Blog Archive

  • Ugly Google Reviews: What to Do When it Happens to You

    By: Zvi Pardes | Monday August 17, 2020
    Google reviews matter...a lot! And you should be responding to virtually all reviews, good or bad. But what about when they're truly ugly? Profane, off-topic, for someone else, or in breach of the Google TOS? That's when you have a fighting chance to get these reviews removed. Here's how.
  • Responding to Google Reviews: The Good, the Bad, & the Ugly

    By: Zvi Pardes | Friday August 14, 2020
    Google reviews matter...a lot! Equally important is how to respond to them, especially if they're negative. The importance of your reputation management is hard to understate—it's key to growing your practice! Here's a great guide on how and why to respond in an effective and HIPAA compliant manner, with a free download of example responses.
  • Google vs. Yelp: First Impressions are Everything

    By: Zvi Pardes | Thursday August 13, 2020
    Google vs. Yelp: Which reviews matter most. Did you know that your reviews profoundly impact whether or not prospective patients choose to book with you? They impact your online rankings on Google searches (SEO), and are probably the single most important area to improve on to grow your practice.
  • Delivering the Best Patient Experience

    By: Zvi Pardes | Friday August 7, 2020
    A thriving practice depends on delivering a great patient experience—the kind that keeps patients coming back, purchasing optical, and recommending you to their friends. Join us for a panel webinar with three amazing ODs, who represent a broad variety of practice types from the US and Canada, united by the fact that their many patients rave about them!
  • Free Back-to-School Campaign During COVID

    By: Zvi Pardes | Thursday July 30, 2020
    Back2school time, COVID style. Get the word out to patients and your community: eye exams are as important as ever! Use this FREE social media, email, and website campaign to get those appointments booked.
  • 8 Key Tips For Practice Recovery

    By: Zvi Pardes | Wednesday July 22, 2020
        Eight Key Tips For a Stronger Practice Recovery We’re inspired by the positive, can-do attitude that eye care professionals have displayed during these times We’re all trying to help each other adjust as fast as we can. At EyeCarePro, we want you to worry less and help more patients. So, we thought to…
  • A Crisis Is Brewing

    By: Zvi Pardes | Thursday July 16, 2020
    Vision care plans plus COVID-19 restrictions put unprecedented pressures on optometry clinics in both sides of the border. We explore what's facing optometrists, and showcase what some ODs have decided to do about it.
  • No Dry Eyes At The End Of This Tale-Part 2

    By: Zvi Pardes | Wednesday July 15, 2020
    In this riveting tale of Dry Eye innovation, we explore how one of our clients created a unique solution to a common problem. It’s full of grit, drama, and ocular disease-busting awesomeness.
  • No Dry Eyes At The End Of This Tale

    By: Zvi Pardes | Thursday July 9, 2020
    In this riveting tale of Dry Eye innovation, we explore how one of our clients created a unique solution to a common problem. It’s full of grit, drama, and ocular disease-busting awesomeness.
  • Growing your specialty practice: Content and Referral-Building

    By: Zvi Pardes | Thursday July 2, 2020
    Join NORA and EyeCarePro for a FB Live event —the essentials of marketing & growing a specialty optometry practice with online content and referral-building. Learn how to leverage great content and expand your referral network for a growing specialty practice.
  • Saving Optometry in Ontario

    By: Zvi Pardes | Friday June 26, 2020
    Decades of neglect by OHIP, combined with the colossal pressures of COVDI-19 have led to a critical crisis in Ontario, one which threatens the ability of optometry to survive in that province. The OAO has begun a work action and petition. Here's a messaging campaign to explain the situation to patients and direct them towards change with the powers that be.
  • 5 Essential Insurance Reports

    By: Zvi Pardes | Wednesday June 24, 2020
    . . 5 Essential Insurance Reports that will help you increase revenue Navigating insurance and billing can be a colossal challenge.   Yet the financial viability of your practice might very well depend on how well you can analyze your billing and insurance reporting. It’s essential to identify inefficiencies in order to fine-tune your billing…
  • 3 Ways to Build a More Diverse Practice

    By: Zvi Pardes | Tuesday June 16, 2020
      . . Three Ways to Build a More Diverse Practice EyeCarePro is a business serving eye care practices  which operate throughout diverse communities.  With all the pain and tragedy coming into sharp focus, we felt it was time to clearly say that we stand for racial equality and justice, both for our Optometrists and…
  • Printable Internal COVID-19 Resources

