Master Your Eye Care Practice Marketing

. . Free Winter Dry Eye Campaign As we enter an exciting new decade, it’s important to build and maintain marketing momentum. If you haven’t had a chance yet, run through our 2020 Marketing Acuity Exam. You’ll be able to see how you’re doing with your marketing, plus be directed to a customized selection of…

Make 2020 the Year of Perfect Marketing Acuity When planning how you hope to grow your optometry clinic in 2020, there is one thing to keep in mind: Change is constant, whether you’re an active participant in it or not. What’s more, as the saying goes, doing the same thing over and over while expecting…

. . Free Campaign Download: Use it Or Lose It 2019 Download Your Free Campaign These are the crucial last months before most of your patients who have unspent benefits face seeing those benefits dissipate. And wouldn’t that be a shame? There’s no better way to use these benefits than at your practice, in your…

. . . .   Amazing Staff at this Practice of the Month Talk to an Optometry Marketing Expert Over the past few weeks, we’ve been talking about how having engaged staff can make all the difference. Staff are the keys to presenting your practice brand and ensuring a great patient experience. Equally important, they…

. . . .   You Need Your Staff to Help You Boost Capture & Optical Revenues We’ve already had a fair bit to say about boosting capture by how you communicate lens recommendations from the lane, followed by the “handoff” to optical. It lends medical authority to the idea that lenses are indeed a…