Back-to-school season is nearly here and it’s a crucial time to generate a whole lot of summer appointments. The key is to reach parents and remind them that now is the time to address any vision problems that might affect their child’s chances for success at school.
Part of your strategy could include:
- A summer-time patient recall blitz
- Engaging new patients and parents
- Using an attractive promotion
Once you’re generating back-to-school appointments, you might as well maximize patient outcomes AND revenue at the same time. Make sure you’re talking to parents about blue light and the best lens options, right from the lane.
Children who wear corrective lenses should be encouraged to have a back-up pair of glasses in case their regular eyewear gets lost or needs to be repaired.
And you may want to combine the medical reminder with an optical incentive—consider a promotion on children’s frame lines such as a buy one get one sale, or a reduced cost point. If you’re reminding a parent to book an appointment, it’s a lot easier to have them choose to come to you with a bit of a hook, and a sale might ease their “online vs local optical” decision.
Send Me My Back-to-School Campaigns, Please!
Free Back-to-School Facebook Campaign
Facebook is a good place to introduce your practice brand to new local audiences, especially if you plan to boost a post. Just make sure to target locally—no one drives too far for a comprehensive eye exam.
To make it easier for you, we’re offering a FREE back-to-school Facebook campaign. Just download and get the word out.
Want to get customized campaign material, with your practice information and a promotion you are offering? Give us a call!
See What They're Saying About Us!
Marketing Makes All the Difference.
ODSite - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
ODEssentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
ODCapture - Advanced marketing for any practice, ODCapture takes things up a notch by combining advanced content with beauty, branding, and SEO. ODCapture builds your practice into a recognizable brand to be reckoned with.
ODSpecialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
ODMetro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
ODPPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.