    By: Zvi Pardes | Tuesday June 9, 2020
    Educate and guide patients in your practice about current procedures and protocols for preventing the spread of COVID-19. From masks to the new dispensary, to disinfection protocols and social distancing.
  • It Takes More than a Website

    By: Zvi Pardes | Monday May 18, 2020
    Your practice recovery depends on a few things that go beyond simply having a website: top-notch SEO and communication campaigns, and a prominent online presence. Get Started with one month of FREE Google Ads.
  • Vestibular Migraines & Rhythm and Time

    By: Zvi Pardes | Thursday May 14, 2020
    Join Vision Therapy Canada and EyeCarePro for yet another fantastic clinical webinar for CE-credit. "Identifying and Treating Vestibular Migraine" AND “Rhythm and Timing: The Neuroscience of Time and Space"
  • COVID-19 Means Talking About Blue Light

    By: Zvi Pardes | Monday May 11, 2020
    Practices face a serious revenue crunch. Blue light optical sales, whether online or in-person can go a long way to boost revenue, badly needed in the era of lockdown and social distancing. Here's a free video you can use to educate your patients on the value and importance of blue light protection.
  • Reopen Strong with Great Content—Watch the Webinar

    By: Zvi Pardes | Thursday May 7, 2020
    Shortly before COVID-19 shut down eye care practices across North America, we presented a webinar hosted by our friends over at CovalentCareers Optometry. The title? Going Beyond the Blog: Using Organic Content to Grow Your Optometry Practice.
  • COVID Reopening Landing Page

    By: Zvi Pardes | Monday May 4, 2020
    Your New ReOpening Landing Page! Did You Know? At EyeCarePro, we make SEO optimized and beautifully designed homepages and location pages on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the location optimization strategy that will work…
  • Ready-Set-ReOpen

    By: Zvi Pardes | Thursday April 30, 2020
    During these uncertain and tense times, communication is key. Reassure and engage your patients with this free coronavirus campaign! Essential vs. non-essential care, ways to keep the kids busy, blue light, and more! ...Engaging your community now will help you to be a dominant practice when the dust settles!
  • Telehealth LP by EyeCarePro

    By: Zvi Pardes | Thursday April 16, 2020
    Your New Telehealth Landing Page! Did You Know? At EyeCarePro, we make SEO optimized and beautifully designed homepages and location pages on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the location optimization strategy that will work…
  • Optometrists Network by EyeCarePro

    By: Zvi Pardes | Monday April 13, 2020
    Optometrists Network 2.0 Helping you to help more patients Started by Rachel Cooper in 1996, The Optometrists Network pioneered using the internet to broaden awareness of pediatric eyecare, vision therapy and neuro-optometry. It was a profoundly effective resource for patients that connected them with local practitioners. And now it’s been completely modernised with peer-reviewed content…
  • New and Improved COVID-19 Campaign

    By: Zvi Pardes | Friday March 27, 2020
    During these uncertain and tense times, communication is key. Reassure and engage your patients with this free coronavirus campaign! Essential vs. non-essential care, ways to keep the kids busy, blue light, and more! ...Engaging your community now will help you to be a dominant practice when the dust settles!
  • CoronaVirus Download

    By: Zvi Pardes | Tuesday March 17, 2020
    During these uncertain and tense times, communication is key. Reassure and engage your patients with this free coronavirus campaign! Then, strategize to be the dominant practice when the dust settles.
  • The Coronavirus and your Practice

    By: Zvi Pardes | Friday March 6, 2020
    . . The Coronavirus and your Practice Covid-19 is coming. Since breaking out despite China’s monumental efforts at containment, the pattern of spread has put the writing squarely on the walls of dispensaries, lanes, and waiting rooms: it’s now a matter of when and not if.  There’s enough to worry about. Practice growth shouldn’t be…
  • Valentine’s Day Download

    By: Zvi Pardes | Monday February 17, 2020
    . . Share the Love, Grow Your Practice Brand Download Your Free Campaigns No longer the exclusive realm of romantic overtures, today, Valentine’s Day is all about letting people we care about know that we appreciate having them in our lives. Share the Love and Grow Your Practice Brand with these FREE Valentine’s Day Campaigns.…
  • Valentine’s Day Download

