Master Your Eye Care Practice Marketing

If you've ever considered breaking into the field of sports vision, there's no time like the present! With almost four decades of experience between us, EyeCarePro and Dr. Jennifer Stewart have worked hard to drive the sports vision industry forward. Now we're teaming up to provide exceptional resources to up and coming practices in a four part educational series like no other. Pull from our collective wisdom with this one-of-a-kind opportunity!

A successful patient referral program is an incredibly cost-effective way to get your name out there and attract new patients. Although a well-run Google AdWords campaign or well-planned email blast can give great results, there’s no better ROI than spending just a little bit of money on business cards and pens, providing a remarkable customer experience, and letting an impressed patient spread the good word about their incredible eye care experience! So, how do you put together a patient referral program that will inspire your existing patients to refer the world to your expert care?

The eye care marketing landscape is getting increasingly competitive every day, forcing practices to constantly innovate and find ways to stand out from the crowd. One of the best ways to do this is by properly promoting the advanced eye care technologies you have in-office to help your patients see better and keep up with their continued eye health.

Is anyone going to walk into your practice if you keep the lights off? And what do you think would happen if, every time a patient saw you, you simply repeated the same lines you’ve said to them a thousand times before, or simply never took into account the things they said or issues they indicated they were interested in seeing you for? It’s a safe bet your practice wouldn’t survive very long at all like that! What many optometrists and their teams don’t realize is that they are making the equivalent of these mistakes every day when it comes to their practice’s Digital Marketing and Content Strategies.

What's effective, costs next to nothing and grows your practice at a rapid pace? Two words: Community outreach. In this Practice of the Month, we explore the program Petrolia Optometry used to become a household name in their town in less than a year. Learn the ins and outs of networking with community outreach and why every optometry practice should be doing it.