for interacting with communities who are very into fashion, design, and anything else that is essentially visual. Does that…
  • What Does a Practice Branding Video Look Like?

    By: Zvi Pardes | Monday May 20, 2019
    What does a great branding video look like? …Watch below and find out… Learn more about making practice video, it’s easier than you think. Check it out. See What They Are Saying! Want help branding and growing YOUR practice with the video? Just fill out the form and you’ll be on your way. I Want…
  • Three Essentials for Planning a Trunk Show

    By: Zvi Pardes | Wednesday May 1, 2019
    The Three Essentials of a Successful Trunk Show Some practices run trunk shows fairly often and others have them only once in a while. Or never. And after working with practices to plan and promote literally hundreds of these events, we’ve learned one essential truth: planning is everything! So, without further ado, here are our…
  • Blue Light Protection

    By: Zvi Pardes | Monday April 29, 2019
    Make Blue Light Part of Your Eye Exam Obviously, you want to ensure the best patient outcomes, and you want to make sure your practice is profitable. What may come as a surprise to you is that these two aren’t exclusive. You aren’t choosing between “being a great OD” vs. “being a salesperson”. The two…
  • Stevie Wonder

    By: Zvi Pardes | Tuesday April 16, 2019
    Your Online Presence Gets Noticed Back in January, a Netflix director reached out to one of our clients, Dr. Eric White. Turns out, they were making a documentary about Stevie Wonder, who works a lot with helping people cope with blindness. As it happens, a woman struggling with her ongoing vision loss wrote a letter…
  • Insurance Page

    By: Zvi Pardes | Monday April 15, 2019
    Should I Be Focusing on My Insurance Page? You bet! Across the 1700 plus optometry websites we manage, the insurance page usually ranks as one of the top three pages viewed on the website. Before looking at any other pages, there is a significant volume of visitors that want to know exactly what insurances you…
  • Gateways: Is PayPal an OD’s Pal?

    By: Zvi Pardes | Wednesday April 10, 2019
    Is PayPal an OD’s Pal? The convenience of PayPal is undeniable. For a small fee the service makes the swapping of cash for goods and services easy and safe.  Optometrists may want to have a payment gateway on their website for many reasons, these include: Payment for medical/optometric care received Selling frames or contact lenses…
  • Designer of the Month Free FB Campaign

    By: Zvi Pardes | Thursday April 4, 2019
    FREE Facebook Campaigns are Nice We’ve been talking lots about how to make Facebook work for you. Spur-of-the-moment, fun, and creative posts combined with some tagging will start generating the buzz you want. And drawing attention to your fantastic optical lineup is one of the ways that buzz is going to work for you. Top Five…
  • Facebook Practice of the Month

    By: Zvi Pardes | Wednesday April 3, 2019
    Facebook Practice of the Month Learn from the Best: Facebook Success Story We’ve talked about branding, and the best ways to conquer Facebook. Now it’s time to learn from one of the best. Join Alex, a Senior Marketing Manager at EyeCarePro as he walks you through one of his clients—who just happens to be a…
  • Facebook Tip 3 and 4

    By: Zvi Pardes | Wednesday March 27, 2019
    Home  |  The Power to Build Your Practice Tips for Facebook Success for Your Practice #3 and #4 Tip #3: Video for the Win! We’ve had lots to say on the power of video! After all, who doesn’t like video? Take that and run with it on Facebook to grow your practice. With the right…
  • Facebook Tip 2

    By: Zvi Pardes | Monday March 25, 2019
    Tips for Facebook Success for Your Practice #2 Keeping your posts real—organic and spontaneous—will take you far. Now, let’s take a quick peek at how tagging and sharing increase your brand awareness and puts your practice in the back of more minds! Online Networking. Tagging is your Friend. Everyone is on Facebook, so use that…
  • Facebook Tip 1

    By: Zvi Pardes | Tuesday March 19, 2019
    Tips for Facebook Success for Your Practice #1 Be Spontaneous, In-the-Moment, and Fun Do your eyes glaze over and skip polished and sales-y marketing posts? Of course, they do! And your community of potential patients is no different. Keep your content fun and organic. Fun moments in the practice…staff milestones (eg. birthdays)… a dog wearing…
  • 3 Steps to Practice Branding

    By: Zvi Pardes | Monday March 18, 2019
    Evan’s Very Simple Guide to Practice Branding By now you know that without a brand it’s hard to show you’re different than any other eye doctor around. You might be thinking, “how the heck do I get started? Well, let’s get our thinking caps on… What Does your Practice Look Like? Ask yourself: What do…
  • A Strategic Guide to Practice Branding