    By: Zvi Pardes | Thursday February 6, 2020
    . . Share the Love, Grow Your Practice Brand Download Your Free Campaigns No longer the exclusive realm of romantic overtures, today, Valentine’s Day is all about letting people we care about know that we appreciate having them in our lives. Share the Love and Grow Your Practice Brand with these FREE Valentine’s Day Campaigns.…
  • Google ShakeUp 2020

    By: Zvi Pardes | Thursday January 30, 2020
    . . Optometry SEO ShakeUp 2020 As we enter an exciting new decade, it’s important to build and maintain marketing momentum. If you haven’t had a chance yet, run through our 2020 Marketing Acuity Exam. You’ll be able to see how you’re doing with your marketing, plus be directed to a customized selection of free…
  • Winter Dry Eye Download

    By: Zvi Pardes | Friday January 3, 2020
    . . Free Winter Dry Eye Campaign As we enter an exciting new decade, it’s important to build and maintain marketing momentum. If you haven’t had a chance yet, run through our 2020 Marketing Acuity Exam. You’ll be able to see how you’re doing with your marketing, plus be directed to a customized selection of…
  • Make 2020 the Year of Perfect Marketing Acuity

    By: Zvi Pardes | Tuesday November 19, 2019
    Own your Recovery with Perfect Marketing Acuity When planning your practice recovery, there is one thing to keep in mind: Change is constant, whether you’re an active participant in it or not. What’s more, as the saying goes, doing the same thing over and over while expecting different results is insanity! As practices recover, there’s…
  • UIOLI Download 2019

    By: Zvi Pardes | Wednesday October 30, 2019
    . . Free Campaign Download: Use it Or Lose It 2019 Download Your Free Campaign These are the crucial last months before most of your patients who have unspent benefits face seeing those benefits dissipate. And wouldn’t that be a shame? There’s no better way to use these benefits than at your practice, in your…
  • Staff as Marketers: Practice of the Month

    By: Zvi Pardes | Thursday October 10, 2019
    . . . .   Amazing Staff at this Practice of the Month Talk to an Optometry Marketing Expert Over the past few weeks, we’ve been talking about how having engaged staff can make all the difference. Staff are the keys to presenting your practice brand and ensuring a great patient experience. Equally important, they…
  • Staff as Marketers: Optical Sales

    By: Zvi Pardes | Thursday October 10, 2019
    . . . .   You Need Your Staff to Help You Boost Capture & Optical Revenues We’ve already had a fair bit to say about boosting capture by how you communicate lens recommendations from the lane, followed by the “handoff” to optical. It lends medical authority to the idea that lenses are indeed a…
  • Staff as Marketers: Social Media

    By: Zvi Pardes | Tuesday October 8, 2019
    . . . .   Your Staff Is Your Practice’s Social Media Team People spend a huge amount of time on social media. And it’s important to remember that it’s largely to relax and interact virtually. Sales-y material that’s clearly “marketing” on social media is not really that effective. Let’s Strategize to Grow My Practice…
  • One Is the Loneliest Number…

    By: Zvi Pardes | Monday October 7, 2019
    Having duplicate GoogleMyBusiness listings can KILL your online search rankings for your practice and hurt patient growth. Here's a guide for identifying and dealing with those duplicitous dupes.
  • Dealing with Duplicitous Dupes GMB

    By: Zvi Pardes | Monday October 7, 2019
    When it comes to your practice’s online presence and your bottom line, make sure that you have one accurate, verified, GMB listing per practice location. This is essential. And that’s just the start. If you really want to turbo-charge your GMB for top performance, make sure you keep those Google reviews coming in, post regularly, and put as much information on there as possible. Learn more here.
  • Staff as Marketers: Reviews

    By: Zvi Pardes | Monday October 7, 2019
    . . . .   The Path to More Google Reviews We’ve discussed many times in the past how essential Google reviews are to your practice, and the way in which they make your online billboard work in your favor. I’d Like Help Growing My Practice, Please. Google reviews are the first, and usually the…
  • Staff as Marketers: Patient Interactions

