Marketing Custom Contact Lenses
We last wrote an article highlighting How and Why to Market to Patients Aged 50+. We finished off that article by mentioning how medical specialties are a potentially huge area for growth with that particular demographic. Now we want to delve into the topic of marketing optometric specialties.
Focusing on custom contact lenses such as scleral lenses
And while we’re focusing on custom contact lenses such as scleral lenses, the approach here can be replicated for just about anything. Here’s a video from last year precisely on the topic of how to reach custom contact lens patients. Below are more tips and resources that you can use to get the job done and start driving those high-revenue specialty appointments.
Website Content to Market Custom Contacts
Where is the first place people go to find solutions for their medical concerns? The data shows that it’s overwhelmingly Google!
Want help reaching YOUR ideal patient? Talk to us!
Win favor with the Google gods!
Yet simply listing that you fit scleral or gas permeable soft contact lenses won’t win you much favor with the Google gods. You need authoritative content that directly matches the kind of searches that people are making online. And here’s the thing: very few non-practitioners know what a scleral lens is. Or vision therapy, for that matter. You need variated content that matches each and every potential patient type. Once you’re bringing in those local searches, your content should position YOU as the authoritative and trustworthy local expert in this specialized area of optometry.
You can watch a great webinar on Using Content to Grow your Practice here.
Let’s face it. People don’t often read a wall of text with any depth. And as an eye doctor, you’re well aware that learning is predominantly visual. Research shows that people retain significantly more information from a video (80%) as compared to what they read (10%). And the marketing data reinforces this. Website engagement and conversion increases sixfold on a page with a relevant video, compared to text alone.
When you are trying to convert an online search into a high-revenue patient appointment, video goes a LONG way to establishing trust and explaining an esoteric service the patient may never have heard about. Establishing trust and positioning yourself as a subject-matter expert is key to a successful specialty practice.
Even better, videos uploaded to YouTube and others are indexed by Google and show up on searches...pushing your competitors further down the page and placing your practice front and center as THE place to go for specialized optometric services.
Want Some Help?
Developing lots and LOTS of content takes time and energy. Optimizing that content for best results takes technical prowess and expertise. Why sweat it?
If you’re at the stage of growth where you’re ready to hone in on high-revenue optometric specialty patients, we have a plan just for you! ODSpecialty helps hundreds of practices with content, videos, the SEO, and social media presence needed to attract high-revenue patients and referring professionals from the community.
Want to talk to us about the right growth plan for your practice? Fill out the form and schedule a conversation with one of our optometry marketing experts.
Did You Know?
At EyeCarePro, we make SEO optimized and beautifully designed homepages and location pages on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the location optimization strategy that will work best for your online presence.
Marketing Makes All the Difference.
ODSite - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
ODEssentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
ODCapture - Advanced marketing for any practice, ODCapture takes things up a notch by combining advanced content with beauty, branding, and SEO. ODCapture builds your practice into a recognizable brand to be reckoned with.
ODSpecialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
ODMetro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
ODPPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.