Your website content matters. If you want to grow your practice, effective and engaging website content including video on the benefits of scleral lenses or ortho-k is an important step. This approach allows you to show up over a wide geographical radius as an answer to people’s searches when they are looking for help for, say, the fact that regular contacts just don’t sit comfortably. Carefully following this approach will bring in a nice stream of new custom contact lens patients per month...but what if you could turn that stream into a torrent?
Enter referral building. By developing a relationship with a network of varied but relevant medical professionals, you can ensure a consistent influx of scleral and ortho-k patients coming your way because a medical professional they already trust recommended you. Once you have the basics of your online presence in place, referral building is a strategy every custom contact lens practice needs to take if they’re serious about growing this aspect of their practice.
In fact, we feel so strongly about it, that we’ve put together a fantastic eBook for AAOMC members: A Custom Contact Lens Guide to Referral Building. We hope you find it helpful.
Send Me The Referral-Building Ebook, Please!
We know you’re busy. Very busy. Would you like some help implementing a referral-building application strategy for your practice? We have marketing experts specializing in scleral contacts and myopia management who would be more than happy to work with you to build up your online presence AND work with you to develop effective (and lucrative) relationships with the relevant medical specialists in your area.
If so, schedule a call to learn more and view a demonstration.
Did You Know?
At EyeCarePro, we make SEO optimized and beautifully designed websites on a daily basis. Interested in learning more? Fill out the form and schedule a call with us. An optometry marketing expert will be happy to discuss the marketing strategy that will work best for your online presence.
Marketing Makes All the Difference.
Site - Get a premium website designed with your brand and business goals in mind enhanced with optometry’s best practices. Having a website doesn't eliminate the need for broader marketing but it's a start.
Essentials- Take the first steps towards new patient marketing with improved local presence in Google search, reputation management, social media and comprehensive integrated marketing campaigns.
Capture - Advanced marketing for any practice, Capture takes things up a notch by combining advanced content with beauty, branding, and SEO. Capture builds your practice into a recognizable brand to be reckoned with.
Specialty - Become the expert and bring in new patients with expansive content, videos, campaigns, marketing material, and referral resources to grow your Vision Therapy, Dry Eye, Scleral Lens, Low Vision, or Myopia Management/Ortho K specialty practice.
Metro - Rise above the competition and lead your market with our most comprehensive marketing package that provides an unbeatable combination of supercharged SEO and personalized optometric marketing services.
Google Ads PPC - Instantly get to the top of the page for Google searches in your area with a highly focused Google Ads campaign targeting the most important keywords for bringing new patients to your practice.