    By: Zvi Pardes | Friday September 27, 2019
    . . Everyone’s a Marketer, Optometry Is No Different Yes, there are absolutely marketing specialists, who strategically and tactically promote and engage consumers, clients, and patients in a given industry. But that’s the exception to the rule. The truth is… …that every single person in any business is a marketer. Whether it’s answering the phones,…
  • Promoting Your Trunk Show

    By: Zvi Pardes | Wednesday September 25, 2019
    Promoting Your Trunk Show or EventIt’s Easier Than You Think After taking the time to brainstorm your trunk show’s goals and audience, and figuring out your theme and decor, you’ll also want to make sure not only that your patients are in the know, but also that you are attracting new audiences with something interesting and…
  • Fall Giveaway

    By: Zvi Pardes | Wednesday September 25, 2019
    Fall Fashions, Fall Frames, Free Campaign! The equation is simple. You want to let patients know that you’ve got the latest fall lineup of frames…and we’ve got the perfect social media campaign for it. A match made in heaven, right? What’s more, we want to give it to you. Free of charge. How’s that for…
  • One Day Sales Blitz

    By: Zvi Pardes | Monday September 23, 2019
    Why Darea One-Day Sale? The traditional wisdom of a one-day markdown is that it’s a good way to boost a slow month or clear unwanted or stale inventory. And all that could apply to your practice. The downside, according to retail marketing wisdom, is that you hurt regular sales revenues ahead of the sale, you…
  • Beyond the Comprehensive Exam: Practice of the Month

    By: Zvi Pardes | Tuesday September 10, 2019
    Beyond the Comprehensive: Practice of the Month! Scroll Below to Watch the Video It’s no secret. We’ve been basically hitting you over the head with this message these past few weeks: Meaningful Content Matters. We covered pediatric eye exams, emergency eye care, diabetes, and even threw in some scleral lenses for good measure.  The gist?…
  • Beyond the Comprehensive Exam: The Scleral Approach

    By: Zvi Pardes | Thursday September 5, 2019
    Beyond Eye Exams: Scleral Lenses Content Scroll Below to Watch the Video In this video series, Beyond the Comprehensive Exam, we previously discussed eye emergencies, pediatric eye care and diabetic exams. Now, let’s dive into a much broader and developed content strategy. The example is scleral lenses, but this approach can be taken for any…
  • Beyond the Comprehensive Exam: Diabetic Eye Care

    By: Zvi Pardes | Thursday August 29, 2019
    Build Your Practice Revenue with Diabetic Eye Care Content Scroll Below to Watch the Video In this video series, Beyond the Comprehensive Exam, we previously discussed eye emergencies and pediatric eye care . Now, we’re diving into another important growth direction you can take with the right content: Diabetic Eye Care. It’s time to get…
  • Beyond the Comprehensive Exam: Pediatric Page

    By: Zvi Pardes | Thursday August 22, 2019
    Build Your Practice Revenue: Pediatric Eye Care Content Scroll down to watch the video! If you offer pediatric eye exams, then you need to let the online realm know about it! Why? Because it’s an easy win to reach a broader patient base and beat out the competition. And it’s a good bet in terms…
  • Beyond the Comprehensive Exam: Eye Emergencies

    By: Zvi Pardes | Tuesday August 20, 2019
    Build Your Practice Revenue with Eye Emergency Content Scroll Down to Watch the Video! It’s true. Emergency eye care accounts for a large volume of searches by potential patients, yet most practices have next to no content about it on their website. So, let’s dive into a content strategy that’s bound to drive more new…
  • Social Media HIPAA Style

    By: Zvi Pardes | Thursday August 15, 2019
    Keeping Your Eye Care Practice HIPAA Compliant on Social Media   Having an effective social media strategy is essential to growing your eyecare practice. You want to promote your brand, share your optometric expertise, and, of course, patient testimonials. However, it’s equally important to understand social media HIPAA compliance requirements in order to ensure that you’re…
  • Is Your Website Ready to Perform: Practice of the Month

    By: Zvi Pardes | Tuesday August 13, 2019
    The Practice of the Month When all the elements of an effective practice website come together, the results are… inspiring. It means your practice shows up for the searches you want, and once visitors are on your page, they’re impressed by what they see and learn about you. And all that equals appointments and growth.…
  • COVT&R AGM Bootcamp

