Back-to-school season is nearly here and it’s a crucial time to generate a whole lot of summer appointments. The key is to reach parents and remind them that now is the time to address any vision problems that might affect their child’s chances for success at school.
Part of your strategy could include:
- A summer-time patient recall blitz
- Engaging new patients and parents
- Using an attractive promotion
Once you’re generating back-to-school appointments, you might as well maximize patient outcomes AND revenue at the same time. Make sure you’re talking to parents about blue light and the best lens options, right from the lane.
Children who wear corrective lenses should be encouraged to have a back-up pair of glasses in case their regular eyewear gets lost or needs to be repaired.
And you may want to combine the medical reminder with an optical incentive—consider a promotion on children’s frame lines such as a buy one get one sale, or a reduced cost point. If you’re reminding a parent to book an appointment, it’s a lot easier to have them choose to come to you with a bit of a hook, and a sale might ease their “online vs local optical” decision.
Send Me My Back-to-School Campaigns, Please!
Free Back-to-School Facebook Campaign
Facebook is a good place to introduce your practice brand to new local audiences, especially if you plan to boost a post. Just make sure to target locally—no one drives too far for a comprehensive eye exam.
You can read a great series of tips on optometry marketing on Facebook here
To make it easier for you, we’re offering a FREE back-to-school Facebook campaign. Just download and get the word out.
Want to get customized campaign material, with your practice information and a promotion you are offering? Give us a call!
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