    By: Zvi Pardes | Wednesday March 13, 2019
    Want to Do Eye Care Social Media Right?It Starts with a Brand Have you consciously thought about your practice brand? A brand, not a Logo, it’s SO much more than a Logo! Over the next few weeks, we’re going to be sharing a ton of valuable information on how to effectively use social media to…
  • Control Your Data

    By: Zvi Pardes | Thursday February 28, 2019
    Control Your Data: Call Tracking and Online Scheduling We recently wrote about the crucial data you need to be tracking on your website.  One of the crucial metrics you want to be watching is your website conversion rate—the percentage of website traffic converting into new patient appointments. Equally important is to track patient retention, which…
  • Top Three Metrics Your Practice Needs

    By: Zvi Pardes | Wednesday February 27, 2019
    Top Three Metrics: Data is Everything No, I’m not talking about the android. I’m talking about the essential numbers that tell you how well your practice is doing. Where are you rockin’ it? Where do you need to shore things up? Obviously, your most important asset to reaching new patients is your website. But is…
  • Is ODLite Right for you?

    By: Zvi Pardes | Tuesday February 26, 2019
    Imagine if your Practice had a Powerful Online Presence… Think about it. Your practice might be fine if you rely on word of mouth and patient recall to stay afloat. Maybe. But we know that dependable, sustainable practice growth is measured in new patient appointments. The best way to reach and attract those patients is…
  • Mobile Optimization

    By: Zvi Pardes | Thursday February 21, 2019
    Mobile Optimization Matters! As our series on the Top Ten Essentials You Need for a Powerful Online Presence, we’ve recently had a lot to say about the importance of speedy sites, especially for mobile. With over 50% of optometry website visits coming from mobile devices, it’s essential to examine how your website looks and feels…
  • Page Speed

    By: Zvi Pardes | Wednesday February 20, 2019
    A Slow Website Might be Hurting your Practice Have a slow website? We hate to be the bearer of bad news but your slow website is hurting your practice. Why? Well…People are impatient. And that impatience directly affects how much time (not much) they are willing to wait. Think Mobile A big part of our…
  • Uploading to Youtube

    By: Zvi Pardes | Tuesday February 19, 2019
    Tag Your Videos Like a Pro We’ve already told you that video helps bring your practice to the next level. Putting videos on YouTube and then embedding on your website results in great SEO AND onsite engagement. This means more patients and more revenue. Want to learn more about what boosts your online presence? Check…
  • Google+ is Going

    By: Zvi Pardes | Tuesday February 12, 2019
    Google+ is Shutting Down… What Does That Mean for My Practice? Google+ for consumers is going the way of the dinosaurs for the broader public. You might be wondering what impact this will have on your practice’s social media presence, particularly if you posted there frequently in the hopes of reaching a wider audience. Why?…
  • Location, Location, Location

    By: Zvi Pardes | Thursday February 7, 2019
    Location, Location, Location…Er…Pages That Is As we mentioned in ourTop 10 Essentials for your Practice’s Online Presence in 2019, location pages are an important part of the SEO mix of your website. In search of eye care providers When potential patients are searching the web for a local eye care provider, Google’s goal is to…
  • The Low Hanging Fruit

    By: Zvi Pardes | Tuesday February 5, 2019
    Conquer with Content! Following up on the Top 10 Essentials for your Practice’s Online Presence in 2019, we want to say a bit more about how to use content to grow your practice. We recently published our Beginner’s Guide to On-Site SEO for Eye Care. Repeating what we said there, authoritative and well-written content will establish…
  • Dominate Patient Search Results with Top-Notch SEO

    By: Zvi Pardes | Wednesday January 30, 2019
    Want to be #1 on Google for More Patients? You Need Top-Notch SEO. What makes a business show up at the top of a Google search? Search Engine Optimization, or SEO. Effective SEO can seem like a daunting undertaking. It’s technically demanding, time-consuming, and multi-faceted. But it’s worth your time and money. Download Your FREE…
  • Video Takes Your Practice To The Next Level

    By: Zvi Pardes | Tuesday January 29, 2019
    Video Takes Your Practice To The Next Level It’s Never Been Easier! Making video is easy and at EyeCarePro we know that it’s a strong component of a successful and growing practice. That’s why we’ve put together a short Guide to Making Practice Videos. Just fill out the form to download it. Keep those cameras…
  • Top 10 Essentials for Your Practice’s Online Presence in 2019

    By: Zvi Pardes | Wednesday January 23, 2019
    Top 10 Essentials… …For Your Practice’s Online Presence The vast majority of searches for a new eye doctor are made on Google. If you want more new patients, then here are things you should be doing to make sure your practice ranks front and center in your area… I Want Help with My Practice Marketing…