    By: Zvi Pardes | Thursday August 8, 2019
    Growing Your VT Practice Through Video & Social Media       Friday, August 23rd – 12:45 to 1:30 PM A few weeks ago, EyeCarePro had a great webinar covering the basics of boosting the online presence of your VT practice. Now we’re thrilled to announce that we are coming to the COVT&R AGM with…
  • 4 Ways You May Be Sabotaging Second Pair Sales

    By: Zvi Pardes | Monday August 5, 2019
    4 Ways You May Be Sabotaging Second Pair Sales Sales in your optical dispensary are an important part of your practice’s revenue. We’ve already discussed the doctor handoff and using sunglasses as a loss leader. Now our friends over at VisionWeb have some great suggestions on making second pair sales, a big challenge for most…
  • Is Your Website Ready to Perform? Doctor’s Page

    By: Zvi Pardes | Thursday August 1, 2019
    Make the Most of Your Bio Page Who are you? That’s an essential question that a lot of visitors to your website are looking to answer. Sure, they know you’re an eye doctor, and they’ve probably seen what services you provide. But what kind of person are you? How’s your bedside manner? Can you be…
  • Is Your Website Ready to Perform? ADA Compliance

    By: Zvi Pardes | Monday July 29, 2019
    Is Your WebsiteADA Compliant? We’ve recently hosted videos about what goes into a great optometry homepage, and also how testimonials matter. Now, let’s delve into the somewhat obscure—pun intended!—world of ADA compliance, and how to make sure your website is accessible and readable—even  for individuals with severe vision problems. There are plenty of simple apps…
  • Is Your Website Ready to Perform? Testimonials

    By: Zvi Pardes | Wednesday July 24, 2019
    The Secret Sauce: Patient Testimonials Building trust with real patient stories and opinions is a crucial part of your online presence. Watch the video as Evan delves into the testimonial types you need to scale up your practice with a powerful optometry website. See What They’re Saying! Learn more about Google Reviews here! I Want…
  • Is Your Website Ready to Perform? The Homepage

    By: Zvi Pardes | Tuesday July 23, 2019
    What Makes A Great Optometry Homepage? As part of our new series on having a powerful and effective optometry website, we jump into your homepage. There’s a lot riding on your homepage. It has to signal to Google that your website is the best local option for searches pertaining to eye care…but it still has…
  • Sunglasses as a Loss Leader

    By: Zvi Pardes | Wednesday July 17, 2019
    It’s SummertimeLet’s Talk Sunglasses Sunglasses can seem like a fairytale. It would be great to sell more of them but it seems to be a constant struggle to sell. Most people just don’t intend to buy at the practice, especially those who don’t require corrective lenses. If that pretty much sums up how you feel,…
  • Back To School

    By: Zvi Pardes | Monday July 8, 2019
    Back to School Time is Here Back-to-school season is nearly here and it’s a crucial time to generate a whole lot of  summer appointments. The key is to reach parents and remind them that now is the time to address any vision problems that might affect their child’s chances for success at school. Part of…
  • Case Study in Patient Appreciation Day

    By: Zvi Pardes | Wednesday July 3, 2019
    The Perfect Promotion: A Case Study in Patient Appreciation Day There are lots of ways you can go about promoting an event at your practice. From direct mail to digital ad campaigns on social media to plain old flyers and signage. Each method comes with its strengths, weaknesses, and associated costs. Whatever you do, though,…
  • How to Handle No Shows and Late Patients

    By: Zvi Pardes | Friday June 21, 2019
    Tips for ODs: How to Handle No-Shows and Late Patients Your optometry practice can be incredibly organized and run like a well-oiled machine. But a late patient or a no-show can throw off your entire schedule and ruin your well-laid plans. Late patients can cause a build-up of wait time for other patients and may…
  • Sell More Sunglasses

    By: Zvi Pardes | Thursday June 6, 2019
    Sell MoreSunglasses When it comes to maximizing those key performance indicators for your practice, we’ve been pretty insistent that what you do in the lane and what happens in the dispensary need to be in harmonious sync. Whether you want to sell more blue light protection or more children’s frames, the more you discuss optical as…
  • Direct Mail Campaigns

    By: Zvi Pardes | Thursday May 30, 2019
    Do Direct Mailing Campaigns Work? Many practices have been sending out mailers for years. And the focus varies. Sometimes it’s for appointment reminders or to promote trunk shows and sales. However, when pushed on the return, practices all too often lack the data to make a strong case. Let’s do a cost-benefit analysis and see…
  • Much Ado About Contacts

