A.I. & The Future of Optometric Marketing


Aired November 18, 2021

Interested in learning more about Optometry's First AI Marketing Tools

Our A.I. Experts

Raphael Rostenne of EyeCarePro

Raphael Rostenne

Raphael is a co-founder and the Chief Experience Officer at EyeCarePro.  He leads the product development for EyeCarePro's technology platforms, including GetSetPro and “Ring Analytics”, our A.I. based call analytics platform.

Raphael previously led Global Digital Experience Standards teams for 15 years at each of Canada's largest banks, RBC and TD.  At TD Raphael also worked on the Machine Learning team, where he delivered lectures on A.I. across the bank and authored a popular online learning course for non-technical staff to help transition TD into the A.I. era.

Steve Poley, of EyeCarePro

Steve Poley

Steve Poley is a principal shareholder and Lead Marketing Innovator at EyeCarePro. His career has spanned Procter & Gamble, Coca-Cola, Miller Beer, and Vice President at Shell Energy. Steve's passion is helping Optometrists book more patients with the help of cutting-edge technology.

Steve's most recent Optometry Innovation is the A.I.-powered EyeCarePro Ring Analytics platform. This new technology enables practices to quickly identify booked and missed revenue calls, improve business practices, and acquire more patients either with a practice's existing marketing or with EyeCarePro's A.I.-optimized digital performance programs.