    By: Zvi Pardes | Wednesday May 29, 2019
    Much Ado About Contacts Contact lens sales are tough! It’s a struggle to compete and many practices find that they don’t sell as much as they want to, in the quantities that they would like. But, of course, there is a certain convenience to getting contact lenses through your practice. And there are a few…
  • Why Did You Become An OD

    By: Zvi Pardes | Thursday May 23, 2019
    So why did you become an optometrist? Are you hemming hawing, or do the words flow like you’re Charles Dickens? Once you have the words and the ideas together, how do you express that important brand identity? Learn more about making practice video, it’s easier than you think. Check it out. Video is one great…
  • Children’s Frames

    By: Zvi Pardes | Tuesday May 21, 2019
    Children’s Eyewear: Pediatric Practices See More Children Sounds like a no-brainer, right? But there’s more to it than you might think. Having a great lineup of children’s frames and a fantastic optical staff is simply no longer enough if you’re serious about ramping up your capture rate and optical revenues. Assuming that you want to…
  • Scoop on Instagram

    By: Zvi Pardes | Tuesday May 21, 2019
    Does Instagram Matter for My Practice? We get asked this question a lot and the answer isn’t so straightforward. This picture sharing platform, owned by Facebook, is hugely popular. And it can be an effective tool for interacting with communities who are very into fashion, design, and anything else that is essentially visual. Does that…
  • What Does a Practice Branding Video Look Like?

    By: Zvi Pardes | Monday May 20, 2019
    What does a great branding video look like? …Watch below and find out… Learn more about making practice video, it’s easier than you think. Check it out. See What They Are Saying! Want help branding and growing YOUR practice with the video? Just fill out the form and you’ll be on your way. I Want…
  • Promoting Your Trunk Show

    By: Zvi Pardes | Tuesday May 7, 2019
    Promoting Your Trunk Show or EventIt’s Easier Than You Think After taking the time to brainstorm your trunk show goals and audience, and figuring out your theme and decor, you’ll also want to make sure not only that your patients are in the know, but also that you are attracting new audiences with something interesting…
  • Making Your Trunk Show Memorable

    By: Zvi Pardes | Monday May 6, 2019
    Going the Extra Mile For a Successful Event or Trunk Show We already wrote about the Three Essentials for Planning a Successful Trunk Show or Event. Now, we want to dive right into the things that make an event attractive, fun, memorable, and ultimately, successful even after it’s finished. Beyond the revenues earned from a single…
  • Three Essentials for Planning a Trunk Show

    By: Zvi Pardes | Wednesday May 1, 2019
    The Three Essentials of a Successful Trunk Show Some practices run trunk shows fairly often and others have them only once in a while. Or never. And after working with practices to plan and promote literally hundreds of these events, we’ve learned one essential truth: planning is everything! So, without further ado, here are our…
  • Blue Light Protection

    By: Zvi Pardes | Monday April 29, 2019
    Make Blue Light Part of Your Eye Exam Obviously, you want to ensure the best patient outcomes, and you want to make sure your practice is profitable. What may come as a surprise to you is that these two aren’t exclusive. You aren’t choosing between “being a great OD” vs. “being a salesperson”. The two…
  • Stevie Wonder

    By: Zvi Pardes | Tuesday April 16, 2019
    Your Online Presence Gets Noticed Back in January, a Netflix director reached out to one of our clients, Dr. Eric White. Turns out, they were making a documentary about Stevie Wonder, who works a lot with helping people cope with blindness. As it happens, a woman struggling with her ongoing vision loss wrote a letter…
  • Insurance Page

    By: Zvi Pardes | Monday April 15, 2019
    Should I Be Focusing on My Insurance Page? You bet! Across the 1700 plus optometry websites we manage, the insurance page usually ranks as one of the top three pages viewed on the website. Before looking at any other pages, there is a significant volume of visitors that want to know exactly what insurances you…
  • Gateways: Is PayPal an OD’s Pal?

    By: Zvi Pardes | Wednesday April 10, 2019
    Is PayPal an OD’s Pal? The convenience of PayPal is undeniable. For a small fee the service makes the swapping of cash for goods and services easy and safe.  Optometrists may want to have a payment gateway on their website for many reasons, these include: Payment for medical/optometric care received Selling frames or contact lenses…
  • Designer of the Month Free FB Campaign

    By: Zvi Pardes | Thursday April 4, 2019
    FREE Facebook Campaigns are Nice We’ve been talking lots about how to make Facebook work for you. Spur-of-the-moment, fun, and creative posts combined with some tagging will start generating the buzz you want. And drawing attention to your fantastic optical lineup is one of the ways that buzz is going to work for you. Top Five…
  • Facebook Practice of the Month

    By: Zvi Pardes | Wednesday April 3, 2019
    Facebook Practice of the Month Learn from the Best: Facebook Success Story We’ve talked about branding, and the best ways to conquer Facebook. Now it’s time to learn from one of the best. Join Alex, a Senior Marketing Manager at EyeCarePro as he walks you through one of his clients—who just happens to be a…
  • Facebook Tip 5

    By: Zvi Pardes | Monday April 1, 2019
    Tips for Facebook Success for Your Practice #5 Facebook Tip #5: Engage, Engage, Engage Hopefully, you’ve begun making the effort to post the kind of content that performs on Facebook. You’re tagging staff and patients, and making powerful use of video. Now it’s time to conquer Facebook and build followers. And you do this by…
  • Facebook Tip 3 and 4

    By: Zvi Pardes | Wednesday March 27, 2019
    Home  |  The Power to Build Your Practice Tips for Facebook Success for Your Practice #3 and #4 Tip #3: Video for the Win! We’ve had lots to say on the power of video! After all, who doesn’t like video? Take that and run with it on Facebook to grow your practice. With the right…
  • Facebook Tip 2

    By: Zvi Pardes | Monday March 25, 2019
    Tips for Facebook Success for Your Practice #2 Keeping your posts real—organic and spontaneous—will take you far. Now, let’s take a quick peek at how tagging and sharing increase your brand awareness and puts your practice in the back of more minds! Online Networking. Tagging is your Friend. Everyone is on Facebook, so use that…
  • Facebook Tip 1

    By: Zvi Pardes | Tuesday March 19, 2019
    Tips for Facebook Success for Your Practice #1 Be Spontaneous, In-the-Moment, and Fun Do your eyes glaze over and skip polished and sales-y marketing posts? Of course, they do! And your community of potential patients is no different. Keep your content fun and organic. Fun moments in the practice…staff milestones (eg. birthdays)… a dog wearing…
  • 3 Steps to Practice Branding

    By: Zvi Pardes | Monday March 18, 2019
    Evan’s Very Simple Guide to Practice Branding By now you know that without a brand it’s hard to show you’re different than any other eye doctor around. You might be thinking, “how the heck do I get started? Well, let’s get our thinking caps on… What Does your Practice Look Like? Ask yourself: What do…
  • A Strategic Guide to Practice Branding

    By: Zvi Pardes | Wednesday March 13, 2019
    Want to Do Eye Care Social Media Right?It Starts with a Brand Have you consciously thought about your practice brand? A brand, not a Logo, it’s SO much more than a Logo! Over the next few weeks, we’re going to be sharing a ton of valuable information on how to effectively use social media to…
  • NORA Content

    By: Zvi Pardes | Tuesday March 12, 2019
    Volume 1 Issue 2April 8, 2019 Neuro-Opto…What? You’ve invested time and energy in becoming a specialist in neuro-optometric rehabilitation. Now you’re wondering, “How the heck do I reach new patients?” The Golden Rule of Searches: People search for what they know about and what they want. It should come as a no-brainer that most people…
  • Control Your Data

    By: Zvi Pardes | Thursday February 28, 2019
    Control Your Data: Call Tracking and Online Scheduling We recently wrote about the crucial data you need to be tracking on your website.  One of the crucial metrics you want to be watching is your website conversion rate—the percentage of website traffic converting into new patient appointments. Equally important is to track patient retention, which…
  • Top Three Metrics Your Practice Needs

    By: Zvi Pardes | Wednesday February 27, 2019
    Top Three Metrics: Data is Everything No, I’m not talking about the android. I’m talking about the essential numbers that tell you how well your practice is doing. Where are you rockin’ it? Where do you need to shore things up? Obviously, your most important asset to reaching new patients is your website. But is…
  • Is ODLite Right for you?

    By: Zvi Pardes | Tuesday February 26, 2019
    Imagine if your Practice had a Powerful Online Presence… Think about it. Your practice might be fine if you rely on word of mouth and patient recall to stay afloat. Maybe. But we know that dependable, sustainable practice growth is measured in new patient appointments. The best way to reach and attract those patients is…
  • Mobile Optimization

    By: Zvi Pardes | Thursday February 21, 2019
    Mobile Optimization Matters! As our series on the Top Ten Essentials You Need for a Powerful Online Presence, we’ve recently had a lot to say about the importance of speedy sites, especially for mobile. With over 50% of optometry website visits coming from mobile devices, it’s essential to examine how your website looks and feels…
  • Page Speed

    By: Zvi Pardes | Wednesday February 20, 2019
    A Slow Website Might be Hurting your Practice Have a slow website? We hate to be the bearer of bad news but your slow website is hurting your practice. Why? Well…People are impatient. And that impatience directly affects how much time (not much) they are willing to wait. Think Mobile A big part of our…
  • Uploading to Youtube

    By: Zvi Pardes | Tuesday February 19, 2019
    Tag Your Videos Like a Pro We’ve already told you that video helps bring your practice to the next level. Putting videos on YouTube and then embedding on your website results in great SEO AND onsite engagement. This means more patients and more revenue. Want to learn more about what boosts your online presence? Check…
  • Google+ is Going

    By: Zvi Pardes | Tuesday February 12, 2019
    Google+ is Shutting Down… What Does That Mean for My Practice? Google+ for consumers is going the way of the dinosaurs for the broader public. You might be wondering what impact this will have on your practice’s social media presence, particularly if you posted there frequently in the hopes of reaching a wider audience. Why?…
  • Location, Location, Location

    By: Zvi Pardes | Thursday February 7, 2019
    Location, Location, Location…Er…Pages That Is As we mentioned in ourTop 10 Essentials for your Practice’s Online Presence in 2019, location pages are an important part of the SEO mix of your website. In search of eye care providers When potential patients are searching the web for a local eye care provider, Google’s goal is to…
  • The Low Hanging Fruit

    By: Zvi Pardes | Tuesday February 5, 2019
    Conquer with Content! Following up on the Top 10 Essentials for your Practice’s Online Presence in 2019, we want to say a bit more about how to use content to grow your practice. We recently published our Beginner’s Guide to On-Site SEO for Eye Care. Repeating what we said there, authoritative and well-written content will establish…
  • Dominate Patient Search Results with Top-Notch SEO

    By: Zvi Pardes | Wednesday January 30, 2019
    Want to be #1 on Google for More Patients? You Need Top-Notch SEO. What makes a business show up at the top of a Google search? Search Engine Optimization, or SEO. Effective SEO can seem like a daunting undertaking. It’s technically demanding, time-consuming, and multi-faceted. But it’s worth your time and money. Download Your FREE…
  • Video Takes Your Practice To The Next Level

    By: Zvi Pardes | Tuesday January 29, 2019
    Video Takes Your Practice To The Next Level It’s Never Been Easier! Making video is easy and at EyeCarePro we know that it’s a strong component of a successful and growing practice. That’s why we’ve put together a short Guide to Making Practice Videos. Just fill out the form to download it. Keep those cameras…
  • Top 10 Essentials for Your Practice’s Online Presence in 2019

    By: Zvi Pardes | Wednesday January 23, 2019
    Top 10 Essentials… …For Your Practice’s Online PresenceThe vast majority of searches for a new eye doctor are made on Google. If you want more new patients, then here are things you should be doing to make sure your practice ranks front and center in your area…   I Want Help with My Practice Marketing…
  • Your GMB is Your Practice Billboard Online

    By: Zvi Pardes | Tuesday December 18, 2018
    Your practice's GoogleMyBusiness listing is your online billboard and absolutely critical to your Google search rankings. Make sure it's working for your practice and attracting new patients with these optimization strategies.
  • Google Beacon and Your Practice

    By: Zvi Pardes | Thursday November 15, 2018
    Imagine letting passersby know you're having a flash sale? Or a special offer when patients pass by your Salt display. Google Beacon and the Internet of Things will add new avenues to explore in optometry marketing. Learn more and download our Guide to Google Beacon and Optometry.